My Business Playbook

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.In this episode, we explore the concept that what got you to your current level of success won't get you to the next. Inspired by Marshall Goldsmith's book, "What Got You Here Won’t Get You There," we dive into the mindset and strategic shifts needed to elevate your business from feeling stuck and overwhelmed to thriving and successful. I share practical insights and real-life examples, including the journey of one of our Next Level Club members, to illustrate how you can break through the "pain line" and achieve your biggest goals.You'll learnDiscover the mental and strategic shift needed to move from feeling stuck to thriving.Learn why the skills that got you here won't get you to the next level.See the clear difference between "drowning" and "thriving" in your business.Find out what you need to let go of to step into your next level.Go to laurahiggins.com/30 for the full training

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Looking to build seemless funnels - try clickfunnels hereIn this episode, Alisha Conlin-Hurd spills the beans on the three must-have funnels every service provider needs to turn strangers into raving fans. With her down-to-earth wisdom and real-world examples, you'll walk away armed with practical strategies to attract, engage, and convert your dream clients.You'll learn: A deep dive into the customer journey: from ice-cold to red-hot leads.The three core funnels and what you need in each oneActionable tips to put these funnels into action and start attracting dream clients left, right, and center.Alisha's simple sales structure to maximise conversions for high ticket offersHow to effortlessly convert those dream clients into loyal, long-term customers who can't get enough of what you offer.Website: https://persuasionexperience.com/instagram: https://www.instagram.com/alisha_conlin_hurd/Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.In this Quick Win episode, I dive into one of the first things we tackle in The Next Level Club and Foundations: crafting an irresistible offer. 'Many creatives struggle with packaging their services effectively, but I'm here to guide you through a 5-point framework that ensures your offer stands out and converts.From defining a clear promise to adding bonuses and creating urgency, you'll learn the key elements to turn your service into a solution clients can’t resist.You'll learnHow to make your clients see the true value of what you offer.The secrets to making your deliverables irresistible.How to price your offer and make it a no-brainer for clients to say "yes."Ways to instantly add value and make your offer feel like a steal.The biggest mistake most creatives are making with their offers right nowGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel

This episode is brought to you by Riverside.fm, the leading platform for high-quality podcasting and video recording.Use code MyBusinessPlaybook to get 15% off your new Riverside account today! Visit Riverside.fm.How I transitioned from Lala Social Club to Laura Higgins and doubled my business in a year.If you've ever wondered whether to build a personal brand or a company brand, this episode is for you. I share my personal journey of rebranding from Lala Social Club to Laura Higgins, discussing the pros and cons of each approach. Learn why personal brands are gaining traction and get three key strategies to help you succeed if you decide to go the personal brand route.You'll discover:Behind the Scenes: Discover the story of my transition from Lala Social Club to Laura Higgins.Pros and Cons: Weigh the benefits and drawbacks of personal brands versus company brands.Current Trends: Understand why personal brands are more effective in today's market.Three Key Strategies: Learn the crucial strategies for building a successful personal brand.Future-Proofing Your Brand: Tips on how to evolve your brand as you grow.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel

Master the Art of Selling Without Feeling SalesyEpisode Summary:Dive into the essential skills of selling with our latest Quick Win episode. Learn how to embrace sales with confidence, transform your mindset, and stop feeling salesy. These 10 rules will not only help you sell more effectively but will ensure you do it in a way that feels authentic and aligns with your values.You'll Learn:How changing your beliefs about selling can transform your approach and results.Strategies to sell with confidence and integrity, without the sleaze.Techniques to overcome the fear of rejection and embrace every sales opportunity.Tips on how not to sabotage your growth by shying away from sales.Ways to make selling a natural and enjoyable part of your business.Mentioned Links:Elevate your sales game with our full system: Join Foundations TodayGet in Touch:Follow Laura on Instagram for more insights and tips: Laura's InstagramDiscover more valuable resources on our website: Laura's WebsiteWant to take your business to the next level?If you're ready to stop playing small and start earning more, join my masterclass, 3 Ways to $30k, and learn how to scale your monthly income effectively: Join HereThis episode is proudly sponsored by Riverside.fm, the leading platform for high-quality podcasting and video recording.Use code MyBusinessPlaybook to get 15% off your new Riverside account today!

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Mastering Facebook Ads and Funnels with KwadwoGet ready to level up your Facebook ads game!In this episode, Kwadwo shares his expert insights on Facebook ads, launch strategies, and funnel optimization. Whether you're just starting out or looking to scale your online business, Kwadwo's practical tips and strategies will help you maximize your ad spend and drive results.Meet Kwadwo, the mastermind behind The Art of Online Business podcast and a seasoned Facebook ads manager. Specializing in serving course creators and coaches, Kwadwo helps his clients optimize their funnels and launch strategies, enabling them to work less, earn more, and live the life they aspire to.After this episode you will:- Unlock the secrets to lowering Facebook ad lead costs and boosting ROI.- Discover the winning formula for creating high-converting ad creatives, whether it's graphics or video.- Navigate common pitfalls and mistakes in Facebook ad campaign setups like a pro.- Gain clarity on the essential metrics to track for measuring the success of your Facebook ad campaigns.- Uncover the optimal timing and strategies for launching your Facebook ad campaigns for maximum impact.**Mentioned Links:**- [The Art of Online Business Podcast](podcast_link)https://www.instagram.com/quayjo/https://theartofonlinebusiness.com/Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel

This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.I sat down with the incredible Monique Forcella, the mastermind behind The Socialista to talk about how to show up on Instagram strategically AND get clients using your Reels. She breaks it down in such a clear way, I promise you'll leave feeling inspired and ready to create. Here’s what you’ll discover in this episode:👉 How to get clients from your Reels (without going viral or following crazy trends)👉 Monique's formula for high-performing Reels👉 The difference between pain point marketing and desire-based marketing (and how to use both)👉 The power of managing your mindset in online businessGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel