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MarTechTalk
MarTechTalk: Choosing the right marketing attribution model
Season 1, Ep. 17
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This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalk
The panel discussion is titled:
MarTechTalk: Choosing the right marketing attribution model
- Alternative attribution approaches when touchpoints and conversions can’t be observed
- Which attribution models deliver the best insights for your organisation
- Strategies to deploy when justifying your approach internally
This episode is hosted by Kevin Craine
https://www.linkedin.com/in/kevincraine/
Monu Kalsi, Vice President Marketing, (FORMER) CNO Financial Group
https://www.linkedin.com/in/kalsi/
Ioana Irina, Director of Marketing Architecture, Automation, and Customer Relationship Management, HP
https://www.linkedin.com/in/ioanairina/
Rachelle Kuebler-Weber, Vice President/Head of Marketing, Southern Veterinary Partners
https://www.linkedin.com/in/rachellekuebler/
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