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MyBump2Baby Business Podcast

Marketing Made Easy For Birth & Baby Businesses


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  • 30. Most Business Owners Get This Wrong Every Summer

    22:02||Ep. 30
    Summer holidays are approaching, diaries are changing and many business owners are already worrying about where their next bookings will come from.In this episode, I share the biggest mistakes I see business owners make every summer and the simple steps you can take now to avoid them.I also open up about a difficult couple of weeks as my dad has been in hospital and why it reminded me just how important it is to build a business that can support your family when life throws the unexpected your way.Inside this episode:Why capacity should come before marketingHow to work out whether your income goals are realisticThe simple automation that generated £1,214 for one business ownerHow to start filling your September and October diary before summer is overPractical ideas for baby and children's businesses during the school holidaysPlus, I'm giving away my Summer Momentum & Autumn Bookings training and workbook for a limited time to help you put everything into action.https://portal.mybump2baby.com/courses/offers/f1f1ec99-2169-4219-93f3-a82088773c8f

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  • 29. Why Networking Feels So Awkward:

    17:15||Ep. 29
    Most business owners know they should be networking, but let's be honest... it can feel awkward, time-consuming and sometimes a complete waste of energy.In this episode, I'm sharing why collaborations have been one of the biggest drivers behind MyBump2Baby's growth over the last 10 years, helping us reach millions of parents without a huge marketing budget.I'll also be introducing the brand-new Business Circle – a free way to connect with other parent-focused businesses that are actively looking for collaborations, referrals, podcast guests, Instagram Lives, affiliate partnerships and more.We'll cover:• Why traditional networking doesn't work for many busy business owners• How collaborations can help you reach more parents without spending more on marketing• The easiest ways to partner with complementary businesses• How collaborations can improve your visibility, SEO and referrals• Why finding the right people matters more than networking with everyone• How the Business Circle can help you build valuable relationships fasterIf you've ever wondered how to get in front of more parents without spending hours networking, this episode is for you.Resources Mentioned:Join the Business Circle: https://www.mybump2baby.com/business-circle/Join the Digital Marketing Playground: https://sites.mybump2baby.com/the-digital-marketing-playground
  • 28. Content Planning Session June 2026

    17:00||Ep. 28
    https://www.mybump2baby.com/business-circle/www.thegrowthnest.co.uk Goal setting workshop.90 day plannerIn this month’s content planning session, we are planning ahead for June 2026 and taking a moment to check back in with the goals we set at the start of the year.Inside this episode I chat about:Why June is the perfect time to reassess your business goalsHow to create more intentional content instead of posting for the sake of itAwareness days coming up in June that parent-focused businesses can useSimple collaboration ideas to help you grow your visibilityFather’s Day content and offer ideasWhy collaborations can help you get found on Google, not just social mediaExciting updates inside MyBump2Business including the new Business Circle and upcoming app launchI also share a personal update on vision boards, goal setting and some of the things that have already happened this year after creating mine back in January.If you are a Playground member, don’t forget your June content pack is ready for you including Canva graphics, captions, catchy reel titles, emails and more.
  • 27. The 3 Things That Helped Me Stop Burning Out in Business

    17:42||Ep. 27
    Do you ever feel like your business completely stops the second you stop working?In this episode, I’m sharing the 3 biggest things that helped me stop burning out in business whilst still growing a successful parent-focused brand.We’re talking about:Boundaries that actually protect your timeSystems that save hours every single weekPassive income and why it changed everything for meWhy social media alone won’t fix burnoutThe simple automations that help your business keep moving whilst you’re offlineI’m also sharing real examples from my own business, including how one simple digital product generated thousands and how one client made £2,400 whilst sitting in a doctor’s appointment thanks to her systems working in the background.If you’re tired of feeling like you have to work every hour possible just to keep your business going, this episode is for you.Join The Digital Marketing PlaygroundExplore The Growth NestBook a Discovery CallBusiness Circle directory link
  • 26. Passive Income Ideas for Birth & Baby Businesses

    25:51||Ep. 26
    Are you constantly trading time for money in your business? Feeling like there’s never enough time, yet you keep hitting the same income ceiling every month?In this episode, I’m sharing 7 passive income ideas that can help you create more freedom, flexibility and breathing space in your business especially if you’re balancing work, children and the mental load of everyday life.I’m also sharing parts of my own journey and why building passive income streams became so important to me — especially during difficult seasons of life and school holidays when I needed my business to keep working without me being “on” 24/7.If you’re a birth, baby or parenting business owner who wants to stop relying only on one-to-one work, this episode will give you practical ideas and encouragement to get started.Remember you do not need to build everything at once. Start small, stay consistent and create a business that supports your life, not one that burns you out.Create Your First Low Ticket Passive Income StreamJoin the Digital Marketing PlaygroundGrab the Invisible to In-Demand Workshop
  • 25. The Truth About Pivoting:

    29:17||Ep. 25
    Invisible to In-Demand trainingThe Business Circle for collaborations, referrals, affiliate opportunities, Instagram Lives and competitionsPodcast on CollabsA few years ago, I looked at my bank account and realised we had just £300 left… and that was the exact moment I decided to completely pivot my business.Which sounds ridiculous considering the business was already “working”.In this raw and honest episode, I’m sharing something I’ve never properly spoken about before. From postnatal depression, anxiety and feeling completely lost after becoming a mum… to building MyBump2Baby, selling advertising for years, and eventually realising my heart was no longer in it.I talk openly about:why pivoting is not failurecreating a business around your lifethe pressure of being fully booked but overwhelmedboundaries, burnout and motherhoodwhy foundations matter in businesshow I moved from advertising into marketing, memberships and digital productsbuilding freedom and flexibility without burning everything downIf your business no longer feels aligned…If you’re scared to change direction…Or if you’re wondering whether you’re “allowed” to want something different now…This episode is for you.Because sometimes the bravest thing you can do in business is admit that the version of success you once wanted… no longer fits your life.
  • 24. 3 Simple Ways to Get Your Baby or Parenting Business Found on Google

    22:09||Ep. 24
    FREE Invisible to In Demand Traning: https://portal.mybump2baby.com/courses/offers/e7194f63-1e64-48ff-8ade-0e104c37644dReady to uplevel? https://sites.mybump2baby.com/the-digital-marketing-playground Are local families searching for your business right now but not finding you? In this episode, Carla Lett shares three simple but powerful things you can do this week to make sure your baby or parenting business shows up when parents are searching locally on Google.No tech background needed. No big budget required. Just a little time, intention, and the right strategy.In this episode you will learn:How to claim and fully complete your Google Business Profile so Google knows you mean business. Why your profile needs to be active and how staying consistent can help you outrank competitors who have been around far longer than you. The exact approach to getting more Google reviews and why replying to every single one is not just good manners, it is an SEO strategy.Whether you offer classes, one-to-one support, or online courses, this episode will help more of the right families find you, even while you are off the clock.Ready to go deeper? Grab Carla's free 30-minute masterclass, From Invisible to In Demand, including her Trello board and workbook, at the link below.Want the full step-by-step framework? Come and join The Digital Marketing Playground at the link below.That description is written to work both as a show description and as a social media caption if you want to repurpose it. Want me to write you a few social posts to go alongside the episode launch too?