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25. Jonathan McCallum on experiential marketing in a changing landscape
25:35||Season 1, Ep. 25This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.
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24. Ian Sohn on mastering the art of collaborative negotiations
31:51||Season 1, Ep. 24This week, host Mike Lander talks to Ian Sohn (CEO North America, Iris) about the importance of collaboration; self-awareness, adaptability and strategic thinking in negotiations; and aiming for win-win outcomes and long-term partnerships.23. Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations
34:55||Season 1, Ep. 23This week, host Mike Lander talks to Stephany Sperberg (managing director, Hook) about flexibility, transparency, and openness in negotiations; understanding motivations and alignment; and adapting to changing circumstances and economic realities.22. Flavilla Fongang - How personal branding establishes credibility with big brands.
38:38||Season 1, Ep. 22This week, host Mike Lander talks to multi-award-winning serial entrepreneur and multilingual keynote speaker, Flavilla Fongang. Here they discuss the necessity of personal branding, the value of adaptability and flexibility, and why value creation and demonstrating expertise is so important.21. Jeb Blount - How to balance value and relationships for successful outcomes
22:25||Season 1, Ep. 21This week, host Mike Lander talks to author, motivational speaker, coach and successful sales executive, Jeb Blount (founder and CEO, SalesGravy.com). Here they discuss the importance of effective selling and negotiation in the sales process, balancing relationships and content in negotiations, and techniques and strategies for successful negotiations.20. Anthony Groves - The evolving landscape of marketing communications and procurement
39:33||Season 1, Ep. 20This week, host Mike Lander talks to Anthony Groves (Chief Commercial Officer, Dentsu International) about negotiation strategies and expertise, collaboration and the rapid changes and emerging trends in marketing communications.19. Katie Evans - The importance of communication and relationship building in negotiation
32:05||Season 1, Ep. 19This week, host Mike Lander talks to Katie Evans (CMO, Burger King UK) about the importance of communication and relationship building, aligned objectives and mutual benefit, and learning from past experiences and preparation.