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Moving Beyond Your Tribe with Torund Bryhn

Have you ever been surprised when your friends,boss or family do not understand you?“Never assume the obvious” states the late New York Times columnist William Safire.Never assume they understand you, because the obvious
Latest Episode10/22/2020

Stories From Sioux Falls: Megan Assman - Developing a Healthy Mindset Around Physical Fitness

Ep. 23
Joining me on the show today is my very own personal trainer, Megan Assman! During isolation, I’ve had the opportunity to attend a few of her classes virtually and since visiting Sioux Falls have finally had the chance to meet her in person. We discuss her unique journey within the health and fitness industry, coming from an extensive background in politics, and what she hopes to achieve at her company, ‘Mega Strong.’It’s so important, particularly now, to focus on our physical and mental wellbeing, and having the right mindset going in is crucial in achieving the results we desire. Megan shares how her tough coaching style has played a role in helping her clients build on this mentality, why she has worked so hard to foster a sense of community in her sessions, as well as her insights into clean eating and nutrition.To learn more, tune in to Episode 23 of Moving Beyond Your Tribe!Some Questions I Ask:What do your online workouts entail? (2:37)How did your business get started? (11:18)How was the name ‘Mega Strong’ born? (19:44)What has your Mom’s progression throughout her fitness journey looked like? (23:11)How does it make you feel knowing you’ve made such an impact on your family? (29:59)What is it about ‘Mega Strong’ that you think attracts people to the business? (32:03)What’s next for you? (39:56)What are the three key elements that have led to your success? (42:01)In This Episode You Will Learn:Why it’s so important for Megan to start her workouts with motivational quotes (4:10)Megan’s mission statement for her classes (8:03)How Megan has cultivated such a strong community within the fitness sector (10:05)Why Megan chose to leave her previous job working for a non-profit (17:15)How running ‘Mega Strong’ full time gave Megan more time with her Daughter (18:10)Megan’s perspective on nutrition and ‘clean eating’ (21:20)How Megan approaches each of her workouts & Why she’s so proud of the clients she’s worked with (26:19)The human aspect to Megan’s coaching style & Why moderation is so important in relation to unhealthy foods (35:48)How Megan’s work has made her a more confident and empathetic individual (45:01)Let’s Connect!LinkedInTwitterInstagramConnect With Megan Assman:InstagramFacebook Page - ‘Mega Strong Fitness’Resources:Book: ‘Can’t Hurt Me: Master Your Mind and Defy the Odds’ Author, David Goggins
10/22/2020

Stories From Sioux Falls: Megan Assman - Developing a Healthy Mindset Around Physical Fitness

Ep. 23
Joining me on the show today is my very own personal trainer, Megan Assman! During isolation, I’ve had the opportunity to attend a few of her classes virtually and since visiting Sioux Falls have finally had the chance to meet her in person. We discuss her unique journey within the health and fitness industry, coming from an extensive background in politics, and what she hopes to achieve at her company, ‘Mega Strong.’It’s so important, particularly now, to focus on our physical and mental wellbeing, and having the right mindset going in is crucial in achieving the results we desire. Megan shares how her tough coaching style has played a role in helping her clients build on this mentality, why she has worked so hard to foster a sense of community in her sessions, as well as her insights into clean eating and nutrition.To learn more, tune in to Episode 23 of Moving Beyond Your Tribe!Some Questions I Ask:What do your online workouts entail? (2:37)How did your business get started? (11:18)How was the name ‘Mega Strong’ born? (19:44)What has your Mom’s progression throughout her fitness journey looked like? (23:11)How does it make you feel knowing you’ve made such an impact on your family? (29:59)What is it about ‘Mega Strong’ that you think attracts people to the business? (32:03)What’s next for you? (39:56)What are the three key elements that have led to your success? (42:01)In This Episode You Will Learn:Why it’s so important for Megan to start her workouts with motivational quotes (4:10)Megan’s mission statement for her classes (8:03)How Megan has cultivated such a strong community within the fitness sector (10:05)Why Megan chose to leave her previous job working for a non-profit (17:15)How running ‘Mega Strong’ full time gave Megan more time with her Daughter (18:10)Megan’s perspective on nutrition and ‘clean eating’ (21:20)How Megan approaches each of her workouts & Why she’s so proud of the clients she’s worked with (26:19)The human aspect to Megan’s coaching style & Why moderation is so important in relation to unhealthy foods (35:48)How Megan’s work has made her a more confident and empathetic individual (45:01)Let’s Connect!LinkedInTwitterInstagramConnect With Megan Assman:InstagramFacebook Page - ‘Mega Strong Fitness’Resources:Book: ‘Can’t Hurt Me: Master Your Mind and Defy the Odds’ Author, David Goggins
10/8/2020

22. Stories From Sioux Falls - Jim Clark: A Space for the Dreamers

Ep. 22
The city of Sioux Falls has taught me so much during my time here. Joining me today to share the impact of his work as a sculptor and Founder of the ‘Sculpture Walk’, is Jim Clark! Jim spent his early years working as a banker in Sioux Falls and eventually moved into art and sculpting as a creative and whimsical outlet, bringing joy to so many living in the community.What was most important to Jim when sharing his creations, was the necessity he had to lift the mood of those within Sioux Falls. He believed the area was too beautiful to deprive it of public art and managed to band the town together, spearheading the campaign to elevate the already existing beauty that the town possessed.If you’re interested to hear more about Jim’s personal backstory, as well as his commitment to the installation, the ‘Sculpture Walk’, then tune in to Episode 22 of Moving Beyond Your Tribe!Some Questions I Ask:How did you get into the world of art and sculpting? (1:51)What did you do with your very first set of sculptures? (5:44)Do you feel that your art has helped the city of Sioux Falls? (20:45)What would you say is the ingredient for the success you’ve had? (28:16)How do you recruit the artists you bring on board? (34:10)Looking back, what have you learned about the sculpting process? (36:39)What’s next for you? (46:32)In This Episode You Will Learn:How the vision for the ‘Sculpture Walk’ was born (8:40)The initial audience reception during the ‘Sculpture Walk’ & How the program grew to be what it is today (13:25)My appreciation for the ‘Sculpture Walk’ as a visitor of Sioux Falls & How Jim has done a service to this city (24:40)What the most effective things to communicate to an artist are (35:22)Why Jim has incorporated a tribute to dreamers in his sculptures (38:03)Jim’s closing words on what he’s learned throughout the years in Sioux Falls (48:51)Let’s Connect!LinkedInTwitterInstagramConnect With Jim Clark:LinkedInSculpture Walk WebsiteResources:Website - ‘Sculpture Walk’Sculpture - ‘Sum Pig’
10/1/2020

21. Stories from Sioux Falls - Laurel Lather: The Magic of ‘The Market’

Ep. 21
Carrying on from last week’s theme, I’m sitting down with another one of Sioux Falls’ most beloved and creative individuals, Laurel Lather! Laurel is the Owner and Managing Partner of ‘The Market’, a restaurant that for many years has brought joy and a sense of wonder to the community through new and exciting meals that challenged the taste buds of all who came to visit.It’s with a heavy heart that I say ‘The Market’ is sadly coming to a close after over twenty years in operation. I wanted to take this as an opportunity to hear Laurel’s reflection on how the restaurant has impacted the lives of so many, both members of staff and patrons of the establishment.We discuss what the final farewell has meant for Laurel and everyone who's been touched by the experiences they’ve had at her restaurant, why creating a familial vibe was so integral to the business' success, and why diversity within the food presented was such a key aspect to ‘The Market’s’ charm.Join us on Episode 21 of Moving Beyond Your Tribe to hear more!Some Questions I Ask:How did ‘The Market’ get started? (1:56)How did you cultivate such a strong community feel at your restaurant? (7:10)What was it that made your business so successful and magical for your patrons? (8:52)What was the one meal you made at ‘The Market’ that surprised you the most? (14:28)Were there any staple meals you served in addition to the new and exciting ones? (16:03)Do you have any formal education in the culinary field? (17:07)What was going through your mind during the restaurant's farewell ceremony? (33:47)In This Episode You Will Learn:Some background on the Sioux Falls location of ‘The Market’ (4:20)The diversity behind ‘The Market’s’ wine and seafood selection (11:12)How the community responded to Laurel’s restaurant in its inaugural years (19:00)The familial connection Laurel had with her staff & Why she prefers to hire individuals with less formal experience (21:41)How Laurel utilized Facebook marketing (25:05)Laurel’s reflection on how her restaurant impacted the lives of customers (31:27)Let’s Connect!LinkedInTwitterInstagramConnect With Laurel Lather:LinkedInFacebookResources:Website - ‘Faire’
9/24/2020

