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Public Figure Society Podcast
#17－Expert Corner: Building Bridges Through Layered Communication
Ep. 17
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The Moving Beyond Your Tribe podcast is now Public Figure Society Podcast
Communication is one of the most crucial elements of the world we live in today. In order to amplify our message in a clear, concise, and well thought out manner, it’s always beneficial to have a group of intelligent individuals driving the meaning home and creating lasting impact in the minds of the public.
My guest today is one who has carved out a career to defy and break through the barriers that are so often keeping the community from receiving much-needed information on topics within the scientific field. Anne Steenstrup-Duch works as a Communications Director at one of the largest independent research companies across all of Europe, ‘Sintef', and is also an active contributor to further developing research for clean energy that is built to be environmentally conscious and sustainable.
In this episode, we discuss some of the work Anne has undertaken on the fake snow campaign throughout Norway, what inspired her to become a better communicator with the likes of prominent politicians, researchers and scientists, and what she has learned through the process of regularly maintaining and contributing to the ‘Sintef' blog.
To learn more, tune in to Episode 17 of Moving Beyond Your Tribe!
Some Questions I Ask:
- Could you talk a bit about your background within science and how you obtained a communications role? (2:10)
- What did you learn from the work you did on the fake snow campaign? (9:37)
- How do you tackle the process of inciting change, particularly as so many people out there are too stubborn to listen to a scientific perspective? (10:45)
- How do you create content that creates a bridge between dense scientific information and the public’s comprehension of it? (20:52)
- How would you define ‘Science Communication’? (24:20)
- What are your thoughts on Covid-19 and how it has affected the layers of communication within your industry? (32:18)
- How do you create credibility within your company and separate yourself from the false information that so many people are believing surrounding the Coronavirus? (34:53)
- What advice would you give to someone wanting to reach out to the scientific community and branch outside of their own tribe? (36:20)
- Do you have any ‘life hacks’ that you can share with my listeners? (37:37)
In This Episode You Will Learn:
- How climate change and emotion impacted the development of the fake snow campaign at ‘Sintef’ (4:01)
- The layers that are present within science communication roles & Why Anne places emphasis on transparency within her work (6:46)
- Anne’s insights into how her marketing is adapted to suit the target markets her company is trying to get through to (11:38)
- Why Anne values quality readers when it comes to blogging (13:18)
- What inspired the creation of the ‘Sintef’ blog (15:00)
- How Anne helps the public accept and understand science (25:02)
- Anne’s explanation of ‘OSHA’ wind research & How she brought prominent politicians and researchers together to increase its visibility (26:07)
- How Covid-19 has increased scientists’ ability to cooperate across borders (33:57)
Connect With Anne Steenstrup-Duch:
Resources:
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86. Unlocking the Power of Personality: How Bank Code Revolutionizes Communication
43:58||Season 4, Ep. 86In this episode, host Torund Bryhn dives into the world of communication with guest Kelly Leightner, an expert in sales and interpersonal connections. Kelly introduces us to an intriguing methodology, the bank code, designed to help individuals communicate effectively by understanding different personality types. They explore how this system, originally developed to improve sales efficiency, can transform personal and professional relationships. From its roots with an entrepreneur struggling to make ends meet to its impactful application in businesses and personal lives, the bank code is a powerful tool that enhances emotional intelligence and fosters better connections. Discover how aligning language with personality types can help you attract the right clients, build stronger relationships, and achieve greater success. Whether you're a brand builder, leader, or visionary, join us to uncover the secrets of understanding and influencing the diverse spectrum of human personalities. Tune in and get ready to revolutionize your communication strategy.Key Moments: 06:17 Understanding Action Personalities with BANK09:29 "Relationships Drive Sales Success"12:03 "Adapting Writing with Bank Code"14:17 Writing and Self-Discovery Insights19:53 Arizona's Relaxed Time Norms21:57 AI Enhances Efficiency and Empathy26:48 "Perceptions of My Dad's Intelligence"30:10 "Decode: Enhancing Communication Effectiveness"33:29 Free Training Repeats for Trainers36:45 AI and Authentic Communication37:38 "Embrace Authenticity in Writing"41:21 Highly Recommend This Personality TestAbout the Guest : Kelly Leightner is a creative thinker and innovator who discovered a unique approach to understanding personality dynamics in interactions. Intrigued by the notion of why some people respond positively while others refuse, she delved into personality assessments, reverse-engineering them to develop her own method. Her groundbreaking system allows her to quickly discern an individual's personality in ninety seconds or less. This innovative approach has become an invaluable tool in her professional endeavors, enhancing her ability to connect and communicate effectively with others.Link to crack your code https://codebreakerglobal.com/crackyourcode/kelly.leightner-2 Website www.KommunicationWithKelly.com FB: https://www.facebook.com/kelly.leightnerLI: https://www.linkedin.com/in/kellyleightner/Email: Kelly@KellyLeightner.comHow to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
85. Exploring AI in Healthcare: Enhancing Clinical Assessments and Brain Health with David Schneider
39:23||Season 4, Ep. 85In this episode, host Torund Bryhn gets into the fascinating realm of AI in healthcare with guest David Schneider, the COO of Dane Health. With a rich background in the AI sphere and a personal connection to the healthcare industry, David shares insights into his work at Dane Health, an AI-powered clinical assessment company focused on brain health and injury recovery. Discover how this innovative technology is reshaping medical consultations by offering personalized, patient-centric insights, and hear about the ethical and societal implications of AI in both healthcare and broader industries. Tune in for an engaging and forward-thinking discussion about the transformative potential of AI and how it promises to redefine human efficiency and quality of life.Key Moments: 05:01 AI Elicits Honest Health Responses08:07 AI Assists in Bilingual Translation11:26 Pre-Doctor Tool Usage Guide15:50 "AI: Enhancing Business Client Interactions"17:44 "Maximizing Patient Care Efficiency"21:19 "Embrace Feedback for Improvement"24:43 Practical Knowledge vs. Theoretical Learning26:04 Embracing AI to Free Humans28:53 A Mentor's Encouragement Leads Forward35:07 Chip Market Stabilization Forecast36:52 Funding Innovation in AcademiaAbout the guest : David Schneider is an innovation-focused technology and data-science leader with over 20 years of experience driving advancements in AI, healthcare, and new product development. As the COO of Dane Health AI and Founder & CTO of MI10.ai, he has been at the forefront of pioneering AI-driven solutions that enhance patient outcomes and operational efficiencies in the healthcare sector.His expertise extends beyond technology—David is a passionate advocate for brain health, particularly in addressing the underdiagnosis of concussions and traumatic brain injuries (TBIs). He sheds light on a critical gap in the healthcare system: many individuals with TBIs go undiagnosed in emergency rooms due to the primary focus on external injuries. His work aims to bridge this gap, leveraging AI and data-driven insights to ensure that brain injuries are detected, properly diagnosed, and treated effectively.With a track record of innovation, David has held executive leadership roles, including VP of IT and Platforms at Systems Oncology and VP at Anasazi Software (acquired by Cerner). He actively contributes to the AI and healthcare ecosystem as an Ambassador at Silicon Oasis and Arizona Chapter Lead for the Society of Physician Entrepreneurs (SoPE).A sought-after speaker and thought leader, David has delivered keynote presentations at Microsoft Ignite, NVidia GTC, and SBMT, sharing his insights on AI, healthcare, and the future of digital innovation.How to connect David : https://www.linkedin.com/in/davidschneideraz/How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
84. Embracing Regenesis: The Entrepreneurial Age's Opportunities and the Power of Personal Branding
