MarTechTalk

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalkThe panel discussion is titled:MarTechTalk: The martech transformation in financial services: improving the customer journeyWhere your current customer journey is failing to explain product complexity and intricaciesHow best to use video at your key customer journey touchpointsWhich video activity is the most effective at achieving your goals This episode is hosted by Kevin Crainehttps://www.linkedin.com/in/kevincraine/Ilias Tsatalmpasidis, Growth Marketing Director, HyperJarhttps://www.linkedin.com/in/tsatalmpasidisYemi Oluseun, Programme Director - Business Transformation Strategist, The Change Hivehttps://www.linkedin.com/in/yemioluseunLaurence Clayton-Trotman, Senior Customer Success Director, Brightcovehttps://www.linkedin.com/in/laurenceclaytontrotman

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalkThe panel discussion is titled:MarTechTalk: The martech transformation in financial services – improving the customer journeyWhere your current customer journey is failing to explain product complexity and intricaciesHow best to use video at your key customer journey touchpointsWhich video activity is the most effective at achieving your goals This episode is hosted by Kevin Crainehttps://www.linkedin.com/in/kevincraine/Nikola Maricic, Marketing Director APAC, Ria Money Transferhttps://www.linkedin.com/in/nikmaricic/Greg Armshaw, Senior Director, Strategy - APAC, Brightcovehttps://www.linkedin.com/in/gregarmshaw/

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalkThe panel discussion is titled:MarTechTalk: Be a part of the retail and e-commerce martech transformationWhere your customer journey isn’t dealing with the questions shoppers need answers to before purchaseUsing video at key customer journey touchpoints, including reducing returnsBuying complementary tech that keeps your CTO happy This episode is hosted by Kevin Crainehttps://www.linkedin.com/in/kevincraine/Neha Dadbhawala, Head of Martech, SEEKhttps://www.linkedin.com/in/nehadadbhawalaPeggy Salz, Content Strategist and founder, Mobile groovehttps://www.linkedin.com/in/peggyannesalz/Greg Armshaw, Senior Director, Strategy - APAC, Brightcovehttps://www.linkedin.com/in/gregarmshaw/

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalkThe panel discussion is titled:MarTechTalk: Maximising revenue through smarter use of your Customer Data PlatformCentralising data in a single location – where are the challenges in analysing buyer behaviour?Which metrics matter most when proving the value of a CDP to revenue generationIntegrating your CDP into your martech to maximise revenues  This episode is hosted by Kevin Crainehttps://www.linkedin.com/in/kevincraine/Priyal Borole, VP/Director MarTech and Communications Delivery, OneMain Financialhttps://www.linkedin.com/in/priyalborole/Pratyush Sinha, Head of Marketing, Blenheim Chalcothttps://www.linkedin.com/in/pratyush7/Nagendra Shukla, Co-Founder, UnBoundRonald Gerlach, Chief Marketing Officer, Gaubert Oil Companyhttps://www.linkedin.com/in/ronald-gerlach/

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalkThe panel discussion is titled:MarTechTalk: Maximising the ROI of your personalised contentEvaluating individual pieces of personalised content – which are your key metrics?Getting the most effective personalised digital content solution for your moneyFinding the right balance between martech and humans for personalised digital content creation This episode is hosted by Kevin Crainehttps://www.linkedin.com/in/kevincraine/Priyal Borole, VP/Director MarTech and Communications Delivery, OneMain Financial https://www.linkedin.com/in/priyalborole/Mustafa Bohra, Associate Director - Growth, Careemhttps://www.linkedin.com/in/mustafabohra1/Danny Lacey, Entrepreneur, WOWVI Group: Full Content Productionhttps://www.linkedin.com/in/dannylacey/Jamie Grabert, President/Co-Founder, The Consultancy Grouphttps://www.linkedin.com/in/jamie-grabert/

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalkThe panel discussion is titled:MarTechTalk: Unlocking the power of AI for better partner ROIImplementing AI-driven solutions to enhance partner marketing salesThe advantage of using the big data from your partner ecosystem as source for AIUnderstanding the impact and value of AI and partner marketing automationThis episode is hosted by Kevin Crainehttps://www.linkedin.com/in/kevincraine/Isabelle Pampelune, SMB Business Development Lead, Xerox – EMEAhttps://www.linkedin.com/in/isabellepampelune/Torkel Öhman, CTO, Amanda AIhttps://www.linkedin.com/in/torkel-%C3%B6hman-24169634/Daan Mannaerts, Director Google Ads, Impartnerhttps://www.linkedin.com/in/daan-mannaerts/

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalkThe panel discussion is titled:MarTechTalk: The risk and rewards of deploying AI in marketing communicationsHow are marcomms using AI now - and what’s to come in the future?Understanding the benefits and risks to marketers of deploying AI more broadly?Setting AI guardrails to ensure you and your teams use the technology responsibly  This episode is hosted by Kevin Crainehttps://www.linkedin.com/in/kevincraine/Deyana Petrova, (Former) VP, Digital & Marketing, Trafalgar Travelhttps://www.linkedin.com/in/deyana-p-48777723/Nicola Meinders, Global Marketing Director, JONCKERShttps://www.linkedin.com/in/nicolameinders/Henry Ajder, European Advisory Council- Meta Reality Labs, Metahttps://www.linkedin.com/in/henryajder/Antony Cousins, Executive Director of AI Strategy, Cisionhttps://www.linkedin.com/in/antony-cousins-6004b264/

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalkThe panel discussion is titled:MarTechTalk: Choosing the right marketing attribution modelAlternative attribution approaches when touchpoints and conversions can’t be observedWhich attribution models deliver the best insights for your organisationStrategies to deploy when justifying your approach internally This episode is hosted by Kevin Crainehttps://www.linkedin.com/in/kevincraine/Monu Kalsi, Vice President Marketing, (FORMER) CNO Financial Grouphttps://www.linkedin.com/in/kalsi/Ioana Irina, Director of Marketing Architecture, Automation, and Customer Relationship Management, HPhttps://www.linkedin.com/in/ioanairina/Rachelle Kuebler-Weber, Vice President/Head of Marketing, Southern Veterinary Partnershttps://www.linkedin.com/in/rachellekuebler/