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More Than A Lawyer
You Can't Hack the Algorithm: Try This Instead
You can't hack the LinkedIn algorithm. Lawyers trying to grow on the platform think it's easy. They think they can beat it. But they soon realise it's much harder than they thought.
In this episode, find out what is MORE important and more FUTURE PROOF than any algorithm.
We're Helen & Holly.
Join our newsletter for free here:
https://app.gohighlevel.com/v2/preview/NdGECo8l8fcRvNgQL7LR
We've combined our years of knowledge, & experience in the legal industry.
We've leveraged our unfair advantages: creativity & expertise in the legal industry.
Now we do this:
- Manage & ghostwrite for legal company pages
- Ghostwrite for individual lawyers to build their personal brands
- Run a LinkedIn training academy designed for lawyers
-Share our insights on More Than A Lawyer podcast.
Find out more:
- LinkedIn Academy for Lawyers:
Ready to crack LinkedIn?
We've completely SOLD OUT tickets for our autumn cohort.
JOIN the waitlist to be notified about our next cohort here:
https://helenpamely.com/the-linkedin-academy-for-lawyers/
- LinkedIn Company Page Management & Ghostwriting
Build a magnetising company brand.
Be the go-to firm for your ideal clients.
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Building Europe's Leading Legal Tech Event with Bradley Collins
34:25|Bradley Collins, the CEO and co-founder of Legal Tech Talk is in the process of building the world’s largest legal sector conference - with the aim of becoming the #1 catalyst for transformation and positive change in the legal world. Today we are picking his brain about how he is creating HUGE change in the legal sector, with hundreds of speakers attending Legal Tech Talk from the world's top law firms and legal tech companies. We chat about how he's building the event, how he managed to get key lawyers and people of influence in the industry to speak and his journey of tapping into an industry he was an outsider of.The legal industry is experiencing a major transformation, it's not the same industry it was a few years ago. Legal professionals who want to be successful need to stay up-to-date on the latest trends and technologies. LegalTechTalk is the place to learn about the latest innovations in legal technology and how you can use them to improve your practice.Find out more about Legal Tech Talk:https://www.legaltech-talk.com/Find out about Bradley here:https://www.linkedin.com/in/bradleycentaurcollins/ -------We're Helen & Holly.We do expert marketing for lawyers and law firms. Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.Here’s what we offer:Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.Podcasting services: Build authority, connection, community through the power of influence Contact us here:https://www.linkedin.com/in/holly-cope-digitalnomad/ https://www.linkedin.com/in/helenpamely/ Introducing: The LinkedIn Starter Pack for LawyersThe ULTIMATE starter pack for LinkedIn for lawyers: 11 interactive tools designed to elevate your personal brand and turn connections into clients. From optimising your profile, to mastering content creation, with 30 scroll-stopping frameworks and magnetic hook formulas. Learn how to network like a pro, position yourself as the go-to expert in your niche, and never run out of content ideas with our ideation guide and strategy worksheet.https://helenpamely.com/the-linkedin-starter-pack-for-lawyers/The Trick To Selling ANYTHING As a Lawyer
32:45|🎙️I'm uncovering my LinkedIn secrets in the latest “Talking Deals With David” LinkedIn Live conversation with the amazing David Edgar M&A partner at K&L Gates. Learn how to sell anything through the art of persuasive writing - ie: copywriting.I tell David how I grew my podcast through the power of words.This is what me and co-host Helen Pamely are always talking about. Join our newsletter for free here:https://app.gohighlevel.com/v2/preview/NdGECo8l8fcRvNgQL7LRWe've combined our years of knowledge, & experience in the legal industry.We've leveraged our unfair advantages: creativity & expertise in the legal industry.Now we do this:- Manage & ghostwrite for legal company pages- Ghostwrite for individual lawyers to build their personal brands- Run a LinkedIn training academy designed for lawyers-Share our insights on More Than A Lawyer podcast.Find out more:- LinkedIn Academy for Lawyers:Ready to crack LinkedIn?We've completely SOLD OUT tickets for our autumn cohort.JOIN the waitlist to be notified about our next cohort here:https://helenpamely.com/the-linkedin-academy-for-lawyers/- LinkedIn Company Page Management & GhostwritingBuild a magnetising company brand.Be the go-to firm for your ideal clients.Rewriting the Rules: Diversity as a Catalyst for Change in Law with Ian Bagshaw
46:52|Law firms that treat law as a business will thrive.It’s time for the legal industry to evolve.The entrepreneurial mindset isn’t just for startups, it’s the future of law firms.Today we're talking with Ian Bagshaw. Ian, an unstoppable force in the legal world, his career includes being the Co-Head of Private Equity at Linklaters and global co-head of private equity at White & Case. After retiring from law, he's back as the London Office Managing Partner of Perkins Coie. Beyond his legal career, Ian is the Chair of Zero Gravity, a groundbreaking platform dedicated to empowering ambitious students from low-opportunity backgrounds to access top universities and careers through mentoring, scholarships, and exclusive opportunities. In this conversation we talk about how the industry is shifting, how to redefine talent acquisition in the legal industry, particularly focusing on low-income, high-talent individuals and how to create an environment that nurtures talentContact Ian here:https://www.linkedin.com/in/ianbagshaw/ -------We're Helen & Holly.We do expert marketing for lawyers and law firms. Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.Here’s what we offer:Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.Podcasting services: Build authority, connection, community through the power of influence Contact us here:https://www.linkedin.com/in/holly-cope-digitalnomad/ https://www.linkedin.com/in/helenpamely/The Future Of Law Looks Like A London Bus With Patrick McCann
40:22|Law has long been a profession reserved for the elite, a space dominated by privilege and wealth, accessible only to those with connections or means. But the industry is shifting, and the gates are opening.Now more than ever, what sets you apart isn’t just technical expertise or prestige.In this conversation I'm talking with Patrick McCann director of learning at Linklaters, training committee chair of the City of London Law Society and co-CEO of City Century designed to empower students from diverse backgrounds to pursue a career in law they may have never thought possible.Today, Patrick opens up about his own challenges breaking into the legal profession, the obstacles faced by aspiring lawyers from diverse backgrounds, and how the industry is evolving.Contact Patrick here:https://www.linkedin.com/in/patrick-mccann-066017207/ -------We're Helen & Holly.We do expert marketing for lawyers and law firms. Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.Here’s what we offer:Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.Podcasting services: Build authority, connection, community through the power of influence Contact us here:https://www.linkedin.com/in/holly-cope-digitalnomad/ https://www.linkedin.com/in/helenpamely/The Untold Story: Our BIGGEST Secret Announced with Holly & Helen
27:06|We have created a LinkedIn starter pack for lawyers.It's interactive, it's filled with all of our knowledge about leveraging LinkedIn to become a thought leader, win clients, and make connections.It's your ultimate guide.Here it is:Your LinkedIn Start Packhttps://helenpamely.com/the-linkedin-starter-pack-for-lawyers/-------We're Helen & Holly.We do expert marketing for lawyers and law firms. Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.Here’s what we offer:Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.Podcasting services: Build authority, connection, community through the power of influence Contact us here:https://www.linkedin.com/in/holly-cope-digitalnomad/ https://www.linkedin.com/in/helenpamely/Off the Record: Behind-the-Scenes Exclusives with John Mathews Ep.1
11:35|In this special episode, we’re taking you behind the scenes to share conversations and moments that didn’t make the final cut. Here's your VIP pass to the creative process, how episodes come together, the decisions we make, and the stories we almost didn’t tell.This episode is for you if you’re curious about the craft of podcasting, or you want a deeper connection to what goes into making this podcast. It’s raw, unfiltered, and something we don’t usually share. But today, you’re invited to step into the room where it all happens. In this episode, we're talking with John Mathews, his son is Luke Matthews who is a big creator on LinkedIn so when we refer to Luke this is who we are referring to. John Mathews can be contacted here: https://www.linkedin.com/in/john-matthews-7051a869/ Podcast recording studio in Mexico:Exclusive offer only for active followers of More Than a Lawyer. Book 2 weeks at The Itinerate Oasis in beautiful San Jose del Cabo anywhere from Dec 2 to Jan 31 and receive the 3rd week free. Limited to double occupancy.Mention "More Than a Lawyer" in the booking comments on The Itinerate Oasis website.https://www.theitinerateoasis.com/-------We're Helen & Holly.We do expert marketing for lawyers and law firms. Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.Here’s what we offer:Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.Podcasting services: Build authority, connection, community through the power of influence Contact us here:https://www.linkedin.com/in/holly-cope-digitalnomad/ https://www.linkedin.com/in/helenpamely/How To Future Proof Yourself As A Lawyer With David Edgar
42:58|You can’t outsmart AI in law. So do this instead.People panic about AI taking over. They worry they’re being replaced.Hoping their jobs will be safe. But here’s the truth: AI will never replace what truly sets you apart.Your unique blend of expertise, empathy, and judgment.It's the human connection.The trust you build.The way you solve problems in a way no machine ever could.And when you lead with that? No AI update can touch your value.Start focusing on what makes you irreplaceable as a lawyer.In this conversation with M&A partner at K&L Gates, David Edgar we address why the majority of lawyers are scared to put themselves out there online, how to be a better lawyer that no one teaches you in law school, how to authentically engage online without crossing boundaries or jeopardizing client and firm relationships.Find out more about David here: https://www.linkedin.com/in/david-edgar-a8841548/ Check out David's YouTube channel here: https://www.youtube.com/@talkingdealswithdavid We're Helen & Holly.Join our newsletter for free here:https://app.gohighlevel.com/v2/preview/NdGECo8l8fcRvNgQL7LRWe've combined our years of knowledge, & experience in the legal industry.We've leveraged our unfair advantages: creativity & expertise in the legal industry.Now we do this:- Manage & ghostwrite for legal company pages- Ghostwrite for individual lawyers to build their personal brands- Run a LinkedIn training academy designed for lawyers-Share our insights on More Than A Lawyer podcast.Find out more:- LinkedIn Academy for Lawyers:Ready to crack LinkedIn?We've completely SOLD OUT tickets for our autumn cohort.JOIN the waitlist to be notified about our next cohort here:https://helenpamely.com/the-linkedin-academy-for-lawyers/- LinkedIn Company Page Management & GhostwritingBuild a magnetising company brand.Be the go-to firm for your ideal clients.Why Your Community Is Your Greatest Asset: Lawyers Forget This
27:08|It's not who you know, it's the people that THEY know. But it's also about who is in your community.Your support system is in your community, your collaborators are in your community and your clients are in your community. It's your biggest asset.Here's how to build and grow a community and why it's an ESSENTIAL for lawyers. We're Helen & Holly.Join our newsletter for free here:https://app.gohighlevel.com/v2/preview/NdGECo8l8fcRvNgQL7LRWe've combined our years of knowledge, & experience in the legal industry.We've leveraged our unfair advantages: creativity & expertise in the legal industry.Now we do this:- Manage & ghostwrite for legal company pages- Ghostwrite for individual lawyers to build their personal brands- Run a LinkedIn training academy designed for lawyers-Share our insights on More Than A Lawyer podcast.Find out more:- LinkedIn Academy for Lawyers:Ready to crack LinkedIn?We've completely SOLD OUT tickets for our autumn cohort.JOIN the waitlist to be notified about our next cohort here:https://helenpamely.com/the-linkedin-academy-for-lawyers/- LinkedIn Company Page Management & GhostwritingBuild a magnetising company brand.Be the go-to firm for your ideal clients.Why Your Networking Isn’t Paying Off (And How to Change It) With Ronen Olshansky
45:22|In this conversation, Ronen Olshansky discusses the importance of intentional connections and networking strategies. We explore how to strategically invest in your network, and the importance of mindset and self-belief. This episode will be highly valuable to you if you want to learn how to strategically network to "get in the room" with those who will potentially change your life. It's all about giving value, reciprocity and being genuine. Ronen Olshansky Ronen Olshansky, partner at Ferrazzi Greenlight, and Keith Ferrazzi, Chairman of the firm, co-lead the Beyond Connections networking program. Ronen, with his background in finance, consulting, and entrepreneurship, brings hands-on leadership expertise, while Keith, a global thought leader in relational leadership and author of bestsellers like Never Eat Alone and Leading Without Authority, offers decades of experience from his roles as CMO at Deloitte and Starwood Hotels. Together, they leverage their combined knowledge to help leaders build authentic, collaborative relationships that drive organisational success.Find out more about Ronen's programme Beyond Connections:https://www.connectedsuccess.com/beyond-connections Takeaways from the episodeIntentional connections are crucial for personal and professional growth.Networking should be viewed as investing in relationships, not transactions.Fear of rejection can hinder networking efforts.Authenticity is essential in building genuine connections.Generosity, vulnerability, and authenticity are foundational to effective networking.------We're Helen & Holly.Join our newsletter for free here:https://app.gohighlevel.com/v2/preview/NdGECo8l8fcRvNgQL7LRWe've combined our years of knowledge, & experience.We've leveraged our unfair advantages: creativity & expertise in the legal industry.Now we do this:- Manage & ghostwrite for legal company pages- Ghostwrite for individual lawyers to build their personal brands- Run a LinkedIn training academy designed for lawyers-Share our insights on More Than A Lawyer podcast.Find out more:- LinkedIn Academy for Lawyers:Ready to crack LinkedIn?We've completely SOLD OUT tickets for our autumn cohort.JOIN the waitlist to be notified about our next cohort here:https://helenpamely.com/the-linkedin-academy-for-lawyers/- LinkedIn Company Page Management & GhostwritingBuild a magnetising company brand.Be the go-to firm for your ideal clients.