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Marketing Science Podcast

The podcast for sales and marketing professionals working within Science, Engineering and Healthcare.


Latest episode

  • 48. Creating Scientific Stories Through Video

     31:37
    In a detailed discussion on the Marketing Science Podcast, Will Soutter delved into the intricacies of creating video content that breaks down complex scientific concepts for the right audiences. Below is a summary of Will’s strategies, including insights from the original transcript on making science accessible through video.

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  • 47. Setting up an SEO campaign

     30:23
    In this episode, Eden introduces us to the foundational aspects of starting an SEO campaign, discussing everything from the importance of goal setting and keyword research to the intricacies of website technical infrastructure and mobile optimization. Eden shares common challenges, especially in the niche industries we serve, and offers actionable advice on balancing content creation with optimization, all aimed at maximizing your website's potential.

  • 46. Why and When to Use Conversion Rate Optimization

     18:52
    Taryn-Jade Hatley joined us to give a comprehensive guide to Conversion Rate Optimization and provide valuable insights, best practices, and expert advice on how to enhance the performance of your website. 

  • 45. Azthena: Empowering Scientists with Commercial Science Answers

     27:52
    Artificial Intelligence is revolutionizing the science industry by transforming the way scientists conduct research and make discoveries. With advancements in (AI) over the last two decades, machines are now capable of imitating human behavior and performing human-like tasks. AI, when combined with machine learning and data analytics, can process various types of data, including digital information, images, text, and unstructured data. This has enabled AZoNetwork to develop Azthena, an AI-powered chatbot that can analyze and interpret vast amounts of data more efficiently and accurately, giving scientists trusted answers to their commercial scientific questions.

  • 44. Michele Nichols on Bridging the Marketing Strategy-Execution Gap

     33:12
    In episode #44 Michele Michele Nichols, President of Launch Team Inc. is here to discuss how to bridge the gap between marketing strategy and execution and to offer her expert advice on overcoming the challenges faced by both C-suite executives and entry-level marketing coordinators.

  • 5. The State of Scientific Purchasing 2023

     45:00
    The world of scientific purchasing is constantly evolving, influenced by technological advancements, market trends, and changing consumer behaviors. To shed light on the current state of scientific purchasing, the AZoNetwork marketing team recently launched the highly anticipated fourth edition of The State of Scientific Purchasing market report. To present the findings, the team organized a live webinar, now available as a podcast.

  • 4. Email Marketing Guide: What We Have Learned From Over 250 Million Email Sends

     37:03
    The podcast will draw on data and experiences from over 250 million email sends to share best practices for crafting effective subject lines, email content, and call-to-action buttons.Additionally, listeners will learn about common mistakes to avoid and strategies for achieving better results from their email marketing. Topics covered:What We Have Learned From Over 250 Million Email SendsInsights and strategies for effective email marketingTips for keeping up to date with email marketing trends Guest: Torsten Christenson