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Let's Make This More Interesting
Episode 1: The Cost of Dull in Business (with Peter Field)
In this opening episode, Adam discusses a new analysis that reveals the real financial cost to a business of being dull with Marketing Effectiveness expert Peter Field. Exactly how much more expensive is it to run dull communications than engaging ones? And what can we learn from people who can’t afford to bore their audiences?
Adam and Peter's conversation explores:
- Why we should be much more intolerant of dull external and internal communication than we are
- A simple test: ‘The six slide rule’
- How we can make dull itself more interesting to those we need to change - by putting a concrete cost on it
- Peter’s new analysis, and what it reveals
- So why is it that so many well-intentioned, smart people are choosing to be dull?
- A look ahead to the future guests on the podcast: people whose job it is to make dull subjects interesting, and the two kinds of things we’ll learn from them
- 3 things you can do tomorrow
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Download Peter's slides on The Cost of Dull here: https://thechallengerproject.com/blog/the-cost-of-dull-with-peter-field
Follow Peter's work here: https://www.linkedin.com/in/peter-field-20110120/
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/
Follow eatbigfish on Linkedin and Instagram
See what’s coming up on the podcast at The Challenger Project
With thanks to our editor Ruth and producer Ross.
More episodes
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13. Episode 13: Lessons, Frameworks, Power and Sex (a look back at Season 1)
29:52||Season 1, Ep. 13In this bonus episode Adam summarises the key themes and learnings across all the guests from the first season, to make it useful and usable for you.He breaks his conclusions into five sections: 1. The Cost of Dull and the Value of Interesting 2. The Four Kinds of Dull3. Finding the right way to be interesting for you4. Common themes and key ideas across all the guests5. How to use it Read the full transcript of the episode at The Challenger Project.---------Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram With thanks to our editor Ruth and producer Ross.12. Episode 12: Giving up the gold (with Nick Reed)
01:08:53||Season 1, Ep. 12Named ‘one of the most 10 influential Brits in Hollywood’ by The Sunday Times, Nick Reed has been a successful Hollywood agent, won an Oscar for a documentary called ‘The Lady in Number 6’, and co-founded the most successful viral content company in the US.In this episode, Nick discusses with Adam what makes something not just more interesting, but interesting enough to share – along with what it’s like to celebrate winning an Oscar with Bill Murray, how to get cast in a Steven Spielberg film, and how to get a Hollywood studio to buy a writer that nobody wants to buy. And at the heart of Nick’s philosophy is what he calls ‘giving up the gold’: giving value to the other person early, without expecting anything in return. A longer episode that ends this first season, we hope you enjoy it.Nick's company - Shareability: https://www.shareability.com/Follow Nick on Linkedin: https://www.linkedin.com/in/nick-reed-79269731/Watch Nick's Oscar winning film, The Lady in No. 6, here: http://nickreedent.com/---------Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram With thanks to our editor Ruth and producer Ross.11. Episode 11: The third American art form (with Russell Davies)
16:38||Season 1, Ep. 11Powerpoint has become the poster child of Dull – can even this most maligned of mediums really be a tool to be more interesting? Russell Davies not only believes it can, but that it’s the third American art form, along with jazz and hip hop – but only if we think of it and use it in a very different way. It seems such a symbolic flip for the cliché of ‘Death by Powerpoint’, that we’ve given it its own short episode. Here Russell shares his very simple rules for really engaging an audience through Powerpoint.Russell's book: Do Interesting. Notice. Collect. Share.https://thedobook.co/products/do-interesting-notice-collect-share_______Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram See what’s coming up on the podcast at The Challenger Project With thanks to our editor Ruth and producer Ross.10. Episode 10: Making the magic more probable (with Russell Davies)
44:24||Season 1, Ep. 10One of the most stimulating speakers in brands and communications, Russell has been thinking about what it means to be interesting for over 20 years. In his new book Do Interesting – Notice. Collect. Share. Russell has codified the practice he’s used to make the world more interesting to him, and to make himself better positioned to bring interest to whatever topic he finds himself working on, inside and outside the world of brands. In this episode he shares how we can do it easily, too.https://thedobook.co/products/do-interesting-notice-collect-share_______Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram See what’s coming up on the podcast at The Challenger Project With thanks to our editor Ruth and producer Ross.9. Episode 9: Lashing the world with story (with John Yorke)
42:34||Season 1, Ep. 9While storytelling isn’t the automatic answer to every kind of ‘dull’, if we’re going to learn how to tell more interesting stories we should learn from the best. John Yorke founded the BBC Studio Writer’s Academy after a career that included being Head of Channel4 Drama and Controller of BBC Drama Production, working on and producing some of the world’s most widely viewed and critically acclaimed TV drama, from EastEnders to Shameless, Life on Mars and Wolf Hall. In this episode, he shares with Adam his learnings about how we can all tell a story that will really engage our audience.Read John’s book: Into The Woods: How stories work and why we tell them John’s company and training services: https://www.johnyorkestory.com/_______Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram See what’s coming up on the podcast at The Challenger Project With thanks to our editor Ruth and producer Ross.8. Episode 8: The interesting Squiggle and the long ‘Aha’ (with Helen Tupper and Sarah Ellis)
47:47||Season 1, Ep. 8The Squiggly Careers podcast has been hugely influential and useful for anyone interested in Career Development community. In this episode I talk to Sarah Ellis and Helen Tupper, the brilliant pair behind the podcast, the two bestselling books that have come out of it – Squiggly Careers and You Coach You – and the company they have founded, Amazing if.We discuss:How, in looking to throw out the old model of the ‘career ladder’, they arrived at that fascinating idea and language of the ‘squiggle’How they’ve found a much more engaging way to talk to people about confidence issues, and why it worksWhy dullness in large organisations is often a kind of conformityHow to be a ‘helpful rebel’ in big companies if you want to help shake up dull practicesAlong the way, they talk about a fascinating idea: ‘the long aha’ – that realisation that comes to you sometime after an engaging moment in a meeting, prompting you to question something you are doing, when you realise how pervasive that practice and issue has been in your life. As fascinating and useful as you would expect from the inimitable Sarah and Helen.Listen to the Squiggly Careers podcast Find out more about Amazing If's work Helen and Sarah's books:The Squiggly CareerYou Coach You ________Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram See what’s coming up on the podcast at The Challenger Project With thanks to our editor Ruth and producer Ross.7. Episode 7: Two thousand years more interesting (with Professor Arlene Holmes-Henderson)
50:25||Season 1, Ep. 7In this episode we talk to Professor Arlene Holmes-Henderson, Professor of Classics Education and Public Policy at Durham University, about her fierce belief in the enduring relevance of classical rhetoric to today’s world, and why its value in helping disadvantaged children find their voice in a more engaging way is fundamental to how schools need to develop oracy, alongside literacy and numeracy. And at the end, she gives a 10-minute masterclass in classical rhetoric that we can all use to make a speech more interesting. _____________Arlene's books Forward with Classics and Expanding Classics The ‘Shy bairns get nowt’ project https://www.durham.ac.uk/news-events/latest-news/2023/05/shy-bairns-get-nowt/Arlene's work in The Guardian https://www.theguardian.com/education/2023/jun/04/brucey-and-caesar-can-help-children-improve-oracy-says-classic-professorConnect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram See what’s coming up on the podcast at The Challenger Project With thanks to our editor Ruth and producer Ross.6. Episode 6: How to win a peacock show (with Gemma Parkinson)
57:18||Season 1, Ep. 6This is a podcast for people who can’t afford to bore their audience. And in this episode we talk to Gemma Parkinson, a Global Marketing and Business Director at Moet Hennessy, about how to elevate a presentation into an irresistible performance when you really need to carry an audience with you. A fresh, energetic and charismatic thinker, Gemma shares her advice about how to elevate the interest when it really matters.____Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram See what’s coming up on the podcast at The Challenger Project With thanks to our editor Ruth and producer Ross.5. Episode 5: On Saturn it’s raining diamonds (with Addison Brown)
38:15||Season 1, Ep. 5How can we be interesting enough to stick in our audiences’ long-term memory? In this episode, Adam speaks to Addison Brown, the science teacher who was the star of a recent Department for Education recruitment film. They discuss the four key principles that underpin success in every lesson – from cognitive load to dual coding – and how shorter pupil attention spans and higher expectations have driven a ‘blossoming of imagination within teaching'.'Every Lesson Shapes a Life': https://www.youtube.com/watch?v=aGd_Rrs-qNYBrian Cox asks 'what more do you want?" https://www.youtube.com/watch?v=7uqa2TMzag4_________Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram See what’s coming up on the podcast at The Challenger Project With thanks to our editor Ruth and producer Ross.