My Business Playbook

It’s the final countdown to the end of the year, and I want to help you finish strong. In this episode, I’m sharing the top three mistakes creatives make in these final weeks and how to avoid them. Let’s set you up for success so you can head into the new year with clarity, confidence, and momentum.You'll Learn:How to avoid getting stuck in the busy trap and prioritize your own goals.Why people are buying during the holidays—and how to make offers that convert.The importance of planning now to step into the new year with momentum.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

I’m joined by two of my business besties, Erika Cramer and Toni Bache, as we dive deep into the mindset shifts and strategies that helped us scale our creative businesses to seven figures and beyond. This is an honest, no-fluff conversation about the challenges we’ve faced, lessons learned, and what it really takes to go from being an overwhelmed creative to a confident business owner.You'll Learn:Why creatives need to embrace the entrepreneur mindset to grow a sustainable business.The importance of investing in yourself before you feel ready (and why it pays off).How to identify and overcome the mindset blocks holding you back from scaling.Why proximity to the right people accelerates your growth.The power of saying “no” to avoid burnout and protect your creative energy.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: https://laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scaleWant to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Creating content is only the beginning; building genuine community is where the magic happens. In this episode, I’m breaking down why community matters and how you can build a powerful, engaged group around your brand. From defining your ideal audience to amplifying what makes you unique, these strategies will help you turn followers into a thriving community.You'll Learn:Why building a community is essential for your businessHow to define your ideal client and create meaningful contentStrategies for amplifying your personal brandTips on choosing the best channels to show up consistentlyWays to elevate your reach once your foundation is solidGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Ever wondered what it really takes to start a business from scratch—and scale it to seven figures? In this episode, I’m pulling back the curtain on my own journey, sharing the raw, unfiltered truth about what it took to go from a 23-year-old with a coffee bag and a dream, to leading a thriving business.From the humbling first days (think: showing up in cafes hoping for a 'yes') to navigating the complexities of scaling, this episode is for anyone who’s ever felt that pull to start something big. I’m breaking down the lessons, the missteps, and the behind-the-scenes moments that shaped my business and me as a founder.You'll Learn:The mindset shifts that took me from selling coffee beans to selling out my own servicesHow to balance being both the creative and the strategist in your businessWhy embracing "scrappiness" helped me survive the early days—and how it can work for youMy best tips for turning creative skills into a sustainable, scalable businessThe role community and connection played in my journey, and why they’re essential to any entrepreneur’s successGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Ever wondered what goes into creating a content strategy that drives real revenue? In this episode, I'm pulling back the curtain on the exact approach I use to fuel my 7 figure business. I'll share the systems and processes behind the scenes, what content is performing, what isn't, and the steps my team and I take to ensure our content stays fresh, engaging, and results-driven. Get ready for an inside look into my content machine and the tweaks you can make to level up your own strategy.You'll Learn:Why amplifying what makes you unique is key to cutting through the noiseHow I’ve dialled in on my ideal client and use that to drive our content directionThe systems and tools we rely on to produce content consistently (and how to simplify your own process)What's currently working in our content strategy—quotes, carousels, Reels, and moreThe importance of tracking content performance and being curious about the resultsTips for building a lean, effective content team (plus some AI tools to make it happen)Get in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth.You'll Learn:Why the traditional launch model isn’t sustainable for most creatives—and what to do instead.How to create consistent revenue streams without burning out.The importance of making offers regularly and why it's key to your business growth.How to balance creativity with business needs, so you’re doing the work you love and getting paid well for it.Practical steps to move away from the all-or-nothing mindset of launches.How Ross structures his offers and marketing to keep sales flowing year-round.Links:Download Ross's Hook Frames Tool: 10 Energizing Hook FramesBook Mentioned: Accidental Genius by Mark LevyConnect with Ross: Ross O'LochlainnGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

I’m joined by Ryan Deiss to break down his Scalable Operating System and the exact step by step process to finally scale your business beyond you. We discuss what it really takes to create a business that can thrive without you in the day-to-day.You'll Learn:Why taking a 30-day vacation is the true test of a scalable businessHow to map out your processes to create a scalable operating systemThe importance of documenting critical tasks and assigning accountabilityHow to use scorecards to track and optimize key business metricsWhen to know it's time to shift from working in your business to on your businessLinks:Ryan Deiss' YouTube ChannelWatch Ryan’s full video on building scalable systemsGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Ready to stop overworking and design a workweek that gives you more freedom without sacrificing your results?In this episode, I'll show you exactly how to implement a 4-day work week in just 14 days.I'll walk you through the mindset shifts you need, the planning process, and the practical steps to create more space in your calendar while still hitting your goals.You'll Learn:The three major reasons why we overwork—and how to break the cycleHow to conduct a time and energy audit to pinpoint where your hours really goThe steps to redesign your week for more productivity and creativityHow to theme your days for maximum focus and efficiencyWhy working less won’t hurt your business—and may actually help it growReal-life examples of business owners who’ve successfully transitioned to a 4-day work weekGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell