Marketing Misfits

Peloton Taps Beyonce For Multi-Year Partnership2020 Elections and the Power of Black and Latino Voters‘This is proof’: Biden’s win reveals power of Black votersBlack Voters Helped Deliver Biden a Presidential Victory. Now What?What the 2020 election reveals about Latino votersQuibi Is Shutting Down Barely Six Months After Going Live

Mike Summers, Yesenia Bello, Stewart Cornelius, Ryan Chappelle, Geoff McHenryPossibly the best multicultural and specifically BLACK advertisement we have seen post George Floyd’s murder. Beats has dropped an amazing advertisement called “You Love Me” exploring the struggle of mainstream society loving black culture but perpetually showing that it doesn’t love black people.The Misfits host Chaucer Barnes, CMO of Translation who developed the spot to explore how we can all make breakthrough content like this.

 Patagonia “Vote The Assholes Out”The Full Story Behind Patagonia's 'Vote the Assholes Out' TagsSee article here Travis Scott Brand CollaborationsA Timeline of Travis Scott's Brand CollaborationsSee article here Creating Your Own Entrepreneur MerchAmazon Merch, Printful, Shopify and Garage Full of Boxes

o   The Pandemic is Rewriting the Rules of Retailo   Will Covid-19 Kill The Drop Model Forevero   Stores are misusing background music (Rolling Stones)

Mamba Day/Week Sports and Reactions to Social JusticeLions Cancelling PracticeNBA Boycotting Playoff GamesWashington Football Team with their first Black President

Join Mike Summers, Geoff McHenry and Stewart Cornelius on an open panel discussion:D&I approaches within companiesWords of advice for allies having conversations with black colleaguesPerspective on how to approach marketing in response to BLM

Brands boycotting FacebookWhy This Facebook Boycott Is Differenthttps://www.adweek.com/programmatic/why-this-facebook-boycott-is-different/“We’re all living in a cultural moment of pain. We believe that normal is not good enough, and we all need to drive positive change immediately,” Steve Lesnard, global vp of marketing for The North Face, said in an interview with Adweek.Other brands that have signed on include:REIPatagoniaEddie BauerCanadian outdoor clothing brand Arc’teryxRecruiting company UpworkHollywood studio Magnolia PicturesIce cream maker Ben & Jerry’sClothing designer Eileen FisherVerizon wireless provider VerizonBen and Jerry’s articlehttps://adage.com/article/cmo-strategy/more-brands-including-ben-jerrys-and-eddie-bauer-join-facebook-boycott/2263581Patagonia’s article https://adage.com/article/news/patagonia-rei-join-facebook-boycott-and-tiktok-users-say-they-trolled-trumps-rally-monday-wake-call/2263091Should Black players return to the NBA : Geoff McHenry Why Everyone Is Wrong About The NBAhttps://medium.com/@geoffmchenry/why-everyone-is-wrong-about-the-nba-b567587ce89How Will the Biggest Absences From Orlando Impact the NBA’s Stretch Run?https://www.theringer.com/nba/2020/6/25/21302345/nba-restart-orlando-absences-coronavirusNASCAR Hate Crime on Bubba WallaceBubba Wallace didn't suffer a hate crime. NASCAR still has a problemhttps://www.cnn.com/2020/06/23/opinions/bubba-wallace-nascar-fbi-investigation-williams/index.htmlIf you have time this clip is worth watching https://www.youtube.com/watch?v=0ZpAfh5EUwwAgencies response to Black Lives Matter: YesWPP articlehttps://adage.com/article/agency-news/wpp-commits-30-million-over-next-three-years-combat-systemic-racism/2262506Rosa Park agency controversyhttps://adage.com/article/agency-news/rosapark-founders-say-they-are-reconsidering-paris-agencys-name-light-recent-backlash/2263861Lifting Corporate Hiring Freeze Commentary from the misfits

As everyone has experience COVID in their own individual ways. The economic, emotional and physical downturn of folks being told to stay in their homes and come out as needed has changedALL consumption. What’s also changed is every marketers approach on HOW we encourageconsumption of wants and needs of consumers Opener: Sentiment and current experience during COVIDWhat industries, products will be able to survive or die during and after COVID? Quote: “How companies respond to that very question [allowing employees back to work too soon] is going to define their brand for decades” - Mark Cuban - Billionaire Entrepreneur Topic 1: How Digital Marketing will change after COVID: Martech ArticleCost Savings - Creative and Content Production Increase in Direct 1:1 Consumer Marketing (rise of ecommerce) Marketing Agility Becomes Norm (shift in messaging, advertising) - Letter’s we’vegot for dTopic 2: Successes & Failures in COVID Marketing Virtual Experiences: Verzuz Battles spawned from DNice Ad Trends: Brands turning into public service announcements (i.e. Youtube #withme)