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Become Famous With Torund Bryhn

Expert Corner: Building Bridges Through Layered Communication

Season 1, Ep. 17
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Communication is one of the most crucial elements of the world we live in today. In order to amplify our message in a clear, concise, and well thought out manner, it’s always beneficial to have a group of intelligent individuals driving the meaning home and creating lasting impact in the minds of the public.  


My guest today is one who has carved out a career to defy and break through the barriers that are so often keeping the community from receiving much-needed information on topics within the scientific field. Anne Steenstrup-Duch works as a Communications Director at one of the largest independent research companies across all of Europe, ‘Sintef', and is also an active contributor to further developing research for clean energy that is built to be environmentally conscious and sustainable.    


In this episode, we discuss some of the work Anne has undertaken on the fake snow campaign throughout Norway, what inspired her to become a better communicator with the likes of prominent politicians, researchers and scientists, and what she has learned through the process of regularly maintaining and contributing to the ‘Sintef' blog. 


To learn more, tune in to Episode 17 of Moving Beyond Your Tribe!


Some Questions I Ask:

  • Could you talk a bit about your background within science and how you obtained a communications role? (2:10)
  • What did you learn from the work you did on the fake snow campaign? (9:37)
  • How do you tackle the process of inciting change, particularly as so many people out there are too stubborn to listen to a scientific perspective? (10:45)
  • How do you create content that creates a bridge between dense scientific information and the public’s comprehension of it? (20:52)
  • How would you define ‘Science Communication’? (24:20)
  • What are your thoughts on Covid-19 and how it has affected the layers of communication within your industry? (32:18)
  • How do you create credibility within your company and separate yourself from the false information that so many people are believing surrounding the Coronavirus? (34:53)
  • What advice would you give to someone wanting to reach out to the scientific community and branch outside of their own tribe? (36:20)
  • Do you have any ‘life hacks’ that you can share with my listeners? (37:37)


In This Episode You Will Learn:

  • How climate change and emotion impacted the development of the fake snow campaign at ‘Sintef’ (4:01)
  • The layers that are present within science communication roles & Why Anne places emphasis on transparency within her work (6:46)
  • Anne’s insights into how her marketing is adapted to suit the target markets her company is trying to get through to (11:38)
  • Why Anne values quality readers when it comes to blogging (13:18)
  • What inspired the creation of the ‘Sintef’ blog (15:00)
  • How Anne helps the public accept and understand science (25:02)
  • Anne’s explanation of ‘OSHA’ wind research & How she brought prominent politicians and researchers together to increase its visibility (26:07)
  • How Covid-19 has increased scientists’ ability to cooperate across borders (33:57)


Connect With Torund Bryhn:


Connect With Anne Steenstrup-Duch:


Resources:

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    23:52||Season 3, Ep. 28
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  • 27. From CNN Journalism to Fiction Writing: A Conversation with John DeDakis

    41:42||Season 3, Ep. 27
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  • 26. Navigating Book Sales with Kalista Neith: From Distributors to Bookstore Success

    46:02||Season 3, Ep. 26
    In this episode, our host Torund Bryhn interviews the talented and innovative author Kalista Neith, who shares her fascinating journey in the literary world.Kalista discusses overcoming significant obstacles with print companies to ensure her books include the high-quality art that makes them stand out. She divulges her unique grassroots marketing techniques, emphasizing that writing a book is only a fraction of the battle—marketing and selling it is where the real challenge lies. From her initial struggles with distributors to her successful use of Advanced Reader Copies (ARCs) and personal touch marketing, Kalista provides an inspiring roadmap for aspiring authors.She also highlights the importance of building genuine connections with readers and bookstore staff, offering practical advice on getting books stocked in stores like Barnes & Noble. Amid her impressive achievements, Kalista remains candid about facing imposter syndrome and the ongoing balance between writing and public presence.Stay tuned as Kalista reveals her creative process, strategies for engaging readers, and plans. This episode is packed with advice and inspiration you will want to take advantage of!Key Moments: 05:12 IngramSpark delayed book orders due to dispute.06:27 Printing issues led to switching book distributors.09:54 ARC readers received art prints for reviews.13:36 Stand out in saturated market with uniqueness.16:32 Use top tropes in pitches to attract attention.22:24 Sold out quickly, emailed to request more books.23:43 Proper genre marketing establishes fruitful bookstore relationships.27:47 Balancing writing and marketing demands is challenging.32:15 Editor advised deeper character development, structuring story.33:44 Building societies for character development and conflict.38:37 Proofreading can't ensure perfection; expect minor errors.41:35 Arc readers help catch typos with incentives.43:59 Draft, edit, polish, review, refine, trade, edit.About the guest:Kalista is an Amazon and Barnes & Noble best-selling dark fantasy romance author. She lives in the Phoenix area with her partner and several four-legged creatures. When she's not wrapping plot and filth in gorgeous art, Kalista can typically be found gazing at Sesshomaru art, or playing her favorite games.How to connect Kalista : Website:  https://www.kalistaneith.comInstagram:   https://www.instagram.com/kalistaneith/How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI

  • 25. Overcoming Limits: Dana Liesegang's Journey from Trauma to Triumph

    41:05||Season 3, Ep. 25
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  • 24. Influence and Authenticity: Heather Ferrari's Journey from Myspace to Women 360

    41:52||Season 3, Ep. 24
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  • 23. Intentional Communication in the Digital Age: Insights from National Religious Broadcasters CEO Troy A. Miller

    45:21||Season 3, Ep. 23
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  • 22. Growing Your Business with Video Content and Storytelling Techniques with Nick Capozzi

    38:19||Season 3, Ep. 22
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  • 21. Building Genuine Business Relationships in the Digital Age with Eden Gordon Hill

    57:33||Season 3, Ep. 21
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  • 20. Navigating Modern Fame and Media: Insights from Erik Løkkesmoe

    37:41||Season 3, Ep. 20
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