My Business Playbook

In this episode, I sit down with Polly Thronsen, a talented family photographer and educator who has been on a transformative journey in her business. Polly is a member of our program The Next Level Club and in this episode she shares her story of hitting rock bottom and how she went from $10k to $30k months in 9 months.You'll Learn:The turning point that led Polly to invest in her business despite financial fears.The practical steps Polly took to scale her business to $30k monthsHow shifting her content strategy helped Polly connect more deeply with her audience.The power of nurturing an email list and why it’s a crucial step for any creative.The importance of selling and connecting through DMs and how it transformed Polly's sales approach.How to overcome self-doubt and build confidence in your offers and services.Links & Resources:Follow Polly on Instagram: Polly Jane PhotographyJoin The Next Level Club: Learn more about the Next Level ClubGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

In this episode, I sit down with Jack Born, founder of Deadline Funnel and Voma.ai, to discuss the game-changing power of using urgency and deadlines in your marketing. Discover how creating real, authentic deadlines can increase your sales and why this strategy is essential for anyone looking to boost their online business.You'll Learn:The psychology behind why deadlines motivate buyers to take actionPractical ways to add authentic urgency to your marketing campaignsHow to use deadlines effectively in both one-on-one and group offersThe difference between urgency and scarcity—and how to use eachCommon mistakes to avoid when creating time-sensitive offersLinks:Follow Jack Born on LinkedIn: Jack Born LinkedInCheck out Deadline Funnel: Deadline FunnelCheck out Jack's new software: https://voma.aiGet in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Ready to scale your creative business to the next level? In this episode, I’m breaking down exactly what you need to focus on to reach those big milestones, like hitting 30K months and scaling all the way to 100K months.We’ll talk about the key strategies that can help you simplify your business, streamline your systems, and maximise your profits—all while maintaining your freedom and fun.You'll Learn:Why simplicity is key and how a narrow niche and irresistible offer can help you hit 30K months faster than you think.How to streamline your systems, outsource the right tasks, and automate processes to free up your time and scale your business efficiently.The high-value, high-impact activities that will drive sales and keep your business growing.Ways to amplify what’s already working in your business to hit 100K months without adding complexity.How to build authority and leadership to establish yourself as a go-to expert in your field and lead a team that scales with you.The mindset shifts needed to overcome roadblocks, let go of control, and step into a higher-level version of yourself for effortless scaling.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want my system to hit $30k months?Join my free training: https://pages.laurahiggins.com/the-system-2Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

In this episode of My Business Playbook, I’m joined by my good friend, Ben Handler, the founder and CEO of Buyer's Agent Institute. Ben is a true unicorn in the business world. He co-founded Australia’s largest buyer’s agency, Cohen Handler, and has since moved on to build a thriving coaching business that has trained over 4,500 buyer’s agents.We sat down in my living room for an honest conversation about business, life, and everything in between. Ben shares his insights on how to scale your business without complicating things, and how to make more money from your existing clients without constantly chasing new leads.You'll Learn:Ben’s simple strategies for scaling your business while keeping things streamlined.How to optimise what’s already working in your business to maximise profits.Tips on building a thriving community that supports your growth.The power of focusing on your current clientele to boost revenue.Insights into Ben’s journey from co-founding a major buyer’s agency to running a successful coaching company.If you’re ready to take your business to the next level without adding more stress, this episode is a must-listen.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

In today's episode, I'm busting the myth that low-ticket sales are easier than high-ticket. Trust me, it’s not as simple as it seems, and I'm here to tell you why.You'll Learn:Why selling low-ticket items can feel like an uphill battle.The real reason why high-ticket offers are a game-changer.How to avoid the common pitfalls of low-ticket sales.The secrets to positioning yourself as a premium brand.Why charging more can actually make selling easier.If you've been struggling with low-ticket sales or wondering if high-ticket is the way to go, this episode is for you. Let’s dive in and uncover the truth!Get in touch:IG: https://www.instagram.com/laurahigginsWebsite:laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell

Say Goodbye to Ghosting: How to Get a Yes on the CallOne of the biggest challenges facing creatives is closing the deal on sales calls. If you’re struggling to get a "yes" from your dream clients, this episode is for you. I’ll share my own experiences and breakthroughs to help you convert more clients during your sales calls.You'll learn: The ultimate questions that will seal the deal every time.Game-changing tips to handle any objection like a pro.How to turn expensive problems into high-paying opportunities.Secret techniques to create urgency and make clients say "yes" on the spot.The mindset shift that will transform your sales success.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Want to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell