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More Than A Lawyer with Holly Cope
How Lawyers Can Leverage LinkedIn To Gain Market Share & Clients with Jasmine Chaudry
We're running a ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐๐ฐ๐ฎ๐ฑ๐ฒ๐บ๐ ๐ณ๐ผ๐ฟ ๐๐ฎ๐๐๐ฒ๐ฟ๐. Doors CLOSE 31st JANUARY 2025
โญ ๐ฏ ๐๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด ๐๐ฒ๐๐๐ถ๐ผ๐ป๐: ๐๐ต๐ฒ ๐ณ๐๐ป๐ฑ๐ฎ๐บ๐ฒ๐ป๐๐ฎ๐น๐ ๐๐ผ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐๐๐ฐ๐ฐ๐ฒ๐๐
(profile optimisation, writing killer posts, and landing your ideal clients)
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Join here: https://vist.ly/3mt5vif
Lawyers: Stop chasing clients โ start attracting them
Hereโs the truth: convincing a company to drop their long-standing lawyer and switch to you?
Itโs an uphill battle.
Lawyers often sit in a place of trust built over years, and getting clients to jump ship is no small feat.
But hereโs the good news:
You donโt need to โpoachโ clients.
Instead, focus on making yourself impossible to ignore.
You donโt need to compete with other lawyers for clients, you just need to out-position them.
Focus on building trust, authority, and relationships. When clients decide to make a change, theyโll already know who theyโre calling: you.
Join us in our LinkedIn Live with special guest law firm partner at Waterstone Legal, Jasmine Chaudry. She's built a brand and influence and attracts clients on LinkedIn.
Learn how you can do it too.
Find Jasmine here:
https://www.linkedin.com/in/jasmine-chaudry-88857267/
More episodes
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The Biggest Problem With AI in the Legal Industry with Holly Cope
33:19|In this episode, I'm talking with Dharshi Harindra, a tech lawyer, Assistant General Counsel, and Executive Coach.She is the founder and host of the Unbiased podcast, a platform dedicated to exploring the legal industry through the lens of curiosity and leadership.We first met at Legal Tech Talk in London in 2025, and after a brief chat for my show, she invited me onto hers to dig deeper into the "why" behind the work I do.We talk about the transformation of the legal industry and how the widening mindset gap between generations is the primary barrier to AI adoption. Youโll hear perspectives on reclaiming your career autonomy and the importance of upskilling in an era where AI is rapidly automating junior-level tasks.In this conversation, we explore:The "Inside-Outside" Perspective: My journey from training as a lawyer to building a freelance career that supports a digital nomad lifestyle.The Gen Z vs. Traditional Firm Conflict: Why law firms are no longer just competing with each other, but with the flexibility of consultancy models.The Trust Gap in AI: Why most legal tech marketing misses the mark and how practitioners can bridge the knowledge gap.The Global AI Skills Summit: Reflections on the November 2025 summit and the necessity of mandatory AI training for the future of the profession.Living Intentionally: A closing question on whether your daily actions actually align with your long-term goals.I usually spend my time interviewing others, but Dharshi gave me a rare opportunity to share my own story. Iโm sharing this here because many of the themes we discussed - specifically the mindset shift required to survive the AI era - are the core of why I created this podcast. I hope you enjoy the "other side" of the microphone as much as I did.
Are Compliance Jobs the "Safest" in an AI World? With Global Head of Risk Management at Freshfields
43:41|In this episode, I'm talking with James Smither, Global Head of Risk Management at Freshfields. James is a self-described "risk geek" dedicated to redefining how law firms perceive uncertainty as both a massive upside and a critical downside.We talk about the "apocalyptic spectrum" of AI risks - from the common trip-ups like hallucinations and citation errors to the looming threat of quantum computing breaking modern encryption. Youโll hear why the traditional graduate recruitment model is officially obsolete and how firms must pivot to training "AI natives" who can balance technical curiosity with human scepticism.Defining Risk 101: Why risk is the "impact of uncertainty on objectives" and why that matters for your bottom line.The Talent Gap: The disconnect between "AI natives" who instinctively use the tools and the "analogue generation" who know how to spot their mistakes.The End of the Billable Hour?: Why AI efficiency is creating a tangible, existential threat to traditional legal pricing models.The Human Value-Add: Why your unique insight and reliability are the only things that will distinguish winners from losers when everyone uses the same machines.--------Each week I take what I'm hearing in conversations with legal leaders.I analyze the market and track emerging trends in this AI era.In my newsletter called The Future Lawyer Market Intel for the AI eraI'm focused on:What AI is exposingThe opportunitiesThe blind spotsAnd the shifts shaping the next five years.This is how you see the chessboard before everyone else does:https://hollycope.my.canva.site/thefuturelawyer
An AI-First Culture Looks Like This with DocuSign's Head of Legal Operations
49:04|In this episode, I'm talking with Sandy MacDonald, Senior Director and Head of Legal Operations at DocuSign. Sandy is recognised for building an "ahead of the curve" team that treats AI not just as a tool, but as a collaborative digital assistant embedded into the very fabric of their workflow.We talk about the cultural shift of AI adoption and how focusing on individual "pain points". Youโll hear perspectives on "human-in-the-loop" governance and why the most successful legal teams are moving away from "AI slop" toward high-value, verified automation that lawyers actually trust.Overcoming the Fear of Replacement: Sandy explains that the primary cultural hurdle is fear; however, she emphasises that AI won't replace lawyers, but lawyers who use AI will replace those who do not.The "Foot in the Door" Strategy: Instead of massive overhauls, the team focuses on "narrow use cases" such as using Gemini to generate images for presentations - to build curiosity and comfort."Human-in-the-Loop" Governance: DocuSign implements a strict governance model where humans remain responsible for validating every piece of AI-generated output.Peer-to-Peer Learning Over Formal Training: Sandy shares why monthly "AI wins" segments in Town Halls are more contagious and effective than top-down mandates or formal one-hour training sessions.Criteria for AI Adoption: How to identify the best starting points for automation by looking for tasks that are high-volume but low-risk, such as processing customer questionnaires.The Evolution of Legal Ops: The shift in the Legal Ops role from being CLM (Contract Lifecycle Management) experts to becoming "AI evangelists" and builders who design their own custom workflows.--------Each week I take what I'm hearing in conversations with legal leaders.I analyze the market and track emerging trends in this AI era.In my newsletter called The Future Lawyer Market Intel for the AI eraI'm focused on:What AI is exposingThe opportunitiesThe blind spotsAnd the shifts shaping the next five years.This is how you see the chessboard before everyone else does:https://hollycope.my.canva.site/thefuturelawyer
How To Create a Claude- Native AI Law Firm with Zack Shapiro
48:05|In this episode, I'm talking with Zack Shapiro, founder of an AI-native law firm, Rains LLP. Zack is a corporate lawyer focused on startups and business law who has transformed his two-person practice into a high-leverage powerhouse serving over 200 clients. Despite describing himself as "uniquely bad at using tech tools," he has pioneered a "Claude-native" workflow that uses agentic AI to handle his legal work.We talk about the shift from "billable hours" to "high-judgment lawyering" and how prompting is becoming the most critical white-collar skill of the next decade. Youโll hear perspectives on why most legal tech "wrappers" are actually counterproductive that most lawyers are missing.The Power of "Bare Metal": Why Zack avoids expensive legal AI platforms in favor of direct, "bare metal" interaction with reasoning models like Claude.Prompting as an Essay: Moving beyond simple queries to 2,000-word "context dumps" that capture the nuance of a client's specific leverage and goals.Building Custom "Skills": How to use your own past work as a reinforcement learning environment to create agentic workflows that compound in value over time.The Entrepreneurial Opportunity: Why now is the greatest time in history for small, AI-empowered legal teams to steal market share from rigid, legacy firms.The Hallucination Filter: Practical strategies for using AI to check itself, ensuring that "turning your brain off" never becomes an option.--------Each week I take what I'm hearing in conversations with legal leaders.I analyze the market and track emerging trends in this AI era.In my newsletter called The Future Lawyer Market Intel for the AI eraI'm focused on:What AI is exposingThe opportunitiesThe blind spotsAnd the shifts shaping the next five years.This is how you see the chessboard before everyone else does:https://hollycope.my.canva.site/thefuturelawyer
What AI Really Means for the Next Generation of Lawyers
19:54|I'm talking with:Peter Boyce, one of the legal deputy directors in the civil service and AI lead for his agency.Amy Cronin, senior director of legal at Skyscanner.Alexander, Co-lead of AI Research at Thomson Reuters.ย David Mazur, Vice President, General Counsel & Compliance Officer for Nestle.In this episode, we explore how AI is reshaping entry-level roles in law firms and what it means for the next generation of legal professionals. With firms increasingly investing in AI tools for high-volume, foundational tasks, like disclosure and early-stage case preparation, junior lawyers are facing a changing landscape. This shift raises important questions about skills development, career progression, and the future of legal education.We dive into:The evolving role of junior lawyers:ย How AI is taking over manual, high-volume tasks and what that means for experiential learning.Essential skills for the AI era:ย Why critical thinking and an "AI-first" mindset are becoming the most valuable human contributions in law.Hybrid expertise:ย How future lawyers will need to combine legal knowledge with technical acumen to guide AI effectively.--------Each week I take what I'm hearing in conversations with legal leaders.I analyze the market and track emerging trends in this AI era.In my newsletter called The Future Lawyer Market Intel for the AI eraI'm focused on:What AI is exposingThe opportunitiesThe blind spotsAnd the shifts shaping the next five years.This is how you see the chessboard before everyone else does:https://hollycope.my.canva.site/thefuturelawyerNew approaches to hiring and professional development:ย Why portfolios, business proposals, and problem-solving abilities may become more important than traditional CVs.Opportunities amid change:ย How junior lawyers can add value by spotting inefficiencies and leveraging AI to deliver smarter solutions.
Who Really Holds the Power in Law Now? (with Head of Legal Regulatory at Revolut)
29:23|In this episode, I'm talking with William Finlay, Head of Legal Regulatory at Revolut.He leads the group regulatory team within the legal department. A global fintech powerhouse that is leading the charge in integrating AI into both customer-facing products and internal back-office workflows.We talk about the "top-down" vs. "bottom-up" approach to AI adoption and how Revolut balances its dual role as both a user and a reviewer of the technology. Youโll hear perspectives on why the traditional law firm revenue model is under threat."Fill Your Boots": Instead of a restrictive culture, Revolut encourages a "bottom-up" approach where employees are empowered to find creative, efficient ways to use AI in their daily tasks.The Future of Private Practice: A prediction that the "army of juniors" model in law firms will be disrupted as AI takes over low-level tasks, forcing firms to rethink how they train the next generation of senior partners.AI as a "Guidance Counselor": A lighter look at how teams are using AI for non-legal tasks, such as analyzing the tone of messages to ensure they are being empathetic to colleagues.--------Each week I take what I'm hearing in conversations with legal leaders.I analyze the market and track emerging trends in this AI era.In my newsletter called The Future Lawyer Market Intel for the AI eraI'm focused on:What AI is exposingThe opportunitiesThe blind spotsAnd the shifts shaping the next five years.This is how you see the chessboard before everyone else does:https://hollycope.my.canva.site/thefuturelawyer
The Lawyers Who Survive the AI Era Will Do This (with the GC of R&D at Nestle)
44:31|In this episode, Iโm talking with David Mazur, Vice President, General Counsel & Compliance Officer, who leads efforts in Intellectual Property and R&D contracts at Nestlรฉ , a global organization that is pioneering AI-driven patent draftingย and legal innovation. David brings a "maverick" perspective to the table, viewing AI not as a threat, but as an empowering technology that democratizes creativity within corporate legal teams.We talk about the shift from traditional templates to "agentic" AI โand how legal teams can balance the "jungle" of new tools with strict compliance guardrails.Youโll hear perspectives on:The "AI-First" Mindset: Why junior lawyers should treat AI as a "portfolio" of skills rather than just a tool.Safe Spaces for Experimentation: How to create a leadership culture where failure is a learning win.The Democratic Power of AI: Why you don't need "permission" to start innovating at your desk.Legal as a Strategic Driver: Moving from a purely operational view to one that enables business competitiveness.--------Each week I take what I'm hearing in conversations with legal leaders.I analyze the market and track emerging trends in this AI era.In my newsletter called The Future Lawyer Market Intel for the AI eraI'm focused on:What AI is exposingThe opportunitiesThe blind spotsAnd the shifts shaping the next five years.This is how you see the chessboard before everyone else does:https://hollycope.my.canva.site/thefuturelawyer
Why Law is Becoming the New Battle Ground in This AI Era (with Co-lead of AI Research at Thomson Reuters)
40:29|In this episode, Iโm talking with Alexander, Co-lead of AI Research at Thomson Reuters. He is the former founder of a specialised AI research company, acquired by Thomson Reuters, that developed Large Language Models (LLMs) for law from the ground up. His team is now focused on building the Thomson LLM, a specialized model designed to achieve the high-stakes reliability that generic AI models lack.We talk about the "tectonic shifts" currently reshaping the industry, from Harveyโs bold move into celebrity marketing to Big Techโs aggressive verticalization into the legal sector. Youโll hear perspectives on the power of "live legal data" and a survival guide for trainees that most law firms are completely missing.The Harvey Specter Move: Why a celebrity brand collaboration signals a shift from "slick tech" to mainstream dominance.The 18-Month Prediction: Analyzing the Microsoft AI chief's bold claim and what it really means for junior associates and support staff.Big Tech vs. Legal Tech: Why companies like Anthropic and Google are moving from being "horizontal" providers to "vertical" competitors.The Survival of the Fittest: Why the next 10 years won't be won by Microsoft plug-ins, but by those who capture the "cognitive steps" of living lawyers.Advice for Trainees: How to become "half-lawyer, half-AI expert" to remain indispensable in a shrinking cohort.--------Each week I take what I'm hearing in conversations with legal leaders.I analyze the market and track emerging trends in this AI era.In my newsletter called The Future Lawyer Market Intel for the AI eraI'm focused on:What AI is exposingThe opportunitiesThe blind spotsAnd the shifts shaping the next five years.This is how you see the chessboard before everyone else does:https://hollycope.my.canva.site/thefuturelawyer
How Legal Teams Are Actually Handling AI: Government Vs Skyscanner
30:18|AI is transforming the legal world, but how do legal teams navigate a landscape overflowing with tools, evolving risks, and shifting workforce dynamics? In this episode, we goย behind the scenes with a UK government lawyer and an in-house legal directorย to explore how top teams are actually approaching AI.I'm talking with Peter Boyce, one of the legal deputy directors in the civil service and AI lead for his agency.I'm also talking with Amy Cronin, senior director of legal at Skyscanner.We cover:Structured Frameworks:ย How legal teams prioritize the right AI tools, focus on key problems, leverage enablement teams for comparisons, and negotiate costs based on real value.Entrepreneurial Adoption:ย Why giving teams the freedom to experiment at the ground level, even without advanced coding skills, can unlock innovation and practical insights.Responsible Experimentation:ย How โlight touchโ trials with non-sensitive data allow teams to learn fast without overcommitting, balancing speed with caution.Governance and Responsibility:ย The critical role of standards, liability, and security and why trust, transparency, and data protection remain non-negotiable.The Changing Legal Workforce:ย How automation is reshaping skill requirements, creating new roles like legal engineers and prompt specialists, and emphasising human strengths in strategy, advocacy, and client relationships.Market Dynamics:ย The potential societal, ethical, and environmental backlash and why lawyers now have a real opportunity to shape AI tools to meet professional needs.Whether youโre a legal professional, technologist, or just curious about the future of law, this episode offersย practical strategies, insider perspectives, and a glimpse into how the most forward-thinking legal teams are making AI work, without letting it hold them back.ย --------Each week I take what I'm hearing in conversations with legal leaders.I analyze the market and track emerging trends in this AI era.In my newsletter called The Future Lawyer Market Intel for the AI eraI'm focused on:What AI is exposingThe opportunitiesThe blind spotsAnd the shifts shaping the next five years.This is how you see the chessboard before everyone else does:https://hollycope.my.canva.site/thefuturelawyer