20. Stories from Sioux Falls: Kibbi McCormick - Building a Sense of Community Through Hospitality

Ep. 20
Sitting down with me today in the cozy Sioux Falls coffeehouse, ‘Josiah’s’, is business owner and hospitality extraordinaire, Kibbi McCormick! In this episode, Kibbi shares her journey to building what is now an established cafe and restaurant with a heavy emphasis on family orientation, as well as how ‘Josiah’s’ recurring enthusiasm has managed to repeatedly bring customers back over the years.We discuss how Kibbi has approached her business from a marketing standpoint and capitalized on social networks such as Facebook, to create a sense of kinship with her customers, and how the brand has grown as a whole. We also chat about the recent effects of the Coronavirus and how both herself and other business owners in the area have responded to the restrictions of the pandemic.To hear more, tune in to Episode 20 of Moving Beyond Your Tribe!Some Questions I Ask:How did you get into the restaurant business? (3:40)How have you designed the ‘Josiah's’ brand? (4:36)How have you created a consistent enthusiasm that has brought customers back to your business over the years? (7:25)What are the values of ‘Josiah’s?’ (10:19)Has the pandemic changed anything for your cafe? (15:39)What advice would you give to someone wanting to run their own coffeehouse? (18:51)Do you use any life hacks that you can share with my listeners? (21:44)In This Episode You Will Learn:Some background on ‘Josiah’s’ & Its emphasis on creating a ‘community’ feel (1:08)Why Josiah Philips was such a huge inspiration for Kibbi’s cafe (5:52)Why playing an active part in the community is so important for Kibbi (9:00)‘Josiah’s’ marketing strategies & How they have utilized Facebook (12:08)How surrounding businesses have responded to Covid-19 (17:00)The journey behind the food at ‘Josiah’s’ (18:11)Let’s Connect!LinkedInTwitterInstagramConnect With Kibbi McCormick:‘Josiah’s Coffeehouse’ - Facebook‘Josiah’s Coffeehouse’ - Instagram‘Josiah’s Coffeehouse’ - Website
9/17/2020

19. Expert Corner: Dennis Larsen - Quantifying Brand Reputation & Using Intangible Assets to Create Change

Ep. 19
How much does a brand’s reputation inform our decision making? According to my guest today, quite a lot!Dennis Larsen is an expert on Reputation Management, with a strong focus on genuine and meaningful outcomes in business. Using the skills he’s honed while studying communications and economics, as well as practical experience with esteemed leaders in business, he’s been able to provide solution-oriented advice and strategic brand implementations through his consulting work.In this episode, Dennis and I discuss how reputation plays an integral role in both stakeholders’ and consumers’ opinions, the impact of ‘cancel culture’ in a broader business sense, and why organizations with high visibility and public perception have a responsibility to incite change within their industries.If all of this has piqued your interest and you’re keen to learn more, then tune in to Episode 19 of Moving Beyond Your Tribe!Some Questions I Ask:How did you make the move from economics and communications to now, brand reputation? (1:27)How do you measure a brand's profitability through something as intangible as reputation? (2:57)How have financial firms accounted for and quantified reputation? (5:33)What is the most immediate resolution that you’ve seen people use in order to change their reputation? (9:11)What changes have you seen in terms of communications and structural operations within a company? (10:43)What is your take on ‘cancel culture’ & Have you had experience with clients who have been on the receiving end of it? (14:43)Are you seeing leaders in business take a greater stance when it comes to political and social issues as a result of ‘cancel culture’? (16:16)Is the biggest risk you can take within your company one that surrounds internal culture and communications? (28:53)What is a life hack you have used that you can share with my listeners? (35:29)In This Episode You Will Learn:The connection that every brand has to reputation (3:15)Dennis’s insights on separating reputation from good will (4:33)How public perception of a company informs the decisions stakeholders will make (6:30)Why quantifiable and qualifiable reputation is equally as important (8:01)The responsibility that highly visible organizations have to create change within their industry (12:31)What the concept of ‘culture washing’ refers to (18:42)Dennis’ explanation of ‘culture mosaics’ (21:13)How reconciling brand mission and vision strengthens its overall culture (22:38)Some examples of how taking risks have paid off in business (27:34)How Covid-19 will affect reputation management from Dennis’s perspective (32:15)Dennis’s quick tips for small businesses (36:57)Connect With Torund Bryhn:LinkedInTwitterInstagramConnect With Dennis Larsen:LinkedIn‘Reputation-Inc’ - WebsiteResources:Book: ‘Shoe Dog’ Author, Phil KnightWebsite: ‘The Noun Project’Website: ‘Slide Model’
9/3/2020

18. Expert Corner: Livi McKay - The Fight for Fair Cannabis Laws

Ep. 18
The conversation around marijuana and its use within medical contexts has been ongoing for so many years now, but are we any closer to finding a middle ground?For many states across the US, the legalisation of medicinal and recreational cannabis has been the norm for some time, but for others it’s an ever evolving and complex issue that has landed many in some awful situations. An increasing number of unjust incarcerations have taken place as a result of racial profiling and outdated prohibition laws, making the fight for fairer practices on a Federal scale all the more important.In today’s episode I’m joined by Livi McKay, Co-founder at ‘Natural Alternatives Now’ and passionate Cannabis Activist! Through her own experiences with chronic seizures, Livi had to reframe the way she thought about medicinal marijuana and unlearn many of her own misconceptions surrounding the substance. We’ll be discussing how the use of medical marijuana helped her personally, the historical contexts to some of the drug’s negative connotations, and how others have responded to Livi’s story.To hear more, tune in to Episode 18 of Moving Beyond Your Tribe!Some Questions I Ask:Why is the legalisation of free medical cannabis so important to you? (3:07)What did alternative medicine teach you about broaching the subject with others? (7:20)What has telling others about your medicinal use of cannabis taught you about communication? (9:51)Could you reflect on how the vernacular surrounding marijuana has evolved? (13:12)Do you think the medical marijuana industry has been successful in reframing the message surrounding the substance? (15:07)What are you and your team doing to help Sean and Eboni and similar unjust cannabis cases? (20:53)What is it that makes so many people want to get behind this movement? (25:35)What have you learned about yourself throughout all of this? (29:53)In This Episode You Will Learn:Some background on Livi McKay & The field of Cannabis Research during Covid-19 (0:51)What a ‘Grand Mal Seizure’ is (6:50)What Southerners’ attitudes are towards opioids and medicinal substances (9:19)The etymology of marijuana & Its historic connection to prohibition (11:15)Why ‘cannabis’ is more accurate to medicinal terminology (16:02)The story of Sean and Eboni Warsley & Why fair Federal Cannabis laws are so important (18:00)Why the issue surrounding the legalisation of medical marijuana is such a unifier for every community (23:33)Livi’s perspective on the progress of Sean and Eboni’s case (27:54)What my listeners can do to help Livi’s cause (32:12)Connect With Torund Bryhn:LinkedInTwitterInstagramConnect With Livi McKay:‘Try Peace Coalition’ - Website‘Try Peace Coalition’ - Fundraiser‘Natural Alternatives Now’ - WebsiteEmail: info@nan.institute
8/27/2020

17. Expert Corner: Anne Steenstrup-Duch - Building Bridges Through Layered Communication

Ep. 17
Communication is one of the most crucial elements of the world we live in today. In order to amplify our message in a clear, concise, and well thought out manner, it’s always beneficial to have a group of intelligent individuals driving the meaning home and creating lasting impact in the minds of the public.My guest today is one who has carved out a career to defy and break through the barriers that are so often keeping the community from receiving much-needed information on topics within the scientific field. Anne Steenstrup-Duch works as a Communications Director at one of the largest independent research companies across all of Europe, ‘Sintef', and is also an active contributor to further developing research for clean energy that is built to be environmentally conscious and sustainable.In this episode, we discuss some of the work Anne has undertaken on the fake snow campaign throughout Norway, what inspired her to become a better communicator with the likes of prominent politicians, researchers and scientists, and what she has learned through the process of regularly maintaining and contributing to the ‘Sintef' blog.To learn more, tune in to Episode 17 of Moving Beyond Your Tribe!Some Questions I Ask:Could you talk a bit about your background within science and how you obtained a communications role? (2:10)What did you learn from the work you did on the fake snow campaign? (9:37)How do you tackle the process of inciting change, particularly as so many people out there are too stubborn to listen to a scientific perspective? (10:45)How do you create content that creates a bridge between dense scientific information and the public’s comprehension of it? (20:52)How would you define ‘Science Communication’? (24:20)What are your thoughts on Covid-19 and how it has affected the layers of communication within your industry? (32:18)How do you create credibility within your company and separate yourself from the false information that so many people are believing surrounding the Coronavirus? (34:53)What advice would you give to someone wanting to reach out to the scientific community and branch outside of their own tribe? (36:20)Do you have any ‘life hacks’ that you can share with my listeners? (37:37)In This Episode You Will Learn:How climate change and emotion impacted the development of the fake snow campaign at ‘Sintef’ (4:01)The layers that are present within science communication roles & Why Anne places emphasis on transparency within her work (6:46)Anne’s insights into how her marketing is adapted to suit the target markets her company is trying to get through to (11:38)Why Anne values quality readers when it comes to blogging (13:18)What inspired the creation of the ‘Sintef’ blog (15:00)How Anne helps the public accept and understand science (25:02)Anne’s explanation of ‘OSHA’ wind research & How she brought prominent politicians and researchers together to increase its visibility (26:07)How Covid-19 has increased scientists’ ability to cooperate across borders (33:57)Connect With Torund Bryhn:LinkedInTwitterInstagramConnect With Anne Steenstrup-Duch:LinkedInTwitter‘Sintef’ - Website‘Sintef' - Blog‘Sintef Energy’Resources:Article: ‘How To Write A Science Blog’ Author, Anne Steenstrup-DuchArticle: ‘Don’t Burn Your Christmas Tree In The Fireplace!’ Author, Morten SeljeskogArticle: ‘What Are Phase Change Materials?’ Author, Alexis Savault