Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week.00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:31 Karlyn’s Bio01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan09:11 - 11:32 Welcome to the show, Karlyn!11:33 - 13:59 Niche down and focus on helping authors14:00 - 18:23 Heart-centered entrepreneurs18:24 - 22:24 Fan Firestarter framework22:25 - 25:32 Engagement vs. vanity metrics25:33 - 26:23 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.26:24 - 30:28 Tactics for growth30:29 - 32:33 The power of relationships32:34 - 34:54 Making it easy for clients34:55 - 36:41 Collaboration and co-promotion36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/)37:41 - 38:48 Embrace authenticity38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey!39:26 - 40:12 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Engagement #ContentMarketing #Entrepreneurs #MarketingEssentialsMoment #MediaPlan #Collaboration #Authenticity #KitCaster #FreshMarketingStrategy #MarketingTips #SocialMediaPresence #GrowthTactics

Bobbi-Jo Meuleman assumed leadership of the Boise Metro Chamber as CEO and President on October 2, 2023. The role includes overseeing the organization’s tourism division, Visit Boise, and economic development division, Boise Valley Economic Partnership. She was selected for her extensive experience with governmental affairs and economic development as well her passion for promoting, supporting, and advocating for Treasure Valley businesses.Podcast Notes:00:00 - 00:19 “And that's another big component of something the Chamber does is advocacy is a huge part of it. And really watching to see what's going on, on the state, local and federal level, things that are impacting our businesses. And so that's a big thing that we do and we follow at the Boise Metro.” — Bobbi-Jo Meuleman00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 03:03 Bobbi-Jo’s Background03:04 - 11:20 Marketing Essentials Moment: LinkedIn Strategies11:21 - 14:31 Welcome to the show, Bobbi-Jo!14:32 - 18:01 Chamber's Community Engagement18:02 - 22:03 Chamber's Advocacy and Legislative Efforts22:04 - 26:58 Chamber Events and Networking Opportunities26:59 - 29:30 Leadership Programs and Mentoring29:31 - 30:21 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.30:22 - 36:06 Business Development and Networking Success Stories36:07 - 39:38 Chamber's Tips and Leads Groups39:39 - 42:01 Future Initiatives and Community Issues42:02 - 43:09 Member Benefits and Marketing Support43:10 - 43:38 Collaboration with Treasure Valley Chambers43:39 - 45:11 How to Get Involved with the Chamber (https://www.boisechamber.org/)45:12 - 45:35 Thank you so much, Bobbi-Jo! Share this podcast, give us a review, and enjoy your marketing journey!45:36 - 46:21 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#BoiseMetroChamber #BusinessGrowth #Advocacy #Networking #CommunityBuilding #Leadership #Mentorship #MarketingEssentialsMoment #LinkedInStrategies #CommunityEngagement #Collaboration #CommunityFocus

Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff. Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success.00:00 - 00:27 "The basis of the framework is streamline, systematize, automate, and outsource. So what we're talking about today is the streamline part of it, which is the lean marketing engine. So we'll get into that later, but systematize is, can you build templates around this? Can you create automations around this? Can you use AI for pieces of it? What can we use as an anchor that we can repurpose?” — Sarah Noel Block00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast00:47 - 01:34 Sarah’s Background01:35 - 08:10 Marketing Essentials Moment: Developing Effective Creative Ads08:11 - 10:57 Welcome to the show, Sarah!10:58 - 12:18 The Lean Marketing System12:19 - 18:52 Implementing AI in Marketing18:53 - 22:31 Success Stories from the Lean Marketing Engine22:32 - 25:09 Understanding Gateway Offers25:10 - 28:16 The Importance of Client Fit28:17 - 29:16 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.29:17 - 31:49 Building Trust with Clients31:50 - 33:12 Setting Expectations for Marketing33:13 - 38:53 The Role of Collaboration in Marketing38:54 - 39:33 Listen to the Tiny Marketing Podcast and Reach out to Sarah (https://www.sarahnoelblock.com/)39:34 - 40:58 Thank you so much, Sarah! Share this podcast, give us a review, and enjoy your marketing journey!40:59 - 41:45 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#TinyMarketing #TinyMarketingPodcast #LeanMarketingSystem #AI #AIMarketingTools #MarketingEssentialsMoment #CreativeAds #GatewayOffers #BuildingTrust #Collaboration #FreshMarketingStrategy #MarketingTips

Jennifer Radke is an international speaker, author, and business leader with over 20 years of experience in sales and leadership. Known for her practical solutions and expertise in coaching and training, she’s a sought-after speaker for businesses of all sizes. As the owner of the National Institute for Social Media (NISM) since 2016 and OMCP since 2023, Jennifer sets the standards for digital marketing professionals while continuing to support small businesses through Socially Inspired, her social media training and consulting company.00:00 - 00:18 " I hear individuals out in the digital space, out in social media land, say things like, audience identification is not important. I will sit down and argue that until the cows come home. I don't care if it's an old marketing idea or not. It is still 100% relevant.” — Jennifer Radke00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:50 Jennifer’s Background02:51 - 15:12 Marketing Essentials Moment: Primary vs. Secondary Market Research15:13 - 17:54 Welcome to the show, Jennifer!17:55 - 23:40 Strategic planning for audience identification.23:41 - 26:18 Social listening tools and strategies.26:19 - 28:08 Ideal customer for marketing courses.28:09 - 30:34 Thought leadership30:35 - 31:25 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West. 31:26 - 34:48 Audience identification importance.34:49 - 38:26 TikTok's influence on marketing.38:27 - 41:35 Realistic expectations in hiring.41:36 - 46:30 AI as a creative tool.46:31 - 51:56 Keeping up with industry trends.51:57 - 54:32 Career advice for students.54:33 - 55:30 Reach out to Jennifer. (https://nismonline.org/)55:31 – 55:52 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!55:53 – 56:39 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#NISM #OMCP #TargetAudience #AudienceIdentification #DigitalMarketing #MarketingEssentialsMoment #MarketResearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #NadineWest #ThoughtLeadership #AdvertisingTools

Joe DeVita, founder of Moving Traffic Media, began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth.00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:40 Joe’s Background02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right10:55 - 15:30 Welcome to the show, Joe!15:31 - 18:13 Founding Moving Traffic Media18:14 - 20:09 Changes in SEO and Search Engines20:10 - 24:15 Impact of AI on Search Engines24:16 - 29:36 Alternative Advertising Platforms29:37 - 30:50 Client Budget Constraints30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.31:52 - 34:25 Using First-Party Data34:26 - 37:36 Success Story: Healthcare Client Lead Generation37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/)39:00 - 43:43 Building Remote Team Culture43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey!44:23 – 45:09 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools

Carl Unegbu is a New York attorney, editor of the Comedy Beat website, and author of the popular blog O'Carl's Law, which explores the intersection of comedy and law. He also hosted Comedy Dialogue, a quarterly forum in Manhattan that combined stand-up performances with engaging panel discussions. In his new book, Comedy Goes to Court: When People Stop Laughing and Start Fighting, Carl provides essential guidance for comedy professionals, helping them avoid disputes, contractual errors, and behaviors that could lead to costly lawsuits. He also tackles the critical question of how far comedians can go while staying protected under the First Amendment.00:00 - 00:18 " If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — Carl Unegbu00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 02:46 Carl’s Background02:47 - 08:17 Marketing Essentials Moment: How to Market an Event08:18 - 10:20 Welcome to the show, Carl!10:21 - 15:02 Book Development: From Blog to Book15:03 - 18:29 Legal Boundaries: Free Speech and Defamation18:30 - 25:22 Case Studies25:23 - 28:02 Cultural Sensitivity28:03 - 29:02 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.29:03 - 33:08 Strategic Lawsuits33:09 - 37:00 Free Speech in America: Legal Protections37:01 - 39:02 Parodies: Legal Protections and Impact39:03 - 41:09 AI and Content Creation: Emerging Legal Issues41:10 - 43:07 Book Availability: How to Get “Comedy Goes to Court”43:08 - 43:58 Reach out to Carl43:59 - 44:47 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!44:48 - 45:33 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #EventMarketing #FreeSpeech #LegalProtections #BooDevelopment #FreshMarketingStrategy #MarketingTips #AITools #AITrends

Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 01:53 Sean’s Bio01:54 - 08:38 Marketing Essentials Moment: Art of Audio08:39 - 12:05 Welcome to the show, Sean!12:06 - 17:46 Memorable Projects and Campaigns17:47 - 20:47 Types of Market Research and Their Applications20:48 - 25:00 Recruiting Participants for Market Research25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research30:18 - 34:15 Differences Between Quantitative and Qualitative Insights34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!35:17 - 41:54 Advice for B2B Companies Considering Market Research41:55 - 44:44 Adopting to Gen AI44:45 - 49:44 Advice for Students Learning Market Research49:45 - 52:26 Quantitative Survey and Data52:27 - 56:17 Emerging AI Trends56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!58:28 - 59:14 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words.00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:35 Lorraine’s Background01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing09:46 - 12:05 Lorraine, welcome to the show!12:06 - 14:00 Three Key Elements for a Marketing Plan14:01 - 15:39 Identifying Your Customer15:40 - 17:39 Understanding Your Competitors17:40 - 20:11 Defining Your Marketing Objectives20:12 - 28:24 Success Story28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!29:11 - 36:00 Encouraging User Engagement and Content Creation36:01 - 39:00 The Power of Contests for User-Generated Content39:01 - 42:02 Understanding Zero Click Strategies42:03 - 44:39 Creating Engaging Short-Form Content44:40 - 50:58 The Importance of Direct Messaging for Links50:59 - 55:24 Advice for Students Entering the Workforce55:25 - 55:49 How to connect with Lorraine (https://www.linkedin.com/in/lorraineball/)55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com#MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney