MyBump2Baby Business Podcast

What if your business could follow up, nurture potential clients and even recover lost sales… while you’re doing the school run, spending time with your family or simply not looking at your phone?As business owners, it’s easy to feel like we have to be constantly available. Someone comments asking for information, a potential client needs following up, someone nearly buys but disappears… and suddenly our business feels like another full-time job.In this episode, I’m sharing 3 simple automations that can help your business keep working even when you’re not.We’ll cover how to:✨ Respond to interested potential clients while their interest is high — without being glued to your phone ✨ Use important dates like due dates and birthdays to reach clients with the right offer at the right time ✨ Recover abandoned sales automatically — including the simple automation that helped one of my clients generate an additional £1,214 in one month I’ll also share the story of how going to the cinema with my son actually cost me a sale — and why it completely changed the way I think about systems in my business. Because systems aren't about making your business more complicated.They're about building a business that doesn't need you every minute of every day. ❤️If you're constantly checking your phone, manually following people up or worrying that you'll miss an enquiry when you're doing mum stuff, this episode is for you.🎧 Pop your headphones in and let's make your business work a little harder — so you don't have to.

What if growing your visibility online wasn’t about learning complicated SEO strategies… but about getting your business recommended in the right places?In the final episode of my three-part SEO series, I’m breaking down backlinks in a way that actually makes sense. 😂We’ll look at why recommendations from other relevant websites can help your business, how collaborations and relationships can introduce you to more of the right parents, and 5 simple ways you can start building those recommendations yourself.We’ll cover:What a backlink actually is - without the techy explanationWhy relevant recommendations matterHow to find businesses already reaching your ideal clients5 ways to earn genuine recommendations onlineWhy collaborations, podcasts and expert contributions can be so valuableHow to start with just ONE relationship this week rather than adding another huge job to your listBecause you don’t need to become an SEO expert.You just need to make it easier for the right parents to find you, trust you and choose you. ❤️Links mentioned in this episode🤝 Browse the MyBump2Baby Business CircleConnect with other pregnancy, baby and family businesses who are open to collaborations, referrals and recommendations.🎠 Join the Digital Marketing Playground https://sites.mybump2baby.com/the-digital-marketing-playgroundGet access to my 10 years of experience building and marketing a business in the parenting industry, alongside training, support and a community of other parent-focused business owners.🎧 Catch up on the SEO seriesEpisode 1: Helping Google Understand Your Business👉 https://www.mybump2baby.com/business-podcast/helping-google-understand-your-business/Episode 2: The SEO Secret Most Businesses Miss👉https://www.mybump2baby.com/business-podcast/the-seo-secret-most-businesses-miss/

September brings a fresh start for so many families. Children are heading back to school and nursery, routines are returning, and parents are thinking about getting organised again.In this episode, I'm sharing how you can use that same energy in your business.We'll talk about:✅ Why September often feels like a second New Year for parents ✅ How to create content that resonates with families right now ✅ Revisiting your 2026 goals without judgement ✅ Celebrating how far you've already come this year ✅ Conducting a simple content audit to identify what's working ✅ Why you're allowed to repeat content that gets results ✅ Creating a focused 16-week sprint for the remainder of the year ✅ Planning ahead for key seasonal opportunities including Halloween, the clocks changing, Black Friday and ChristmasIf summer felt quieter than expected, don't panic. There is still plenty of time to build momentum, attract new enquiries and finish the year strong.Grab a notebook, revisit your goals, and let's make these final four months count.

