MyBump2Baby Business Podcast

Claudia Call Booking Link is www.claudiasabinawellness.com/callClaudia Link tree https://www.claudiasabinawellness.com/linktreeCheck out the Playground https://sites.mybump2baby.com/the-digital-marketing-playgroundCheckout the Growth Nest https://www.thegrowthnest.co.uk/baby-familyDo you ever feel like everyone else in business knows what they’re doing… and you’re just hoping nobody finds you out?In this episode of the MyBump2Baby Business Podcast, Carla Lett is joined by coach Claudia Woodford for an honest conversation about imposter syndrome, self-doubt and the hidden pressures many women carry when building a business.Claudia shares her journey from spending 20 years working in the NHS to helping people rebuild their confidence and find direction when they feel stuck or burnt out. Together, Carla and Claudia explore why so many of us feel like we’re “not enough”, even when we are doing incredibly well.They also talk about the transition from employment to business ownership, why confidence actually comes after action, and how the environment you’re in can either fuel self-doubt or help you grow.In this episode you’ll hear about: • What imposter syndrome really looks like in business • Why waiting to feel confident can hold you back • The hidden conditioning many women carry from school and corporate life • How community and finding your tribe can change everything • Why confidence is built through action, not perfectionIf you’ve ever felt like you’re making things up as you go along, or wondered if you’re really “good enough” to run a business, this episode will remind you that you’re not alone – and that growth often starts right outside your comfort zone.

Digital Marketing Playground The Growth NestIn this episode, I’m sharing why knowing your ideal client is one of the most powerful things you can do for your business — and why so many business owners get it wrong.If you’ve ever said things like “I help everyone” or struggled to create content that truly connects with your audience, this episode will help you understand why getting clear on your ideal client changes everything.I also talk about an important step that many people skip when defining their ideal client: deciding what you actually want from your business first.From creating content and lead magnets to designing offers that really resonate with the right people, understanding your ideal client makes marketing feel simpler, clearer and far more effective.In this episode you'll learn:• Why ideal client work makes marketing easier• Why trying to help everyone can hold your business back• How to create an ideal client profile that actually works• Why your business should be built around the life you want• How the right ideal client attracts the right opportunitiesI also share how I’ve designed my own business to protect my time, energy and family life, and why building flexibility into your business model matters more than ever.If you’d like my Ideal Client Avatar Worksheet, check the link below and I’ll send it over to you.

Digital Marketing Playground The Growth NestNearly 10 years in business.A premature birth.Three miscarriages.Bed rest at 20 weeks.Trolling emails.Confidence dips.And moments that nearly broke me.In this episode, I’m sharing the side of business that rarely gets posted online.The loneliness.The pressure to hold it all together.The fear of putting yourself out there.The quiet second-guessing that can creep in just as you start to grow.Because building a business as a woman — whether you’re a mum or not — is powerful.But it’s also hard.And not enough people talk about that.I’m sharing what changed everything for me:systems, collaboration, and finding the right room.If you’ve ever felt like you’re carrying it alone…If you’ve ever waited for permission…If you’ve ever wondered whether you’re really cut out for this…This episode is for you.And if you’re ready to sit in better rooms, I’m hosting a free International Women’s Day networking morning for women in business.You don’t have to build alone.And you don’t have to wait for permission.

Digital Marketing Playground The Growth NestWelcome back, entrepreneurs! Join Carla Lett as she helps you map out a winning content strategy for March on My Bumped Babies Business Podcast. This episode is a must-listen for anyone looking to increase sales, income, and impact. Carla kicks things off with a crucial February reflection, encouraging you to celebrate wins and learn from challenges. She shares invaluable insights from her own low-ticket course launch, revealing why embracing imperfection is key to getting your brilliant ideas into the world. Discover how to effectively track your goals, leverage powerful March awareness days (from World Book Day to Mother's Day!), and cleverly repackage your services to create fresh, exciting offers. Carla also touches on the game-changing benefits of an all-in-one business system like The Growth Nest. Get ready to plan with purpose, launch with confidence, and make March your most successful month yet!

Low Ticket Mini but Mighty CourseDigital Marketing Playground The Growth NestAre you working harder than ever but still feel like you're on a hamster wheel? You’ve heard that low-ticket offers are the key to passive income, but maybe yours isn't selling, or worse—you’re too scared to even launch it.In this episode, I’m pulling back the curtain on the 3 biggest mistakes I see heart-led business owners make when creating low-ticket digital products. We’re talking about the "generosity trap" of over-giving, the "perfection paralysis" that keeps your best ideas hidden, and the "dead-end offer" that fails to lead clients to your higher-level support.I’m sharing exactly how to solve one specific "Initial Itch" for your clients, why an imperfect launch is actually your greatest asset, and how to build a strategic bridge that turns a £9 buyer into a lifelong client.What we cover:•The Over-Giving Trap: Why "War and Peace" is actually stopping your clients from working with you further.•Embracing Imperfection: Why I left the "ums" and "ahs" in my own course to show you that "done is better than perfect."•The Strategic Bridge: How to ensure your low-ticket offer is the first "yes" of many.•The £9 Solution: A behind-the-scenes look at the Low-Ticket in 48 Hours Sprint and how it solves these exact problems for you.If you’re ready to stop overthinking and start automating your expertise, this episode is for you.Ready to launch your own offer in just 48 hours?

Join the low ticket mini BUT MIGHTY courseDigital Marketing Playground The Growth NestFeeling overwhelmed by the thought of creating a huge course for passive income? You're not alone! In this episode, Carla Lett, founder of My Bump 2 Baby, cuts through the noise and reveals a powerful truth: you're already sitting on a goldmine of expertise. What feels obvious to you is a breakthrough for someone else.Join Carla as she shares her "Overwhelm-Killer" strategy for turning your existing knowledge into a simple, low-ticket digital product. You'll learn:Why you only need to solve one "Initial Itch" (not the whole problem).How to find your "Boring Goldmine" of ideas in your sent emails and most-asked questions.Simple, ADHD-friendly formats that take less than an hour to create (think checklists, templates, and short audio trainings).This episode is your permission slip to stop over-thinking and start creating. Discover how a small, strategic offer can become the "handshake" that leads to your higher-ticket services.Ready to turn your expertise into passive income?

Your freebie https://sites.mybump2baby.com/chatgptguide Digital Marketing Playground The Growth NestDo you ever sit down to post on social media, stare at the blinking cursor for 20 minutes, and then give up because the kids are awake?You aren't alone.Most business owners treat content like a daily chore, but that’s the fastest way to burnout.In this episode, Carla Lett (The Funnel Queen) reveals her "NEST" framework for creating heart-centered content that actually converts. She shares how to use ChatGPT as your high-level marketing assistant (without sounding like a robot!) and why having a "Digital Brain" is the secret to consistency.What You’ll Discover:The NEST Framework: A simple 4-step system to Nurture, Educate, Solve, and build Trust with your audience.The AI Secret: How to use ChatGPT to write high-converting copy that sounds exactly like you (and uses UK English!).The Ideal Client Shortcut: Why being specific about "one person" changes everything in your marketing.The Trello Hack: How Carla uses a Trello board to store her "Small Win" ideas and never starts from zero.Resources Mentioned:The ChatGPT Prompt Guide: Grab Carla’s top 3 prompts specifically designed for the pregnancy and baby industry. [Link to Freebie Page]The Growth Nest: Explore the all-in-one platform for nurturers who want to focus on their clients, not their code. [Link to Growth Nest]Connect with Carla:Instagram: @mybump2babyWebsite: www.mybump2baby.comMantra of the Week: "Not even more work. Just better leverage."

Digital Marketing Playground The Growth NestHello and welcome to another episode of My Bump2Babies business podcast, where we empower you to grow your business effectively, even with limited time. In this episode, we dive into the essential content strategies for February, helping you harness the opportunities this month presents for your brand.Let’s brainstorm some content ideas for February. Consider creating a series of posts leading up to Valentine’s Day, focusing on themes of love and care. You could share tips on how to pamper oneself or loved ones, which can be particularly engaging. Additionally, think about hosting a giveaway or a special promotion to celebrate the month. Interactive content such as polls or Q&A sessions can also boost engagement and provide valuable insights into your audience’s preferences.

Links Mentioned - Watch the Growth Nest Loom - https://www.loom.com/share/ec90ce6e3da74f93969af5a274cf0d8f Digital Marketing Playground The Growth NestFreebie Low Ticket Guide https://sites.mybump2baby.com/low-ticket-worksheetBusiness Boost - https://digital.mybump2baby.com/special-offer-fbLow-Ticket Offers: The Secret Weapon for Passive Income & Business GrowthStop trading time for money. In this episode, Carla Lett—founder of My Bump2Baby and The Growth Nest—reveals exactly how low-ticket offers can revolutionise your pregnancy and pre-school business.Why This Episode Matters:If you're a doula, sleep consultant, baby class instructor, or parenting coach, you're likely trading time for money. You show up, you deliver, you get paid. But what happens when you take time off? When you go on holiday? When you want to spend more time with your family?Low-ticket offers are the answer. They're small digital products that generate income automatically—even when you're asleep.In This Episode, You'll Discover:What Low-Ticket Offers Are:Small digital products (PDFs, ebooks, masterclasses, checklists) priced between £7-£27 that solve one specific, immediate problem for your ideal client.Why They Matter:•Generate passive income 24/7•Build trust with potential clients•Naturally lead to higher-ticket offers•Create a "try before you buy" experience•Turn followers into paying customersThe Psychology of Paying Customers:Why people who pay (even just £7) take action, stay engaged, and become loyal clients. Discover why free offers often fail, but low-ticket offers convert.Real-World Examples:Learn how Carla uses low-ticket offers to generate consistent revenue. From her ChatGPT Prompt Trello Board to her Business Boost package, discover what's working in real businesses.The Sales Funnel Effect:How a single low-ticket offer becomes the gateway to your entire business. Watch how clients naturally progress from low-ticket products to premium coaching, memberships, and courses.Positioning Your Offer:The strategic framework for choosing a low-ticket offer that solves an immediate problem AND naturally positions your premium services as the obvious next step.Your Action Step:Download Carla's free list of 50 low-ticket offer ideas specifically designed for pregnancy and pre-school businesses. These ideas are proven to convert and naturally lead to higher-ticket offers. Find the link in the show notes.Perfect For:Doulas, sleep consultants, baby massage instructors, hypnobirthing coaches, postnatal fitness trainers, parenting coaches, and any parent-focused business owner wanting to scale beyond 1:1 services.Keywords: low-ticket offers, passive income, digital products, business growth, sales funnel, pregnancy business, parenting business, online business strategy, scaling a business, digital marketing