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Marketing Negotiations, The Good, The Bad and The Ugly
Jeb Blount - How to balance value and relationships for successful outcomes
Season 1, Ep. 21
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This week, host Mike Lander talks to author, motivational speaker, coach and successful sales executive, Jeb Blount (founder and CEO, SalesGravy.com). Here they discuss the importance of effective selling and negotiation in the sales process, balancing relationships and content in negotiations, and techniques and strategies for successful negotiations.
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34:55||Season 1, Ep. 23This week, host Mike Lander talks to Stephany Sperberg (managing director, Hook) about flexibility, transparency, and openness in negotiations; understanding motivations and alignment; and adapting to changing circumstances and economic realities.22. Flavilla Fongang - How personal branding establishes credibility with big brands.
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30:45||Season 1, Ep. 18In this episode, host Mike Lander speaks to Group M’s Simon Thomas about cultural considerations in negotiations and marketing, the evolving landscape and challenges in media procurement, and challenges and opportunities in the advertising industry.17. Brent Adamson - What is the relationship between value management and negotiations?
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