You've optimised your website. Now what?In this episode, Carla shares one of the most important SEO strategies for growing your visibility on Google: creating helpful content that answers the questions parents are already searching for.Learn how to turn everyday enquiries into opportunities, why Google loves useful content, and how one blog post can continue bringing visitors to your website long after you've published it.Plus, Carla shares how content and SEO helped MyBump2Baby grow from a simple blog into a website attracting hundreds of thousands of parents every month.Special thanks to todays reviewsMelissa Snuggles & Sleep https://www.instagram.com/snuggle_and_sleep1/ Lindsey from Your Sleep Support https://www.instagram.com/yoursleepsupport/

SEO doesn't have to be complicated. In this first episode of our SEO mini-series, Carla breaks down what SEO actually is and why it's one of the most powerful ways to help more parents find your business online.You'll learn what on-site SEO means in simple, jargon-free terms and discover the small changes you can make to your website that can have a big impact on how easily parents and Google understand what you offer.In this episode, we cover:What SEO really is (without the tech speak!)Why your website is like your online shopThe biggest SEO mistakes small businesses makeWhy each service needs its own pageHow to choose the words parents are actually searching forSimple ways to improve your page titles and website contentThe power of FAQs for both parents and GoogleWhy internal linking matters more than you thinkTrust signals that help turn visitors into enquiriesA quick website audit you can do today

Are you constantly juggling clients, social media, family life, school runs and everything in between, while wondering where you're supposed to find more time to grow your business?In this episode of the My Bumped Baby Business Podcast, Carla shares the systems, automations and strategies that transformed the way she runs her business and helped create more freedom, flexibility and income without working longer hours.Drawing on her own experience of running a business during a high-risk pregnancy, Carla explains why working harder isn't always the answer and how simple systems can help you reclaim your time, reduce overwhelm and focus on the activities that truly grow your business.You'll discover:✨ How to stop your inbox from stealing your time ✨ Why batch scheduling your content is a game changer ✨ Automations that can save hours every single week ✨ How email nurture sequences help convert leads into clients ✨ The power of lead magnets and follow-up systems ✨ Why abandoned cart emails can recover lost sales ✨ How to automate your client onboarding process ✨ The simple 30-minute daily habit that can transform your business growthIf you're a birth, baby or family-focused business owner who wants to grow without burning out, this episode is packed with practical tips you can implement straight away.Remember: you don't need more hours to make more money. You need better systems.Resources MentionedThe Growth NestThe Digital Marketing PlaygroundElevate Live EventFree Money Code Reading (available with selected offers)Connect with Carla and explore the links below. 💜

Want to grow your Instagram in the next 30 days without spending hours creating content?In this episode of the My Bump to Baby Business Podcast, Carla Lett shares three simple but powerful strategies that can help birth, baby and family-focused businesses reach more people, build stronger relationships and attract more enquiries.You'll discover:How collaborations can put your business in front of a whole new audience Why genuine connection still outperforms most Instagram growth hacksHow speaking directly to your ideal client can transform your content and increase engagementIf you've been posting consistently but not seeing the growth you'd hoped for, this episode will help you focus on what really matters.Plus, Carla shares a free resource to help you plan your content and save time this August.🎧 Listen now and choose just one strategy to implement over the next 30 days.Freebie for August https://portal.mybump2baby.com/courses/offers/4e027105-4ca6-4b39-8270-104d879fb38b

Wondering what to post on social media during August?In this episode, I'm sharing how to create a strategic content plan that works around school holidays, changing routines and shifting parent priorities. Rather than writing August off as a quiet month, I'll show you how to stay visible, support your audience and create content that leads naturally to enquiries and sales.We'll cover:✅ What your ideal clients are experiencing in August ✅ Setting realistic income and marketing goals ✅ How to work backwards from your sales targets ✅ The four types of content every business needs ✅ Weekly content themes for August ✅ Planning your September promotions now ✅ Using the 80/20 value-to-promotion rule ✅ Creating content that works even when you're taking time offIf you're a doula, midwife, antenatal educator, sleep consultant, parent coach, therapist or any parent-facing business owner, this episode will help you create a content plan that feels purposeful and achievable.Join the Digital Marketing Playground https://sites.mybump2baby.com/the-digital-marketing-playgroundGrowth NestLearn more about The Growth Nest www.thegrowthnest.co.uk Download my free Business Boosting Kit sites.mybump2baby.com/business-boost-926376Social MediaConnect with Carla on Instagram ww.instagram.com/mybump2baby