Master Leadership


ML272: Neil Bedwell (Leader)

70% of people are unhappy at work and misery at work is expensive. Actively disengaged employees cost U.S. businesses $605B each year in lost productivity, retention and recruitment.


Neil Bedwell is the co-founder of LOCAL, where they help companies achieve lasting change by treating their employees as an audience worth winning. 

For the past 15-years, their clients include Google, McDonald's, P&G, Delta Airlines, Airbnb. Neil previously worked at Coca-Cola as the head of global digital strategy and was in charge of the digital program for the 2014 FIFA World Cup in Brazil and the creation of Coke’s first internal creative group. Neil also has worked as a race car engineer for Benetton F1.

More Info: LOCAL


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