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MyBump2Baby Business Podcast
Low Ticket Products for Passive Income
Ep. 8
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Links Mentioned - Watch the Growth Nest Loom - https://www.loom.com/share/ec90ce6e3da74f93969af5a274cf0d8f
Join The Growth Nest https://biz.mybump2baby.com/the-growth-nest/
Join the Playground https://digital.mybump2business.com/digital-marketing-playground-membership
Freebie Low Ticket Guide https://sites.mybump2baby.com/low-ticket-worksheet
Business Boost - https://digital.mybump2baby.com/special-offer-fb
Low-Ticket Offers: The Secret Weapon for Passive Income & Business Growth
Stop trading time for money. In this episode, Carla Lett—founder of My Bump2Baby and The Growth Nest—reveals exactly how low-ticket offers can revolutionise your pregnancy and pre-school business.
Why This Episode Matters:
If you're a doula, sleep consultant, baby class instructor, or parenting coach, you're likely trading time for money. You show up, you deliver, you get paid. But what happens when you take time off? When you go on holiday? When you want to spend more time with your family?
Low-ticket offers are the answer. They're small digital products that generate income automatically—even when you're asleep.
In This Episode, You'll Discover:
What Low-Ticket Offers Are:Small digital products (PDFs, ebooks, masterclasses, checklists) priced between £7-£27 that solve one specific, immediate problem for your ideal client.
Why They Matter:
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Generate passive income 24/7
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Build trust with potential clients
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Naturally lead to higher-ticket offers
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Create a "try before you buy" experience
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Turn followers into paying customers
The Psychology of Paying Customers:Why people who pay (even just £7) take action, stay engaged, and become loyal clients. Discover why free offers often fail, but low-ticket offers convert.
Real-World Examples:Learn how Carla uses low-ticket offers to generate consistent revenue. From her ChatGPT Prompt Trello Board to her Business Boost package, discover what's working in real businesses.
The Sales Funnel Effect:How a single low-ticket offer becomes the gateway to your entire business. Watch how clients naturally progress from low-ticket products to premium coaching, memberships, and courses.
Positioning Your Offer:The strategic framework for choosing a low-ticket offer that solves an immediate problem AND naturally positions your premium services as the obvious next step.
Your Action Step:
Download Carla's free list of 50 low-ticket offer ideas specifically designed for pregnancy and pre-school businesses. These ideas are proven to convert and naturally lead to higher-ticket offers. Find the link in the show notes.
Perfect For:Doulas, sleep consultants, baby massage instructors, hypnobirthing coaches, postnatal fitness trainers, parenting coaches, and any parent-focused business owner wanting to scale beyond 1:1 services.
Keywords: low-ticket offers, passive income, digital products, business growth, sales funnel, pregnancy business, parenting business, online business strategy, scaling a business, digital marketing
Ready to work with my on Strategy? Join the Playground
Want to use my systems designed for service based family focused businesses? Join The Growth Nest
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12. 3 Mistakes Killing Your Low-Ticket Sales
20:42||Ep. 12Low Ticket Mini but Mighty CourseExplore the Growth NestJoin the Digital Marketing Playground MembershipAre you working harder than ever but still feel like you're on a hamster wheel? You’ve heard that low-ticket offers are the key to passive income, but maybe yours isn't selling, or worse—you’re too scared to even launch it.In this episode, I’m pulling back the curtain on the 3 biggest mistakes I see heart-led business owners make when creating low-ticket digital products. We’re talking about the "generosity trap" of over-giving, the "perfection paralysis" that keeps your best ideas hidden, and the "dead-end offer" that fails to lead clients to your higher-level support.I’m sharing exactly how to solve one specific "Initial Itch" for your clients, why an imperfect launch is actually your greatest asset, and how to build a strategic bridge that turns a £9 buyer into a lifelong client.What we cover:•The Over-Giving Trap: Why "War and Peace" is actually stopping your clients from working with you further.•Embracing Imperfection: Why I left the "ums" and "ahs" in my own course to show you that "done is better than perfect."•The Strategic Bridge: How to ensure your low-ticket offer is the first "yes" of many.•The £9 Solution: A behind-the-scenes look at the Low-Ticket in 48 Hours Sprint and how it solves these exact problems for you.If you’re ready to stop overthinking and start automating your expertise, this episode is for you.Ready to launch your own offer in just 48 hours?11. You Already Have the Idea:
