My Business Playbook

Ever wondered what it really takes to start a business from scratch—and scale it to seven figures? In this episode, I’m pulling back the curtain on my own journey, sharing the raw, unfiltered truth about what it took to go from a 23-year-old with a coffee bag and a dream, to leading a thriving business.From the humbling first days (think: showing up in cafes hoping for a 'yes') to navigating the complexities of scaling, this episode is for anyone who’s ever felt that pull to start something big. I’m breaking down the lessons, the missteps, and the behind-the-scenes moments that shaped my business and me as a founder.You'll Learn:The mindset shifts that took me from selling coffee beans to selling out my own servicesHow to balance being both the creative and the strategist in your businessWhy embracing "scrappiness" helped me survive the early days—and how it can work for youMy best tips for turning creative skills into a sustainable, scalable businessThe role community and connection played in my journey, and why they’re essential to any entrepreneur’s successGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Ever wondered what goes into creating a content strategy that drives real revenue? In this episode, I'm pulling back the curtain on the exact approach I use to fuel my 7 figure business. I'll share the systems and processes behind the scenes, what content is performing, what isn't, and the steps my team and I take to ensure our content stays fresh, engaging, and results-driven. Get ready for an inside look into my content machine and the tweaks you can make to level up your own strategy.You'll Learn:Why amplifying what makes you unique is key to cutting through the noiseHow I’ve dialled in on my ideal client and use that to drive our content directionThe systems and tools we rely on to produce content consistently (and how to simplify your own process)What's currently working in our content strategy—quotes, carousels, Reels, and moreThe importance of tracking content performance and being curious about the resultsTips for building a lean, effective content team (plus some AI tools to make it happen)Get in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth.You'll Learn:Why the traditional launch model isn’t sustainable for most creatives—and what to do instead.How to create consistent revenue streams without burning out.The importance of making offers regularly and why it's key to your business growth.How to balance creativity with business needs, so you’re doing the work you love and getting paid well for it.Practical steps to move away from the all-or-nothing mindset of launches.How Ross structures his offers and marketing to keep sales flowing year-round.Links:Download Ross's Hook Frames Tool: 10 Energizing Hook FramesBook Mentioned: Accidental Genius by Mark LevyConnect with Ross: Ross O'LochlainnGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Are you tired of the constant revenue highs and lows in your business? In this episode, I share the 5 game-changing shift that took me from unpredictable income to consistent cash flow and true freedom.I’ll walk you through how to escape the feast-and-famine cycle, set up the right systems, and build a business that not only sustains but scales—without burning out. This could be the single most important shift you make to reach your dream income and the freedom you're after.You'll Learn:5 key shifts to get consistency so that you can scale sustainably.Why so many entrepreneurs struggle with inconsistent revenue—and how to fix itThe mindset shift that transformed my approach to business growthHow to create a consistent pipeline of clients and avoid dry spellsHow to set up simple systems that keep your business running, even when you’re notGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

I’m joined by Ryan Deiss to break down his Scalable Operating System and the exact step by step process to finally scale your business beyond you. We discuss what it really takes to create a business that can thrive without you in the day-to-day.You'll Learn:Why taking a 30-day vacation is the true test of a scalable businessHow to map out your processes to create a scalable operating systemThe importance of documenting critical tasks and assigning accountabilityHow to use scorecards to track and optimize key business metricsWhen to know it's time to shift from working in your business to on your businessLinks:Ryan Deiss' YouTube ChannelWatch Ryan’s full video on building scalable systemsGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Ready to stop overworking and design a workweek that gives you more freedom without sacrificing your results?In this episode, I'll show you exactly how to implement a 4-day work week in just 14 days.I'll walk you through the mindset shifts you need, the planning process, and the practical steps to create more space in your calendar while still hitting your goals.You'll Learn:The three major reasons why we overwork—and how to break the cycleHow to conduct a time and energy audit to pinpoint where your hours really goThe steps to redesign your week for more productivity and creativityHow to theme your days for maximum focus and efficiencyWhy working less won’t hurt your business—and may actually help it growReal-life examples of business owners who’ve successfully transitioned to a 4-day work weekGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

In this episode, I chat with Melissa Ambrosini about how female entrepreneurs can run successful businesses without burning out. We dive into balancing self-care with business goals, recognising burnout signs, and how to create a business that supports your well-being and nervous system.You'll Learn:How to recognise early warning signs of burnout before it’s too lateWhy managing your nervous system is essential for personal and business growthHow to craft a business model that supports your well-being and aligns with your life goalsThe importance of self-care as a daily practice, not just a weekend luxuryHow to set boundaries and communicate them clearly to those around youHow to trust yourself in both business and life decisionsLinks:Melissa Ambrosini's WebsiteFollow Melissa on InstagramGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

In this episode, I sit down with Polly Thronsen, a talented family photographer and educator who has been on a transformative journey in her business. Polly is a member of our program The Next Level Club and in this episode she shares her story of hitting rock bottom and how she went from $10k to $30k months in 9 months.You'll Learn:The turning point that led Polly to invest in her business despite financial fears.The practical steps Polly took to scale her business to $30k monthsHow shifting her content strategy helped Polly connect more deeply with her audience.The power of nurturing an email list and why it’s a crucial step for any creative.The importance of selling and connecting through DMs and how it transformed Polly's sales approach.How to overcome self-doubt and build confidence in your offers and services.Links & Resources:Follow Polly on Instagram: Polly Jane PhotographyJoin The Next Level Club: Learn more about the Next Level ClubGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

In this episode, I sit down with Jack Born, founder of Deadline Funnel and Voma.ai, to discuss the game-changing power of using urgency and deadlines in your marketing. Discover how creating real, authentic deadlines can increase your sales and why this strategy is essential for anyone looking to boost their online business.You'll Learn:The psychology behind why deadlines motivate buyers to take actionPractical ways to add authentic urgency to your marketing campaignsHow to use deadlines effectively in both one-on-one and group offersThe difference between urgency and scarcity—and how to use eachCommon mistakes to avoid when creating time-sensitive offersLinks:Follow Jack Born on LinkedIn: Jack Born LinkedInCheck out Deadline Funnel: Deadline FunnelCheck out Jack's new software: https://voma.aiGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell