Ladies Who Launch

Everybody needs a life coach as their bestie, and in this week's episode of Ladies Who Launch, we’re welcoming back Dior Bediako to unpack the raw reality of running a business. We discuss the shocks of entrepreneurship, how to stop taking fails so personally, why being busy ≠ building, and why launching shouldn’t be your goal. Dior shares her tips on success with tangible weekly goals, structure and accountability that actually create momentum, how to know when to admit something isn't working, and her top advice to beat imposter syndrome without ever using your goals against yourself.Get Dior's design your future-self worksheet: https://pepperyourtalk.kit.com/736ece85c7In this episode, we cover:Why launching isn't the goal, and the real shocks of running a businessBusy vs building: why doing more ≠ more resultsHow to build structure that sticks: tangible weekly goals, accountability and results over processThe importance of knowing when to pivotMindset resets: stop comparing, stop using goals against yourself and beat imposter syndromeIf you’ve ever felt like your goals are bringing you down, this one’s for you!We Are Ladies Who Launch! CHAPTERS00:00 Meet Dior Bediako03:07 Using Business As Growth Tool06:33 Why You're Busy Vs Building14:29 Do Less, Get Better Results18:42 When To Quit & Pivot21:35 Find Your Bottom Left25:00 Growth Needs Systems32:17 Focussing On Being A Future Founder36:30 How To Find Your Ideal Customer41:03 Handling Being Copied49:10 How To Make Decisions Under Pressure51:28 When To Quit Your Job 57:01 Stop Feeling Behind01:05:02 Ditch Imposter Syndrome01:07:04 Final Thanks and Wrap🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW DIORInstagram: https://www.instagram.com/diorbediako/TikTok: https://www.tiktok.com/@diorbediakoFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

The cat's finally out of the bag! After months of hiding logos, dodging your questions, and biting my tongue every time you asked what "Roch Builds a Brand" was really about… I can finally tell you. Welcome to Eulah! In this episode I'm telling you the full story: where the name came from, the Korean-inspired formulas the whole brand is built around, and how we've somehow managed to bring it to you for £8–£12 a product. We're launching with 12 products including a gua sha companion that I am OBSESSED with. This is the biggest launch I have ever done and I’m so excited to share it with you. Sign up at eulahskin.com to be the first to hear more, get early access to products, and find out how to meet Rochelle at launch.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Eulah01:43 Eulah Brand Vision and Pricing03:39 Where To Shop Eulah06:14 The Meaning Behind The Brand Name07:37 Join the Eulah Community08:38 12 Products Sneak Peek09:56 Road to Launch Plans10:50 Expert Doctor Partnership🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW EULAH SKIN Instagram: https://www.instagram.com/eulahskin/TikTok: https://www.tiktok.com/@eulahskinWebsite: www.eulahskin.comFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founders, including Emma Grede, Ella Mills, Sabrina Elba, Sam Faiers, Mona Kattan, Amy Liu, Perrie Sian, Conna Walker, Frankie James, Vivien Wong, Aimee Smale, Penelope Cheshire, Ama Hill, Jessica Sepel and Jo Malone.This mastermind compilation is your spark and start to finding your idea and taking the first leap to building the business of your dreams. It includes all of those golden nuggets of advice from our Ladies who’ve Launched; from how to take the first leap, and turn personal problems and passion into purpose-led businesses, to building resilience through startup struggles, influencer growth and unwavering self-belief.In this episode, we cover:Taking the leap & founding from a personal problemTurning your passion into a careerNavigating early startup strugglesThe moment you truly ‘launch’Embracing failure and backing yourself through itIf you’re in need of a reminder of why you started and why you shouldn’t give up, this one’s for you.We Are Ladies Who Launch! Chapters00:00 From Fear to First Leap00:31 Why Founders Start01:05 How Personal Experience Sparks Ideas03:05 Believing in Your Product Vision04:20 Quitting and Going All In06:18 Starting Small Operations06:50 Bootstrapping, Solo Hustle and Managing It All08:34 Launch Breakthrough Moment09:11 Advice for New Founders11:03 Why Not Me 🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes. In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack. We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to.In this episode, we cover:Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand.Charlotte Tilbury mentorship that impacted her career.How AI and personalisation formulas solved the universal shade-match struggle.The expectations vs reality of starting up, and how she switches off.Business non-negotiables, the advice she ignores, and Ruth’s top tip.If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you.We Are Ladies Who Launch! Chapters00:00 Industry Meets Problem01:59 Pain Points & Waste In Makeup And Waste06:33 Scaling Brands And Building Confidence07:44 Charlotte Tilbury Lessons On Trust17:49 DCYPHER Tech Explained26:08 Launching In John Lewis34:55 Data Driven Foundation Formulas36:49 Fast Track Personalised Lip Products41:02 Switching Off As A Founder43:31 Learning To Let Go48:35 John Lewis Launch Moment51:45 Advice Regrets And Lessons57:30 Why Its Important To Obsess Over The Problem🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW RUTH Instagram: https://www.instagram.com/ruthxdcypher/DCYPHER: https://www.instagram.com/dcypherbeauty/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space.From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance.In this episode, we cover:How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space Lesson from building Mimétique completely self fundedHow storytelling and brand identity became her edge in an oversaturated marketDo's and don'ts of launching a modern brand and managing the conflict that comes with itFabienne’s top tip for solo foundersIf you’re an aspiring founder looking to launch in the beauty space, this one’s for you.We Are Ladies Who Launch! CHAPTERS00:00 Meet The Mimétique Founder01:55 Dermatology Family Roots07:16 Going Back to University at 4013:03 From Lab Vials to Le Bon Marché15:38 The Challenges Of A Self Funded Launch 17:44 Building the Team 23:27 Designing the French Pharmacy Look27:00 Founder Dos and Donts33:06 Letting Go to Grow35:18 Fabienne’s Five Year Vision41:49 Rocket Round 47:46 Mentors And Dream Collaborations50:22 Wrap Up🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW FABIENNE Instagram: https://www.instagram.com/fabienne_sebaoun/Mimétique: https://www.instagram.com/mimetiqueskin/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth.In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday.We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about.In this episode, we cover:The £30,000 Meta Ads horror story every founder should hearWhy Gigi & Olive pivoted four times before finding its winning modelThe operational reality of running a personalised product businessWhy chasing revenue can be a dangerous growth strategyHow customer obsession became Gigi & Olive's biggest competitive advantageThe Gigi & Olive podcast is launching September 2026Building a luxury brand through community, not just marketingThe mindset shifts every founder needs to scale with confidenceWhether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights.We Are Ladies Who Launch! CHAPTERS00:00 Meet Georgie Le Roux, founder of Gigi & Olive01:57 Introducing Gigi & Olive05:47 How to Track Trends in Products07:31 First Big Pivot to Own Designs09:25 Building Personalisation Operations14:06 Scaling Without Chaos19:46 Serving the Same Customer in Multiple Ways26:49 Meta Ads Horror Story28:43 Building Brand Through Word Of Mouth30:40 Next Business Pivots & Mindset33:15 Building Luxury in Crowded Market40:30 Building a Strong Brand Intentionally 41:24 The Gigi & Olive Podcast43:35 Rocket Round 46:01 Phone Habits And Sleep47:30 Profit Over Top Line53:56 Financial Priorities And AI56:47 Founder Boundaries As A Mum59:32 Niche Brand Power Move🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by  @StarlingBankApp  Find out more about Starling Business here: https://bit.ly/44sEaMf: FOLLOW GEORGIE Instagram: https://www.instagram.com/georgieleroux/Gigi and Olive: https://www.instagram.com/gigiandolive_/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

In this week's episode of Ladies Who Launch, Frankie James unpacks her founder story, from the uncertainty of figuring out a career path as a young adult to building Ideas Fest into a must-attend industry event. We get into turning setbacks into strategy, mastering assertive communication, navigating the grey area between business and friendship, and the financial tools every founder needs to know.In this episode, we cover:Frankie's founder journey from career uncertainty to building Ideas FestHow to turn setbacks into strategic opportunitiesNetworking, rapport-building, and navigating the blurred lines between business and relationshipsGaining the confidence to be assertive in the business worldFinancial support tools, top tips, and how to be a strong team playerIf you’ve ever wanted to start a business but don’t know where to begin, this one’s for you.We Are Ladies Who Launch! CHAPTERS00:00 Meet Frankie James02:33 Finding Your Path12:44 Family Business Dynamics15:31 An Intro To Ideas Fest 17:08 Pandemic Spark & First Festival Launch21:53 Building A Founder Community31:55 What’s Next For Ideas Fest35:59 Rocket Round 36:11 Community Non Negotiables 39:31 Hiring For Vibe, Not Titles43:45 Adopting The ‘Why Not Me’ Mindset54:48 Frankie’s Top Tips🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by @StarlingBankApp  Find out more about Starling Business here: https://bit.ly/44sEaMf: FOLLOW FRANKIE Instagram: https://www.instagram.com/frankie_j4y/Ideas Fest: https://www.instagram.com/ideas_fest/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy. Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have.In this episode, we cover:Building a world, not just a brand Showing up consistently as the brand you've createdIgnoring outside noise and knowing when a trend is actually worth your energyHow to find your creative and visual direction through brand colour, fonts, and typographyBranding for the customer you want, not the one you already haveIf you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you.We Are Ladies Who Launch! CHAPTERS00:00 Branding Masterclass Intro01:01 World Building Basics03:41 Prioritising Feelings Before Design04:34 Consistency Over Trends09:00 Founder Storytelling10:38 Colors, Fonts, and Copy14:00 How To Design For Your Future Customer16:14 Final Thoughts🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by @starlingbankappFOLLOW ROCHELLE Instagram: https://www.instagram.com/rochellehumes/TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GBFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch

In this week's episode of Ladies Who Launch, Rochelle sits down with communication expert Amira Quaye to unpack why so many women struggle to hold their own in high-stakes rooms. From being labelled "bossy" versus "headstrong" to the exhaustion of over-explaining and the quiet friction between male and female language. Amira breaks down how to unlearn old habits, reduce filler words, reframe your email language, and navigate difficult conversations without shrinking. Plus, her six fundamentals of communication for finding your voice in any environment.In this episode, we cover:Owning your voice in high-stakes rooms; why women get labelled "bossy", and how to hold your own without shrinkingUnlearning old habits, over-explaining, filler words, and the tension between male vs female languageReframing your written communication by stripping apologetic language from emails and finding authorityNavigating difficult conversations and managing the feelings that come with confrontation in both personal and professional lifeAmira's six fundamentals of communication for finding and projecting your voice If you’ve ever struggled to find your voice and speak your truth, this one’s for you.We Are Ladies Who Launch! CHAPTERS00:00 Introduction to Amira01:08 What is a Communication Expert?06:01 Understanding your communication style12:12 Unlearning Needs and Emotions14:58 Why We Over Explain 19:50 Male vs Female communication stigmas24:23 Filler Words and Rephrasing Your tone on email31:57 Holding Your Own in a room38:00 Handling Awkward Silences40:43 Why We Avoid Conflict44:23 How to approach Difficult Conversations 49:03 Assertive vs Defensive52:09 Difficult Talk No Nos57:03 Amira’s 6 Communication Fundamentals01:03:48 Top Communication Tip01:05:32 Wrap Up🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by @starlingbankappFOLLOW AMIRA Instagram: https://www.instagram.com/the_communicationexpert/TikTok: https://www.tiktok.com/@the_communicationexpertFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch