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Lead to Soar: Career Advice and Guidance for Ambitious Women Leaders
Celebrating Women's Leadership: Sheila Flavell brings curiosity and tech together
In this episode of L2S!, leadership and gender equality expert Michelle Redfern sits down for an interview with the one and only Sheila Flavell. Sheila is an extraordinary leader (by our full ACtS! definition!) in the truest sense. She has created exceptional outcomes for business and women in the Tech industry. She continues leading today and has the curiosity and energy to keep learning and pushing herself into new territory. We were so inspired by this episode, and hope you are too!
Learn more about Lead to Soar! and A Career that Soars! by visiting LeadToSoar.com
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Bio for Guest, Sheila Flavell
Sheila Flavell has over 30 years experience in the global tech sector. She played an integral role in FDM’s flotation on AIM in 2005 and was a key instigator of the management buy-out of the Group in 2010 and the subsequent listing onto the main FTSE Market in 2014. Sheila’s sector knowledge has been crucial in driving FDM’s global expansion programme, taking them into the FTSE250. She spearheads the ‘Global Women in Tech’ campaign and created FDM’s hugely successful Returners Programme. Sheila is Deputy President of TechUK and chairs the Institute of Coding’s Industry Advisory Board. One of her proudest moments in business was when FDM achieved a zero gender pay gap. She has won numerous awards during her career for services to the tech industry and was recognised in the 2020 New Year’s Honours list with ‘Commander Of The Order Of The British Empire’ for her services to gender equality in IT and the employment of graduates and returners. She is also listed in Computer Weekly’s ‘Most Influential Women in UK Tech, Hall of Fame.’
Bio for Michelle Redfern
Michelle founded Advancing Women, an enterprise that provides research and advisory services on workplace gender equality, inclusion, and diversity. She is co-host of A Career that Soars! The Women Who Get It is the founder of the women’s network, co-founder of CDW (Culturally Diverse Women), and host of the Lead to Soar podcast.
Michelle is an experienced Non-Executive Director with Board and advisory roles in the finance, sport, for purpose and supply chain sectors. She is a proud Ambassador for Flexible Working Day and Girls Uniform Agenda. She has held executive leadership roles at ASX & FTSE listed companies NAB, Telstra and Serco during her 30-year corporate career.
Michelle is a Graduate of the AICD, holds an Executive MBA (Distinction) and has various accreditations in organisational diversity and coaching. She is an in-demand speaker, a regular contributor to the discussion, and an advocate for gender equality and inclusion in sports and business workplaces.
Lead to Soar is a podcast for ambitious women and the leaders who support them. Hosted by Michelle Redfern and Mel Butcher, it delivers evidence-based, practical advice on leadership, career progression, and closing the gender gap. Join the Lead to Soar Network at leadtosoar.network or get Michelle’s book The Leadership Compass at michelleredfern.com/book.
More episodes
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199. Professional Jealousy: What Is It & How Does it Show Up?
32:33||Season 9, Ep. 199In this episode, Michelle Redfern and Mel Butcher tackle a workplace issue most people experience but rarely discuss openly: professional jealousy. They walk through how jealousy shows up, how it can be weaponised through policy or gossip, and why it can have serious consequences for someone’s reputation and career if it isn’t handled well.
198. The Dissenting Voice: Why Women’s Courage Will Define Leadership in the Age of AI
33:35||Season 9, Ep. 198Technology is racing ahead — but courage and conscience must lead the way. In this episode, Michelle Redfern and Mel Butcher explore how women leaders can be the dissenting voices that keep ethics, empathy, and humanity at the centre of progress.
197. How to Play the Long Game: A Career Strategy for Ambitious Women
27:27||Season 9, Ep. 197Your future self is counting on you. In this episode, Michelle Redfern and Mel Butcher explore how ambitious women can play the long game — building strategy, visibility, and momentum that leads to real career success.
196. Why Credibility PLUS Visibility Is Essential for Career Success
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195. From Hope to Strategy: How to Reach Your Full Potential
26:54||Season 9, Ep. 195Hope is not a strategy. Michelle and Mel show you how to define your full potential, state your ambition with a business lens, and build a roadmap that aligns your moves to revenue, margin, and growth outcomes. Practical prompts and language you can use this week.
194. Too Nice to Lead? How to Manage Up to an Ineffective Boss
29:49||Season 9, Ep. 194In this episode of Lead to Soar, Michelle Redfern and Mel Butcher tackle a quiet but costly leadership issue: the boss who’s “too nice to lead.” They’re kind, approachable, and well-intentioned—but decisions stall, standards slip, and teams burn out.You’ll learn how to recognise this pattern, manage up with evidence and courage, and raise the standard without burning out or doing their job for them. Michelle also unpacks why organisations keep rewarding comfort over competence, and what real leadership development should look like.
193. Why Being Busy and Obedient Is a Poor Strategy for Ambitious Women
21:15||Season 9, Ep. 193Why being busy and obedient is a poor strategy for ambitious women. Michelle and Mel share why obedience isn’t leadership, how to ditch non-promotable tasks, and why radical accountability drives career growth.
192. Real Talk for Women at Work: Why Loyalty Is for Labradors and Leadership Matters
20:00||Season 9, Ep. 192Michelle and Mel are back with fresh energy for a new season of Lead to Soar. They tackle why DEI work is going underground, why “loyalty is for Labradors” hit home, and how to lead when brilliant jerks and gendered feedback still thrive.