39:18||Season 4, Ep. 84In this exciting episode, Torund Bryhn, and special guest, Jeremy Whaley get into the fascinating era of Regenesis. They discuss how AI is transforming our industries, lifting us into a new age where creativity and entrepreneurship thrive. With societal and economic cycles naturally evolving, now is the optimal time for individuals to plant the seeds of opportunity and redefine their personal brands. They explore the transition from the old corporate structures to a future where the individual reigns supreme, embracing authenticity over perfection. Join us as we explore how each person can become a public figure in this new world, building their own empire through diverse passive income sources and leveraging the power of social media and personal branding. Tune in to understand the shifts taking place and how you can leave your mark in this transformational time. Keep innovating and influencing—your journey to stepping up and standing out starts here.Key Moments: 05:40 The Ideal: Work for Institutions09:00 "Shift from Old to New Media"10:18 "Embracing Change: Giving Ourselves Grace"14:38 Kodak: Pioneering Photography Democracy19:22 Embrace Change, Jobs Evolving20:03 Rise of Gig Economy Post-202023:59 Diverse Business Ventures Model28:59 "Passive Income Momentum Explained"31:28 Employees as Corporate Public Figures36:01 Purpose and Authenticity in Business36:46 "Authenticity Over Perfection Today"About the guest : Jeremy Whaley founded Trade Maestro, a financial education platform that teaches individuals how to navigate the stock market with practical, results-driven strategies. With a strong background in trading and investing, Jeremy has helped thousands of students develop the skills needed to achieve financial success.He is also the host of Think Rich Radio, a podcast ranked in the top 5% globally on Listen Notes. Through his podcast, Jeremy breaks down complex financial concepts into actionable insights, covering topics like investing, wealth creation, and financial independence.Jeremy’s approach combines real-world experience with a straightforward teaching style, making financial education accessible to anyone looking to build a secure financial future.How to connect with Jeremy : Website: Trade Maestro https://trademaestro.com/YouTube: https://www.youtube.com/@TradeMaestroThink Rich Radio: https://thinkrichradio.com/How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
83. Discovering the Age of Regenesis: Unprecedented Time to Shape Future Generations with Jeremy Whaley
35:36||Season 4, Ep. 83In this episode, host Torund Bryhn is joined by guest Jeremy Whaley to get into the concept of the "Age of Regenesis." Jeremy, an expert in societal cycles, shares insights from his upcoming book, set to release in May, and a summit centered around this pivotal moment. Drawing inspiration from Neil Howe's book, "The Fourth Turning is Here," they explore how the current four-year window can shape the next eighty years. Jeremy explains the cycles of history and how we're entering a period of transformation and opportunity amidst societal revolutions. Together, they discuss the potential changes across institutions and industries, from the financial sector to healthcare, and emphasize the importance of embracing the uncertainty of this transformative age. Join us as we uncover the opportunities and challenges of navigating through this exciting era in history.Key Moments: 01:32 Reflecting on Timeless Opportunities06:30 Understanding Historical Patterns and Cycles08:23 Echoes of Past Crises Today11:03 Unlikely Alliances Against Big Government16:40 Revisiting the Bauhaus Movement20:01 "Generational Life Seasons Explained"23:01 Gen X: From Latchkey to Helicopter25:04 "Embrace Today's Golden Age"30:04 Shift to Smaller GovernanceAbout the guest : Jeremy Whaley founded Trade Maestro, a financial education platform that teaches individuals how to navigate the stock market with practical, results-driven strategies. With a strong background in trading and investing, Jeremy has helped thousands of students develop the skills needed to achieve financial success.He is also the host of Think Rich Radio, a podcast ranked in the top 5% globally on Listen Notes. Through his podcast, Jeremy breaks down complex financial concepts into actionable insights, covering topics like investing, wealth creation, and financial independence.Jeremy’s approach combines real-world experience with a straightforward teaching style, making financial education accessible to anyone looking to build a secure financial future.How to connect with Jeremy : Website: Trade Maestro https://trademaestro.com/YouTube: https://www.youtube.com/@TradeMaestroThink Rich Radio: https://thinkrichradio.com/How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
82. Unlearning to Relearn: Navigating AI and Public Figure Dynamics
23:29||Season 4, Ep. 82In this episode, host Torund Bryhn explores the transformative power of AI and its profound impact on our lives. Torund gets into how AI acts as our invisible workforce, simplifying tasks and empowering us to redefine our roles as public figures. Drawing insights from the book "The Fourth Turning" by Neil Howe and upcoming guest Jeremy Whaley, Torund examines how the next four years will shape the next eighty, marking a new era dubbed the "regenesis." She emphasizes the importance of unlearning traditional ways to embrace creativity and personal authenticity in today's rapidly evolving world. Join us as we navigate this Kodak Brownie moment of our time, where AI not only assists but uplifts us to become strategic leaders, shaping a future full of endless possibilities. Don't miss this riveting discussion on embracing change and charting your path as a public figure in an age of revolutionary transformation.Key Moments: 00:10 AI's Impact on Future Redefinition06:35 Unlearn, Relearn: Embrace Authentic Self07:59 Campaign-Style Marketing Success12:10 Blue Collar Roots, White Collar Rebranding17:30 "Creativity's Democratization Revolution"18:58 Gen Z: Redefining Authority and Voice22:33 "Regenesis Age: Redefining Our Future"About the host : Torund Bryhn is a pioneering figure in the realm of transformative leadership, celebrated for her innovative approach to business and personal development. As the host of the "Public Figure Podcast," Torund provides a platform for visionary leaders from diverse backgrounds, ranging from small businesses to global brands, who are actively reshaping the world in this era of change. Aside from her success as a podcaster, Torund is also the author of the insightful book Fame Revolution, further cementing her expertise on the subject of fame and public perception. Her entrepreneurial spirit shines through her role as the CEO of Diotima Strategies, a consulting firm she spearheaded to offer strategic advice on building personal and corporate brands.With a career spanning over four years in the podcasting field, Torund is now celebrating the fourth season of her show. She extends heartfelt gratitude to her veteran listeners, whose support has been vital from the beginning. Her journey continues to inspire and equip individuals aiming to leave a mark in their respective fields, always emphasizing the power and responsibility that come with public visibility.How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
81. Empowering Consumers in the Automotive World with AI and Expertise with Michael R. Petersen
42:18||Season 4, Ep. 81This episode introduces listeners to the exciting intersection of technology and the automotive industry. Host Torund Bryhn sits down with guest Michael R. Petersen, a technology expert who is making waves with his innovative company, Raise a Hood. Michael explains how Raise a Hood utilizes artificial intelligence to empower car owners by providing transparent pricing and repair information, challenging the traditional car repair ecosystem. Through this service, consumers can make informed decisions, avoiding overpayments and gaining confidence in their vehicle repairs. The conversation also addresses the impact of AI on customer experiences and highlights ongoing gender biases within the automotive sector. Listeners will gain insights into Petersen's vision for the future of transportation and the transformative role of technology in car services. Tune in to explore how AI is shaping a more equitable and efficient automotive landscape.Key Moments: 04:01 "Car Repair Advice: Before & After"07:33 U.S. Car Buying Frustrations12:03 Reframing Auto Sector Communication12:54 Promoting Gender Awareness in Tech19:11 Demystifying Consumer Decision-Making25:30 Blending Human Intelligence with AI29:09 AI's Language Identification Challenges31:22 Driverless Vehicles: Future Game Changer34:23 Automotive Market Diversification Trends36:59 EVs vs. ICEs: Tribal Divide41:17 Contributing Meaningfully to SocietyAbout the Guest : Michael R. Petersen is transforming the automotive repair industry by making repairs more transparent, ensuring fair wages for mechanics, and lowering costs for consumers.As the founder and CEO of Raise a Hood, he developed the groundbreaking Intelligence Repair System, which integrates expert mechanic knowledge with AI’s vast problem-solving capabilities. The newly launched GUS 1.5 is a dedicated AI engine for car repair, delivering instant