Marketing & Mochas

In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way.By the end of this episode, you’ll learn:Why authenticity matters - how to position your brand based on real strengths rather than overpromisingThe importance of clear brand guidelines so all teams can align their messaging with the rebrandHow to measure rebrand success, from key metrics to customer perception shiftsIf you're considering a rebrand, this episode is packed with actionable insights.🎧 Listen now!

Talya Heller G., founder of Down to a T, competitive intelligence & positioning expert, breaks down the essentials of effective competitive positioning. In this episode, we dive into actionable strategies to create a standout competitive edge.By the end of this episode, you’ll learn:How to build a clear, impactful positioning that resonates with your audiencePractical ways to help sales teams highlight key differentiators with confidenceHonest and effective tactics to address competitors without losing integrityConnect with Talya Heller G. on LinkedInConnect with Orelia on LinkedIn

How can marketing go beyond lead generation and truly drive revenue growth? In this episode, I sit down with Mark O'Donnell, Principal Revenue Marketing Manager at HubSpot, to unpack the transformative power of revenue marketing. With over 11 years of experience in growth marketing, demand generation, and digital strategy, Mark shares practical advice for aligning marketing with sales objectives to deliver measurable business results.By the end of this episode, you’ll learn:The core principles of revenue marketing and its role in driving revenue.How to leverage data to develop impactful, ROI-focused campaigns.Practical tips for collaborating closely with your sales teams to develop customer-centric strategies that resonate. Connect with Mark on LinkedInConnect with Orelia on LinkedIn

In this episode, Killian Leahy, an SEO Account Director with over 9 years of experience, shares his advice on building effective SEO strategies. At the time of this recording, Killian was working at Dentsu Ireland, where he gained invaluable insights working across B2B sectors. Killian offers practical steps to help you drive organic traffic and engage your audience authentically.By the end of this episode, you’ll learn:Techniques for creating valuable, user-focused content that ranks and resonatesTips on conducting targeted keyword research and leveraging competitor insightsWays to integrate sales insights into SEO content, meeting prospects’ needs at every stageConnect with Killian on LinkedInConnect with Orelia on LinkedIn

In this episode, Arnaud, co-founder of The Scalelab and Scalelist, explains how he built a high-impact LinkedIn presence, leveraging content, to connect with nearly 40K followers. Arnaud shares his approach to making LinkedIn work for you: whether it’s building brand trust or guiding prospects through the funnel.By the end of this episode, you’ll learn:Strategies for structuring content effectively at each stage of the funnelTactics for using LinkedIn to generate leads and convert interest into revenueTips for skill-building to achieve long-term resultsConnect with Arnaud on LinkedInConnect with Orelia on LinkedIn

Joseph Borza, co-founder & CEO of EnergyElephant, guides us through his journey of achieving product-market fit. He explains the key steps to bridge the gap between your product and the market. He also sheds light on the process of adapting to evolving customer expectations and tailoring your marketing approach to align with your unique growth stage. By the end of this episode, you'll learn:What product-market fit is and how to attain itStrategies for consistently meeting the ever-evolving expectations of your customers How to approach marketing effectively, aligning with your specific growth stage Connect with Lisa Cripps on LinkedIn. Orelia Baumel: LinkedIn