16:29||Ep. 11Join the low ticket mini BUT MIGHTY courseExplore the Growth NestJoin the Digital Marketing Playground MembershipFeeling overwhelmed by the thought of creating a huge course for passive income? You're not alone! In this episode, Carla Lett, founder of My Bump 2 Baby, cuts through the noise and reveals a powerful truth: you're already sitting on a goldmine of expertise. What feels obvious to you is a breakthrough for someone else.Join Carla as she shares her "Overwhelm-Killer" strategy for turning your existing knowledge into a simple, low-ticket digital product. You'll learn:Why you only need to solve one "Initial Itch" (not the whole problem).How to find your "Boring Goldmine" of ideas in your sent emails and most-asked questions.Simple, ADHD-friendly formats that take less than an hour to create (think checklists, templates, and short audio trainings).This episode is your permission slip to stop over-thinking and start creating. Discover how a small, strategic offer can become the "handshake" that leads to your higher-ticket services.Ready to turn your expertise into passive income?10. Stop Staring at a Blank Screen
18:09||Ep. 10Your freebie https://sites.mybump2baby.com/chatgptguide Explore the Growth Nest www.thegrowthnest.co.uk Explore the Playground Membership https://digital.mybump2business.com/digital-marketing-playground-membershipDo you ever sit down to post on social media, stare at the blinking cursor for 20 minutes, and then give up because the kids are awake?You aren't alone.Most business owners treat content like a daily chore, but that’s the fastest way to burnout.In this episode, Carla Lett (The Funnel Queen) reveals her "NEST" framework for creating heart-centered content that actually converts. She shares how to use ChatGPT as your high-level marketing assistant (without sounding like a robot!) and why having a "Digital Brain" is the secret to consistency.What You’ll Discover:The NEST Framework: A simple 4-step system to Nurture, Educate, Solve, and build Trust with your audience.The AI Secret: How to use ChatGPT to write high-converting copy that sounds exactly like you (and uses UK English!).The Ideal Client Shortcut: Why being specific about "one person" changes everything in your marketing.The Trello Hack: How Carla uses a Trello board to store her "Small Win" ideas and never starts from zero.Resources Mentioned:The ChatGPT Prompt Guide: Grab Carla’s top 3 prompts specifically designed for the pregnancy and baby industry. [Link to Freebie Page]The Growth Nest: Explore the all-in-one platform for nurturers who want to focus on their clients, not their code. [Link to Growth Nest]Connect with Carla:Instagram: @mybump2babyWebsite: www.mybump2baby.comMantra of the Week: "Not even more work. Just better leverage."9. February Content Planning
18:27||Ep. 9Hello and welcome to another episode of My Bump2Babies business podcast, where we empower you to grow your business effectively, even with limited time. In this episode, we dive into the essential content strategies for February, helping you harness the opportunities this month presents for your brand.Let’s brainstorm some content ideas for February. Consider creating a series of posts leading up to Valentine’s Day, focusing on themes of love and care. You could share tips on how to pamper oneself or loved ones, which can be particularly engaging. Additionally, think about hosting a giveaway or a special promotion to celebrate the month. Interactive content such as polls or Q&A sessions can also boost engagement and provide valuable insights into your audience’s preferences.7. How to Plan Your Quarter in One Nap Time (Or Coffee Break)
26:14||Ep. 7"Carla, I don't have time to plan my business."If you've ever said this (or thought it), this episode is for you.Most business planning advice assumes you have hours of uninterrupted time. But as a parent-focused business owner, you don't. You're working during nap time, between school runs, or grabbing a coffee break between clients. And yearly plans? They sound great in January, but by March, life has happened—kids get sick, clients cancel, and your carefully crafted plan is gathering dust in a drawer.So what's the solution?90-day sprints.In this episode, Carla shares her exact system for planning your quarter in less than an hour. You'll learn how to:✅ Set one needle-moving goal for the quarter (not 10 overwhelming ones)✅ Break it down into three manageable monthly projects✅ Create realistic weekly tasks that fit around school hours (no evenings, no weekends)✅ Honour your season of life—whether you're in a growth season or a rest season✅ Review and adjust every 90 days so you stay flexible as life changesThis isn't about doing more. It's about doing what matters.Carla also shares her own 2026 goals (122 Growth Nest members and 300 Playground members) and breaks down exactly how she's planning her quarters to hit those targets without burning out. Plus, she talks about why she only takes one client a day now, how she blocks her calendar to protect her energy, and why stepping out of your comfort zone is essential for growth.What You'll Learn:•Why yearly plans don't work for busy parents (and what to do instead)•The power of 90-day sprints and how to create them•How to set one big goal and break it into three smaller projects•How to map your goals into your calendar so they're actually realistic•Why celebrating your wins (however small) is essential•How to honour your season of life and adjust your goals as you changeFree Download: Grab the free 90-Day 'Nap-Time' Planner workbook mentioned in this episode! It's the exact system Carla uses to plan her quarters, and it takes less than an hour to complete. https://sites.mybump2baby.com/goalsettingReady for More Support?•The Growth Nest: An all-in-one marketing platform with email marketing, funnels, social media scheduling, and more. Perfect if you need the tech sorted. https://biz.mybump2baby.com/the-growth-nest/The Playground: Carla's membership community for digital marketing strategy, training, co-working sessions, and a supportive community of parent-focused business owners. https://digital.mybump2business.com/digital-marketing-playground-membershipConnect with Carla:Instagram: @MyBump2BabyDon't forget to subscribe, leave a review, and tag Carla on Instagram with your 90-day plan—she'd love to hear from you!6. Let’s Plan a 2026 That Actually Feels Good
25:01||Ep. 6In this episode, I’m walking you through how to plan your content and your business for January 2026 in a way that actually feels doable.We’re talking about slowing things down, getting clear on what you really want this year, and creating a business that works around your life — not one that drains it.I’m sharing what changed for me when I stopped trying to do everything and started building systems that gave me time back. We’ll talk about planning content without overwhelm, creating income that doesn’t rely on you being “on” all the time, and how to set boundaries that protect your energy.If you’re feeling tired, stuck, or like you’ve been running on empty for a while, this episode is for you. It’s a gentle reset. A chance to reflect on where you are, what you actually want, and how to move forward in a way that feels supportive rather than stressful.You’ll also hear how I plan content for January, how I use awareness days without burning out, and why having even one small passive income stream can change everything.This isn’t about doing more.It’s about doing what matters — and doing it in a way that fits your life.Grab a cuppa, take a breath, and let’s plan a calmer, more sustainable 2026 together.If you want support, structure and a place to grow without doing it alone come and join the Playground and I will be in your corner cheering you and teaching your strategies that move the needle on all year long.Click here for the special offer is on the Playground right nowClick here for more ease with our all in one marketing system The Growth NestHere is your workbook for January 20265. December Content Strategy:
17:42||Ep. 5Welcome to the MyBump2Baby Business Podcast! I'm your host, Carla Lett, founder of MyBump2Baby, the Growth Nest, and creator of the Digital Marketing Playground.In this episode, we're diving deep into your December content strategy specifically for pregnancy, birth, baby, toddler, and family-focused businesses.December is magical, but it can also be chaotic. Over the last nine years in business, I've watched businesses thrive and unfortunately, some close. Content is a massive part of that success, and getting it right in December can set you up for an incredible January.In this episode, you'll learn:• Why most business owners get December content wrong (and how to avoid their mistakes) • How to understand your audience's mindset in December and what they really need • The content mix strategy: balancing festive fun with genuine value • Cyber Monday strategy and how to leverage low ticket offers • How to use freebies strategically to build your email list • Why December is the perfect time to book out your January calendar • The difference between reels and static posts (and when to use each) • How to include calls-to-action without feeling pushy • Email marketing strategy for December that actually convertsKey Takeaway: You don't have to post every day to be successful. Strategic content beats volume every single time. I'd rather you have 3-5 amazing strategic posts than 10 posts that don't lead anywhere.Resources mentioned in this episode • FREE: 30 Daily Content Prompts for December (link in show notes) • The Full December Sandbox: 31 pregnancy captions, 31 baby/toddler captions, 8 weekly emails, 10 reel titles, and awareness days - just £14.97Connect with me: • Instagram: @mybump2baby • Website: mybump2baby.comIf you found this episode helpful, please share it with another business owner who needs to hear this. Let's make December your best month yet!4. November Content Planning Made Simple:
16:30||Ep. 4https://business.mybump2baby.com/widget/bookings/batchbookedbreatheFeeling the content juggle as we head into November? Between Bonfire Night, Black Friday and the first whispers of Christmas, it’s easy for your marketing to slide to the bottom of the list. But staying visible doesn’t have to mean burning out.In this episode of the My Bump 2 Baby Business Podcast, Carla shares:Key November awareness days you can use in your posts.A simple 3-pillar content plan to keep you consistent.How to batch your content so you’re not posting from panic at 9pm.Ideas for tying your posts back to your services so parents know how to work with you.Whether you’re a sleep consultant, birth worker or run any family-focused business, this episode will help you plan ahead, save time and show up with confidence.✨ Bonus: Don’t miss the free batching workshop mentioned inside, where you’ll also get Carla’s £27 Content Planning Goodies Pack.Stay visible. Stay consistent. Take back your evenings.