diagnostics and unbiased second opinions. It can also seamlessly connect users with expert telemechanics for a trusted human conversation when needed. Together, these innovations make auto repair more transparent, efficient, and cost-effective.A recognized thought leader in AI and automotive technology, Michael frequently speaks on industry panels, leading podcasts, and major product launches, offering insights on AI-driven business transformation and the future of automotive service.Links: Linkedin : https://www.linkedin.com/in/michael-r-petersen/Facebook: https://www.facebook.com/raiseahood1Website: https://www.raiseahood.com/Instagram: https://www.instagram.com/raiseahood?igshid=NTc4MTIwNjQ2YQ%3D%3DHow to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
80. Exploring the Yin and Yang of Being a Public Figure in Today's World
38:36||Season 4, Ep. 80In this episode, listeners are invited to learn the intricacies of being a modern public figure. Host Torund Bryhn takes the audience through the evolving nature of fame, blending personal identity with public offering. With insights drawn from her interactions with visionary leaders and experiences in Hollywood and Washington, DC, Torund illustrates the balance between authenticity and intentionality in creating a public persona. She shares compelling anecdotes from her career, including stories of artists and politicians, highlighting the unpredictable journey of gaining and maintaining public visibility. This episode serves as an essential primer for entrepreneurs, aspiring leaders, and professionals in corporate settings, exploring strategic ways to leverage one's identity for lasting impact. It's a call to understand the importance of building a supportive brain trust in this new era of personal branding and influence mastery.Key Moments : 02:16 Balancing Personhood and Visibility05:42 Hollywood and DC: Lessons and Links08:46 Leveraging Hobbies for Business Success12:42 "Personal Branding as Product Differentiation"14:52 Strategic Personal Branding Insights24:07 "Chief of Staff: Boosting Productivity"28:36 High Heels, Authenticity, and Voice31:19 AI and Personal Branding Convergence36:13 Navigating Life's Friction with GuidanceAbout the host : Torund Bryhn is a pioneering figure in the realm of transformative leadership, celebrated for her innovative approach to business and personal development. As the host of the "Public Figure Podcast," Torund provides a platform for visionary leaders from diverse backgrounds, ranging from small businesses to global brands, who are actively reshaping the world in this era of change. Aside from her success as a podcaster, Torund is also the author of the insightful book Fame Revolution, further cementing her expertise on the subject of fame and public perception. Her entrepreneurial spirit shines through her role as the CEO of Diotima Strategies, a consulting firm she spearheaded to offer strategic advice on building personal and corporate brands.With a career spanning over four years in the podcasting field, Torund is now celebrating the fourth season of her show. She extends heartfelt gratitude to her veteran listeners, whose support has been vital from the beginning. Her journey continues to inspire and equip individuals aiming to leave a mark in their respective fields, always emphasizing the power and responsibility that come with public visibility.How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
79. #79 Redefining Success: From Fame to Influence with Jeremy Whaley
44:18||Ep. 79In this thought-provoking episode, host Torund Bryhn is joined by entrepreneur and founder of Trade Maestro, Jeremy Whaley, in an insightful discussion about the evolution of influence, fame, and public presence in the digital age. As Torund embarks on a rebranding journey from "Become Famous" to the "Public Figure Podcast," she and Jeremy explore the nuances of fame, the shifting landscape of authenticity versus perfection, and the continued impact of social media on personal and professional identity. Jeremy shares his perspective on fame's superficiality and the rising importance of influence as digital currency. Together, they get into the societal changes driven by transparency and the power dynamics of public figures in today's interconnected world. Whether you're an entrepreneur, a content creator, or someone navigating the public sphere, this episode offers valuable insights into redefining personal branding and embracing the authenticity required to thrive in the modern age. Tune in to discover how you can cultivate true influence and make a meaningful impact without succumbing to the trappings of fame.Key Moments: 01:32 Rebranding and New Beginnings06:56 Rethinking Fame vs. Influence08:53 Perseverance Against the Stream11:17 "The Leap to Fame"16:27 "AI's Role in Public Figures"18:08 Influence Techniques from Taylor Swift21:34 Influencers Surpass Traditional News Reach27:07 Collaborative Success in Online Content27:56 "People as Products: New Perspective"33:50 Exploring Fame and Credibility36:28 Fame: Attention as Currency39:26 Embracing Authentic Influence Over Fame41:24 Overthinking the "Uber" NameAbout the guest : Jeremy Whaley is the founder of Trade Maestro, a financial education platform that teaches individuals how to navigate the stock market with practical, results-driven strategies. With a strong background in trading and investing, Jeremy has helped thousands of students develop the skills needed to achieve financial success.He is also the host of Think Rich Radio, a podcast ranked in the top 5% globally on Listen Notes. Through his podcast, Jeremy breaks down complex financial concepts into actionable insights, covering topics like investing, wealth creation, and financial independence.Jeremy’s approach combines real-world experience with a straightforward teaching style, making financial education accessible to anyone looking to build a secure financial future.How to connect with Jeremy : Website: Trade Maestro https://trademaestro.com/YouTube: https://www.youtube.com/@TradeMaestroThink Rich Radio: https://thinkrichradio.com/How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI
78. #78 Evolving From Fame to Influence: Embracing the Public Figure Era
29:38||Ep. 78In this episode, host Torund Bryhn embarks on a transformative journey, reflecting on the evolution of fame and how societal changes have redefined our understanding of visibility and influence. Torund shares her personal revelations about the limitations of fame, highlighting the significance of credibility and the importance of becoming a respected public figure rather than just achieving notoriety.Torund gets deeply into her experience with her book, "The Fame Revolution," explaining why she felt something crucial was missing from her understanding of fame. She addresses the impact of technology and social media on our identities, emphasizing the shift from being taskmasters to leaders due to the proliferation of AI.Throughout the episode, Torund explores the multi-dimensional aspects of our lives, the importance of strategic visibility, and the emerging necessity for individuals to view themselves as public figures. She provides valuable insights into the responsibilities and etiquettes of managing one's online and offline personas in the modern digital age.Join Torund as she redefines the concepts of modern-day fame, public figures, and leadership in a rapidly evolving world. This episode allows listeners to dive into the complexities of societal change and navigate this revolution together.Key Moments: 04:07 Fame vs. Influence and Credibility10:00 Public Visibility and Privacy Loss12:51 "Embracing Leadership in AI Era"15:34 AI's Role in Business Teams20:05 Multidimensional Online and Offline Identity22:58 Balancing Personal and Professional IdentityAbout Torund Bryhn : Torund Bryhn is the dynamic and knowledgeable host of the acclaimed "Become Famous" podcast, where she gets into the strategies and realities of achieving fame in various industries. As a female leader in media, she not only guides discussions on how to become recognized but also navigates through the complexities of cancel culture and maintaining authenticity in the public eye.Aside from her success as a podcaster, Torund is also the author of the insightful book Fame Revolution, further cementing her expertise on the subject of fame and public perception. Her entrepreneurial spirit shines through her role as the CEO of Diotima Strategies, a consulting firm she spearheaded to offer strategic advice on building personal and corporate brands.With a career spanning over four years in the podcasting field, Torund is now celebrating the fourth season of her show. She extends heartfelt gratitude to her veteran listeners, whose support has been vital from the beginning. Her journey continues to inspire and equip individuals aiming to leave a mark in their respective fields, always emphasizing the power and responsibility that comes with public visibility.How to connect Torund : Facebook: https://www.facebook.com/torundb/LinkedIn: https://www.linkedin.com/in/torundb/Website: https://torundbryhn.com/Link to buy her book: https://amzn.to/3UmTJzI