Marketing Misfits

Mike Summers, Yesenia Bello, Stewart Cornelius, Ryan Chappelle, Geoff McHenryPossibly the best multicultural and specifically BLACK advertisement we have seen post George Floyd’s murder. Beats has dropped an amazing advertisement called “You Love Me” exploring the struggle of mainstream society loving black culture but perpetually showing that it doesn’t love black people.The Misfits host Chaucer Barnes, CMO of Translation who developed the spot to explore how we can all make breakthrough content like this.

 Patagonia “Vote The Assholes Out”The Full Story Behind Patagonia's 'Vote the Assholes Out' TagsSee article here Travis Scott Brand CollaborationsA Timeline of Travis Scott's Brand CollaborationsSee article here Creating Your Own Entrepreneur MerchAmazon Merch, Printful, Shopify and Garage Full of Boxes

o   The Pandemic is Rewriting the Rules of Retailo   Will Covid-19 Kill The Drop Model Forevero   Stores are misusing background music (Rolling Stones)

Beyoncé’s Black is KingDisney’s $30 Mulan Experiment Shames Music’s Timid Pricing ModelsMoviesAMC Reopening with Enhanced Safety MeasuresUnhinged scores $4M in Win in Box Office ReopeningWhere to catch TenetLovecraft CountryBlockbuster Sleepover collab with Air BNB

Mamba Day/Week Sports and Reactions to Social JusticeLions Cancelling PracticeNBA Boycotting Playoff GamesWashington Football Team with their first Black President

Join Mike Summers, Geoff McHenry and Stewart Cornelius on an open panel discussion:D&I approaches within companiesWords of advice for allies having conversations with black colleaguesPerspective on how to approach marketing in response to BLM