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Moving Beyond Your Tribe with Torund Bryhn

Have you ever been surprised when your friends,boss or family do not understand you?“Never assume the obvious” states the late New York Times columnist William Safire.Never assume they understand you, because the obvious
Latest Episode4/13/2021

36. Green Hornets on The Moon. The Incredible Story of George M. Low

Ep. 36
This episode is the second part of the three episodes series about communication and marketing on NASA and the space programs. I had a fantastic conversation with Richard Jurek about George Low, the man who wrote the report on President Kennedy's desk when the administrator was looking for a big project after the Bay of Pigs to turn things around.Richard, a marketing and public relations executive, is an author and space historian. He is the co-author of the critically acclaimed "Marketing the Moon: The Selling of the Apollo Lunar Program" (MIT Press, 2014) with David Meerman Scott, and a frequent article contributor to the Smithsonian's Air & Space magazine and website. He is a sought-after commentator and speaker on NASA history, especially concerning its historic public affairs efforts and pioneering brand journalism. He has appeared internationally in media outlets such as Forbes, Slate, NBC News, CBS News, Canadian Public Radio, Australian Public Radio, National Public Radio’s Market Place, BackStory with the History Guys, and The Joy Cardin Show. In addition to being a regular guest on the Science Channel’s NASA: Unexplained Files, he is also a consulting producer on the PBS/American Experience mini-series Chasing The Moon (July, 2019) by award-winning filmmaker Robert Stone. Jurek’s latest space history book is The Ultimate Engineer: The Remarkable Life of NASA’s Visionary Leader George M. Low (University of Nebraska Press, 2019).During this amazing conversation, Richard describes NASA's engineer's fantastic job, responsible for helping the US spaceflight advance and creating a system to ensure safety and excellence during the entire program. He also talked about Low's understanding of branding and how brilliantly he cut through the noise and made his voice being heard in a place where everyone was talking at the same time.Some Questions I Ask:Can you tell us a little bit about George and his life as a refugee during World War II? (2:15)How did he come up with writing this document that inspired John F Kennedy to say "We're going to the Moon within 10 years"? (8:23)If you look at the way he engaged the politicians, what have you learned from that? (35:46)From the time he wrote the report to Kennedy, he's been in every central decision point in the NASA program, right?What did George Low mean by saying, "Avoid the smartest person in the room fallacy"? (50:46)In This Episode, You Will Learn:The Silicon Valley people of the '50s (7:41)The best writers listen before they speak and think before they write (16:21)Visiting contractors at night, uninvited, and making them accountable (22:32)The door that couldn't be opened and its lessons. Don't forget the user, don't forget your audience (48:35)Never delegate your decision-making process (53:47)Resources:Book: Richard Jurek - The Ultimate Engineer: The Remarkable Life of NASA's Visionary Leader George M. Low (Outward Odyssey: A People's History of Spaceflight)Connect with Richard:LinkedInLet's Connect!LinkedInTwitterInstagram
4/13/2021

36. Green Hornets on The Moon. The Incredible Story of George M. Low

Ep. 36
This episode is the second part of the three episodes series about communication and marketing on NASA and the space programs. I had a fantastic conversation with Richard Jurek about George Low, the man who wrote the report on President Kennedy's desk when the administrator was looking for a big project after the Bay of Pigs to turn things around.Richard, a marketing and public relations executive, is an author and space historian. He is the co-author of the critically acclaimed "Marketing the Moon: The Selling of the Apollo Lunar Program" (MIT Press, 2014) with David Meerman Scott, and a frequent article contributor to the Smithsonian's Air & Space magazine and website. He is a sought-after commentator and speaker on NASA history, especially concerning its historic public affairs efforts and pioneering brand journalism. He has appeared internationally in media outlets such as Forbes, Slate, NBC News, CBS News, Canadian Public Radio, Australian Public Radio, National Public Radio’s Market Place, BackStory with the History Guys, and The Joy Cardin Show. In addition to being a regular guest on the Science Channel’s NASA: Unexplained Files, he is also a consulting producer on the PBS/American Experience mini-series Chasing The Moon (July, 2019) by award-winning filmmaker Robert Stone. Jurek’s latest space history book is The Ultimate Engineer: The Remarkable Life of NASA’s Visionary Leader George M. Low (University of Nebraska Press, 2019).During this amazing conversation, Richard describes NASA's engineer's fantastic job, responsible for helping the US spaceflight advance and creating a system to ensure safety and excellence during the entire program. He also talked about Low's understanding of branding and how brilliantly he cut through the noise and made his voice being heard in a place where everyone was talking at the same time.Some Questions I Ask:Can you tell us a little bit about George and his life as a refugee during World War II? (2:15)How did he come up with writing this document that inspired John F Kennedy to say "We're going to the Moon within 10 years"? (8:23)If you look at the way he engaged the politicians, what have you learned from that? (35:46)From the time he wrote the report to Kennedy, he's been in every central decision point in the NASA program, right?What did George Low mean by saying, "Avoid the smartest person in the room fallacy"? (50:46)In This Episode, You Will Learn:The Silicon Valley people of the '50s (7:41)The best writers listen before they speak and think before they write (16:21)Visiting contractors at night, uninvited, and making them accountable (22:32)The door that couldn't be opened and its lessons. Don't forget the user, don't forget your audience (48:35)Never delegate your decision-making process (53:47)Resources:Book: Richard Jurek - The Ultimate Engineer: The Remarkable Life of NASA's Visionary Leader George M. Low (Outward Odyssey: A People's History of Spaceflight)Connect with Richard:LinkedInLet's Connect!LinkedInTwitterInstagram
3/16/2021

35. A Few Lines On A Screen, A Giant Leap for Literature

Ep. 35
Someone said that there are only four types of stories: the doomed city under attack, the traveling of the lost soul, the big adventure searching for a treasure, and the sacrifice of a god-like creature. Therefore, every story ever told is a different version of one of the mentioned above. If we accept this as a truth, what makes a story great is not the characters' adventures but the way they're narrated.That means even one of the most known stories in the modern world can captivate and steal the reader's attention.Today, I chat with David Meerman Scott, marketing strategist, entrepreneur, investor, marketing and growth speaker, bestselling author of 12 books, including "Fanocracy," "The New Rules of Marketing & PR," and "Marketing the Moon." We had a fantastic conversation about the incredible work Public Affairs did marketing the several space programs that led American astronauts to the moon.In this episode, we talked about David's book Marketing the Moon. He kindly explained the central role NASA's Public Affairs office played in convincing the American people to finance the space projects. David also mentioned his experience meeting the astronauts that walked the moon surface, how he felt meeting his childhood heroes, and why they happily agreed on being interviewed by him for this book. He described the tactic used by the Public Affairs office to market the space programs, why they were so successful, and the differences between the American and Russian openness to information access.Tune in and listen to Episode 35 of Moving Beyond Your Tribe and learn about the fascinating story behind the Apollo program.Some Questions I Ask:How was it to meet the astronauts? Did it fulfill your childhood dream of seeing them and getting their insights? (3:31)Could you tell us a little bit about the people who were setting up the moon's branding and kind of setting the stage for it? (8:48)What do you think about Disney and all the other components that made the space program interesting before the first launch? (12:32)What do you think about the storytelling around the branding? What were some of the things that you really thought they did effectively? (14:30)What aspect of the marketing was most effective? (25:44)From your perspective, what do you think we could draw from Marketing The Moon that we could take with us today? (29:29)In This Episode, You Will Learn:The spark that generated the writing of Marketing The Moon (2:53)A question asked thousands of times (4:27)Convincing the people to finance a space program (10:09)Astronauts are heroes (14:55)Pushing for live TV on the moon (19:11)Kennedy's smart move with Life Magazine (21:40)What organizations can learn from the Apollo program (30:32)Resources:Book: David Meerman Scott - Marketing the Moon: The Selling of the Apollo Lunar ProgramDavid Meerman Scott websiteConnect with David:LinkedInInstagramFacebookTwitterLet's Connect!LinkedInTwitterInstagram
3/4/2021

34. When Swimming Upstream Is The Only Option

Ep. 34
Each of us is good at something; the hard part, perhaps, is finding out what we are good at. But once we have that figured out, we need to be brave and walk towards the tiny light at the end of the tunnel. Our faith and courage will give us the strength to put the backpack on and slog into the tunnel, and we will see the light become brighter, and we will eventually emerge on the other side, victorious.We must have an open mindset, never say no to new challenges, and, like in today's story, be willing to move beyond our tribes to expand our views.Joining me today is Patti Pao - Founder and CEO at Restorsea LLC. She has a BS in Business Administration and Management from the University of California, in Berkeley, and a Master of Business Administration from the Harvard Business School. She has vast experience in Brand Management and sales. Patti worked as Sr. Manager in Avon, Vice President Brand Manager in David's Bridal, and CEO of The Pao Principle LLC. With Restorsea, she created the first efficacious, clinically-tested, naturally-derived anti-aging skincare line, thanks to her curiosity and talent.In this episode, we talked about when and how she decided she wasn't a good marketer, despite being a very successful one. She shared the incredible story of how a visit to a salmon hatchery in Norway ended up creating her successful skincare line. We spoke about what she learned from luxury goods and the "keep threading the needle" attitude. We also talked about how COVID affected her business and how the pandemic helped her discover she is a wartime leader.Tune in and listen to Episode 34 of Moving Beyond Your Tribe and hear Patti's fantastic story about how moving beyond her tribe changed her life completely.Some Questions I Ask:What took you to Norway? (2:06)Sometimes we assume that you can take the same marketing formula somewhere else. Is that what you were seeing differently? (9:40)You decided to change your route to market, and then your investors asked "What are you doing?" How did you resolve it? (13:09)Tell us a little bit about your products. (17:57)Do people at all order the retail product? Or is it mostly the dermatology project now? (25:19)What do you think is next for Restorsea? (31:17)In This Episode, You Will Learn:Patti's first steps into discovering what she is good at (4:19)Pros and Cons of having celebrities advertising our products (11:34)A huge lesson learned about doctors and sales (14:11)Finding an enzyme in Norway - the start of everything (20:21)You can either sit and cry or look for a solution during a crisis (25:44)Patti's life hack (35:54)Resources:Restorsea websiteRestorsea InstagramRestorsea FacebookConnect with Patti:LinkedInInstagramClubhouse: @pattipaoLet's Connect!LinkedInTwitterInstagram
2/18/2021

33. The Art of Building Bridges Made of Words

Ep. 33
When we think about what society needs to thrive and evolve, we all agree on having a financially balanced, just, affordable, healthy, environmentally conscious, sustainable, and prosperous society. Yet, we live in a bipolar, fractured model, impossible to reconcile. Perhaps the words used to describe the facts force us to pick a side of the discussion. We might have to pay attention to who is speaking and their interests before choosing a side to defend.Today, joining me is Jared J. Brown, a government affairs consultant and former U.S. Senate aid at Senator Hatch's office. He played a primary role in the 2005 Tax Incentives Act, which promoted advanced vehicle technologies, alternative fuels for vehicles, and alt-fuel filling stations in the United States. Jared also led the 2007 tax credit for plugin and plugin/hybrid vehicles, focused on diversify transportations fuels, making them cheaper and cleaner. He also promoted laws to enhance geothermal and renewable power generation and carbon sequestration technologies.In this episode, we talk about the power of language and how it can either divide or help us reach our goals. We also talk about how political groups have been using language to separate American people, despite having the same goals. Jared also explains how he cut through divisive language and brought together opposing parties to enact transformative laws with massive environmental and economic impacts on the American people.Tune in and listen to Episode 33 of Moving Beyond Your Tribe to have a first-hand experience of the Senate dynamics and the law-making process.Some Questions I Ask:Tell us a little bit about yourself and how you got to Senator Hatch's office (1:56)In policy, every political group has been using language to divide the American people, right? (10:10)How do you go beyond language? Because sometimes, people say something that doesn't resonate with what they want (14:44)So you would say the difference between the parties from your interpretation is that mandates are more a tactic that the democrats would use versus republicans using more of an incentive? (20:19)How did you then convince people that were not on your side to come together? (33:21)What did you learn from this process? (43:50)In This Episode, You Will Learn:Jared's realization about gatekeepers and policy (6:06)Language creates good and bad guys (9:59)The making of the 2005 Tax Incentive Act (15:09)Different ways of being a policymaker (19:06)The AADD principle (25:51)Focusing on the coincidences rather than the differences to achieve goals (45:37)Resources:The Council for A New Economy websiteConnect with Jared:LinkedInFacebookLet's Connect!LinkedInTwitterInstagram
2/11/2021

32. The Warrior That Became Invincible After Surrendering To Love

Ep. 32
The Warrior That Became Invincible After Surrendering To LoveWe live in a society that is all about victory and success; there is no space for failure, needless to say, for surrender. We put ourselves in extreme situations seeking validation from external means, which could be a dangerous path to walk. CEOs and leaders have a hard time surrendering and expressing their weaknesses, which is essential for authentic power.Joining me today is Maura Barclay; she is an intuitive leadership consultant and Neuro Facilitation Practitioner. She presented her coaching programs based on intuitive empowerment for more than two decades for federal agencies, Fortune 500 companies, and the US military. She is the author of the inspiring book, Unbreakable Women, where she talks about compassionate self-defense and empowerment and explores the sour subject of violence against women with kindness and empathy.In this episode, we talk about the endless trip for external validation, male policing, creating a safe psychological space where leaders can express their weaknesses, letting love lead us, being humbled by life, and much more. Tune in and listen to Episode 32 of Moving Beyond Your Tribe, and know the wholesome story of Maura, perhaps the closer someone can get to be a real superhero.Some Questions I Ask:Could you give us a little intro on what it is to be a soulful leader? (1:50)When working with CEOs, what is the most significant barrier that they have to break through? (3:44)When you say feeding the workers, it's more being provided the company's mission and the values, right? (5:39)How do you feed the CEOs to be what they're supposed to be like? (8:07)Who is the woman behind the soulful leader? (11:54)When you work with male CEOs, is there openness for help from a woman? (22:35)How do you help CEOs to open up so that they can be better leaders? (24:39)In This Episode, You Will Learn:An ounce of CEO language is worth a pound of HR (4:06)Conflicts with managers are the main reason why people leaves companies (6:25)How our beliefs mine our behavior (8:56)The devastating effects of male policing on male CEOs (10:25)Maura's journey for validation (12:20)The difference we can make when we are connected with our soul (24:50)Our body is always present; it is our mind that is in the Bahamas (35:25)Resources:Book: Maura Barclay - Unbreakable womanSoulfuleader.comSoulfuleader Facebook Private GroupConnect with Maura:LinkedInFacebookInstagramTwitterLet's Connect!LinkedInTwitterInstagram
2/4/2021

31. Leveraging Authenticity as The Best Tool To Cut Through The Noise

Ep. 31
Growth marketing is a dynamic environment that changes frequently; those who work in this area know that they need to be in constant movement, trying and experiencing new techniques all the time.My guest for today's episode, Casey Hill, is permanently testing new platforms to leverage his company engagement with prospective clients. He is a marketer and entrepreneur, currently running Bonjoro's growth department - an innovative startup that connects people through personalized videos.Casey's passions are writing and creating new communication channels between business and consumers, where any interaction is reduced to a natural, organic, and authentic conversation between two human beings. Tune in and listen to Episode 31 of Moving Beyond Your Tribe, to learn about the importance of authenticity in communication and how it makes everything easier.Some Questions I Ask:Why don't you tell us a little bit about yourself? (1:41)What insights would you like to share that you think would be valuable to our listeners? (4:49)Isn't that really what life is about right now, authenticity and personalized communications? (19:28)What does it mean to be authentic, and how would you measure that? (23:24)What has changed on LinkedIn that it looks less formal nowadays? (28:24)Many people have a hard time with this component of being authentic; how do you deal with that? (32:02)In This Episode, You Will Learn:The skim test, what is it, and how it works (6:12)How Facebook ads changed (7:30)Cutting through information overload and communicating in the middle of the noise (9:28)Successful communication is about familiarity (15:10)Understanding the context to communicate successfully (19:50)The best way to produce a less rigid, natural video (24:51)Personal experiences vs. Personal advice (29:00)Resources:Casey's course on QuoraCasey's Podcast MasterclassBonjoro TrialBonjoro's scheduling linkConnect with Casey:LinkedInEmail: casey@bonjoro.comLet's Connect!LinkedInTwitterInstagram
1/28/2021

30. Angels, Kindness, and Coincidences. The Incredible Story of Art Andreas

Ep. 30
If you are not in business to serve people, you shouldn't be in business.In today's episode, Art Andreas shares his inspiring life story. As a son of a young mother, he spent his childhood moving in and out of a children's home, a boarding school, and a mental illness institution for young people. Despite his history, he made it into the Navy, where he was part of a boot camp in San Diego. After an unfortunate incident, Art was expelled from the force with $800 and a handshake. Homeless, he was living at the beach until he met a family that would change his life.Art learned an unforgettable lesson about compassion, kindness, and gratitude from the Carr family, and that showed a new meaning of life, elusive to him until that moment. Tune in and listen to Episode 30 of Moving Beyond Your Tribe, and learn the details of Art's fascinating story and how he managed to keep the fire lit, regardless of how cold and dark life seemed around him.Some Questions I Ask:You have this thriving business, you've put several offices around the country; how did this all start? (2:31)Where were you born? (4:01)Where do you think your internal seed of never giving up came from? (7:57)Talk to me about when you were homeless and the Angels in your life (11:02)We are going through hard times; how would you encourage people to keep their fire burning? (32:05)In This Episode, You Will Learn:How God puts the right people on our paths (2:34)The importance of never accepting defeat (7:40)God allows us to experience pain, defeat, rejection for a reason (10:30)Keep the focus on things that appeal and bring you joy (32:30)Smile, service, kindness, and patience - the golden ticket to the ends of the earth (44:00)Resources:ClickIt Social - WebsiteLinkedInFacebookInstagramYouTubeLet's Connect!LinkedInTwitterInstagram