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#1029 LØRN MASTERS in Digital Marketing with Maria Sääksjärvi, lecture 01 introduction

Season 1, Ep. 1029

In this Episode of #LØRN, Silvija Seres talks to Maria Sääksjärvi, who is an expert in digital marketing and teaches this at the Norwegian School of business, BI. The first part of the course will focus on the origin of digital marketing and the biggest differences between traditional marketing and digital marketing. How to grow through experimentation and success measurement will also be revealed.



Dette lørner du:

interdisciplinarity

Custom marketing

Relevance

Business of manipulation

Experimentation


Anbefalt litteratur:

Bernard Marr The Intelligence Revolution

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