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80. Ep 80: Building Little Moons: The Sibling Strategy Behind the UK's Most Viral Food Brand
01:09:04||Ep. 80From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle.Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love.In this episode, we cover:Building a career and brand foundation from scratchKnowing which advice to take and which to ignoreCreating the Little Moons brand identityManaging explosive growth with effect Bringing in investment without losing the soul of your brandIf you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready.We Are Ladies Who Launch! CHAPTERS00:00:00 Introduction and Little Moons as a Family Favorite 00:03:08 The Inspiration Behind Starting Little Moons 00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing 00:12:33 How Vivien's Finance Career Helped Launch the Business 00:14:40 Launching Little Moons00:16:07 Building the Brand; From White Label to Little Moons 00:19:31 Founding the Business as Siblings00:23:02 Breaking Into First Major Retail Partnerships 00:28:38 The Viral TikTok Moment and Managing Sudden Demand 00:34:13 Amplifying Virality and Managing Retail Logistics 00:37:07 Business Scaling Challenges00:41:07 Bringing in Private Equity and a New CEO after 12 Years 00:44:29 The Myth of Overnight Success vs. A Slow and Steady Journey 00:47:27 The Complexities of International Expansion to 38 Countries 00:52:56 Rocket Round: Non-Negotiables, Launch Moments, Daily Habits 00:58:37 Advice for New Founders01:07:38 Celebrating Success and Vivien's Gratitude🔔 New episodes every Wednesday — subscribe so you never miss a launch.#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStoryFOLLOW VIVIEN & LITTLE MOONSVivien’s Instagram: https://www.instagram.com/thevivienwong/Little Moons Instagram: https://www.instagram.com/littlemoonsmochi/Little Moons TikTok: https://www.tiktok.com/@littlemoonsmochiFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch
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79. Ep 79: Behind Space NK's Viral Miami Influencer Trip
56:18||Ep. 79The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert.In this episode, we cover:How Space NK planned and executed the viral Miami Summer TripBuilding the perfect guestlistSelecting and integrating brand partnerships Myth-busting the influencer trip rumorsMeasurement and impact metricsWe Are Ladies Who Launch! CHAPTERS00:00 The Space NK Miami Trip That Went Viral01:59 Setting Campaign Goals03:26 Selecting The Guest List07:41 Myth Busting The Trip10:01 Partner Brands And Activations17:00 Creative Freedom Vs KPIs24:30 Measuring Success With EMV28:58 EMV Vs Sales30:07 Top Brands And Halo Moments 31:28 Addressing Media Backlash33:52 Space NK’s PR Team 37:00 Next Years Campaign Plans 43:14 Beauty Is Democratic48:12 What To Repeat & Refine50:44 PR Campaign Do’s & Don’ts🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW JINIInstagram: https://www.instagram.com/jinisanassy/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch
78. Ep 78: Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement
38:39||Ep. 78In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums. From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience.In this episode, we cover:Why Federika built the Luxury Mum Guide from scratchThe support system mums actually needWho you are before kids vs. the woman you become afterCurating the world's best family-friendly experiences for luxury-minded mumsWhere Federika is taking the Luxury Mum Guide nextWhy maternity fashion is broken and what needs to changeWe Are Ladies Who Launch! CHAPTERS00:00 Sunday Launch Intro00:57 Using Motherhood To Fuel Ambition02:29 Why The Mum Guide Was Needed06:03 Identity Shift and Work16:22 From Social Posts to Events19:31 Family-Friendly Venues In London21:11 Journey of the Luxury Mum Event Breakthrough24:01 Scaling Events and Brands28:03 Dream Collabs and Future Plans🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW FEDERIKAInstagram: https://www.instagram.com/luxurymumguide_/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch
77. Ep 77: Building Never Fully Dressed: Turning Customers Into Lasting Community
01:13:39||Ep. 77Lucy Aylen built Never Fully Dressed into one of fashion's most coveted cult brands; without investors, without chasing trends, and without ever optimising for virality.In this episode of Ladies Who Launch, Lucy shares the philosophy behind building slow, why she resisted the pressure to scale before she was ready, and how growing a fiercely loyal community from day one became the brand's greatest competitive advantage.From navigating the devastating business impact of COVID to knowing exactly when and how to grow a team, Lucy gives us the unfiltered blueprint for building a brand that lasts. In this episode, we cover:Why Lucy Said No To ViralityThe Power of Building SlowGrowing the Never Fully Dressed CommunityWhen & How To Build Your TeamSurviving COVID As A Fashion BrandBuilding Without InvestmentIf you're a founder who's tired of being told you need to move faster, raise money, and go viral to win this one's for you.We Are Ladies Who Launch! CHAPTERS00:00 Meet Lucy Aylen02:51 Never Fully Dressed Anti Viral Strategy07:52 Bootstrapped Ownership13:51 Building Through Customer Feedback20:10 Inclusivity and Sizing In Fashion29:11 Community Loyalty Lessons32:27 Small Team Big Energy33:38 Founder Role Evolution37:31 Motherhood and Boundaries39:50 Detaching From Business Drama45:19 Brand Identity to New Venture50:05 Advice for New Founders55:46 Work Life Blend Choices59:05 The Beyonce Topshop Moment01:00:03 Family First Routines01:04:46 Mum As Mentor🔔 New episodes every Wednesday — subscribe so you never miss a launch.#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStoryFOLLOW LUCYInstagram: https://www.instagram.com/lucyaylen7/NFD Instagram: https://www.instagram.com/neverfullydressed/NFD TikTok: https://www.tiktok.com/@neverfullydressedFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch
76. Ep 76: How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel
01:20:18||Ep. 76In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting for the same seat at the table.Sarah takes us from her early days breaking into the industry all the way to writing her book, Diary Of A Beauty Editor, and everything she learned (the hard way) in between. We get into what it really means to build authority and trust when the market is saturated, why authenticity is your most powerful career asset, and how to develop the editorial eye to know what's worth your time and what's just noise.We also go deep on beauty product red flags, the trends she's watching, and the questions every woman should be asking before she buys into the hype.In this episode, we cover:How Sarah broke into the fashion industry and navigated her way to the topBuilding credibility and authority in a saturated, competitive spaceBeauty product red flags and the trends shaping the industry right nowThe journey of writing a book and what it teaches you about your own voiceBeauty product guidance for pregnant women and women with cancerMyth busting beauty perfection standardsIf you're building a career in a crowded space and trying to figure out how to stand out this one is for you.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Sarah Jossel07:02 Making the Fashion to Beauty Shift11:34 Building Credibility in your Career29:07 Beauty Trend Red Flags31:18 Smart Spending on Beauty Trends34:54 Beauty and Confidence 39:07 The Journey of Writing a Book42:59 Approach to Functional Makeup 45:12 Filters and Fake Realities47:24 Finding Your Voice53:13 Clean Beauty Marketing Myths56:52 Clearing Up Clean Beauty Confusion59:36 Pregnancy and Cancer Beauty Product Guidance 01:03:36 Pressures of Perfection Myth01:13:33 Consistency Over Noise🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW SARAHInstagram: https://www.instagram.com/sarahjossel/TikTok: https://www.tiktok.com/@sarah_josselFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch
75. Ep 75: The Realities of Scaling A Social Media Agency with Sedge Beswick
01:13:26||Ep. 75Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million.But, this is more than an exit story. Sedge gets radically honest about the parts that don't make the highlight reel, founder loneliness, cashflow problems, navigating private equity while pregnant, and why breaking hustle culture was one of her best business decisions.In this episode, we cover:How Sedge became ASOS's first social media hire before social was a careerLanding big clients fast and managing the growth that followedInvestment, cashflow, and the realities of founder financeMotherhood, setting boundaries as a founder, and breaking hustle cultureWhat the £24M exit really felt likeOwning and creating balance as a successful woman in businessRedefining success, freedom, and what comes after sellingThis is a masterclass in building with intention, exiting with clarity, and redefining success on your own terms.We Are Ladies Who Launch! CHAPTERS00:00 Meet Sedge Beswick01:23 Working In Social Before It Was A Career06:17 ASOS First Social Hire 14:02 Social Media Becomes Marketing16:17 Accidental Agency Leap20:46 Landing Big Clients Fast23:43 Investment And Managing Cashflow30:06 Lonely Founder Rollercoaster33:20 Boundaries In Motherhood37:51 Breaking Hustle Culture41:20 Scaling Through Sales43:18 Lessons In Hiring46:03 Leadership vs Being Liked48:47 Private Equity and US Expansion51:01 Pregnancy Changes the Deal56:59 Selling The Business and Resetting01:00:32 Redefining Success and Freedom01:10:22 Final Advice and Wrap 🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW SEDGEInstagram: https://www.instagram.com/sedgebeswick/YouTube: https://www.youtube.com/@SedgeBeswickLinkedIn: https://www.linkedin.com/in/sedge-beswick/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch
74. Ep 74: How SOJO Got Into Selfridges: The Real Story
01:04:52||Ep. 74Josephine Philips is the founder of SOJO, the UK's first on-demand clothing alterations and repairs app. She started SOJO by manually cycling garments across London to validate the idea before raising £1.8M in pre-seed funding (backed by Depop's own founder), landed Forbes 30 Under 30, and opened a permanent concession in Selfridges.In this episode, Josephine gets brutally honest about the real journey: finding a tech co-founder early on,, the hiring mistakes that slowed her down, a six-week fundraising sprint that changed everything, and what it actually means to build with the end in mind.This is a masterclass in doing more with less, moving fast without breaking your team, and why representation in VC funding is still one of the most urgent conversations in entrepreneurship.What we cover:Finding a tech co-founder as a non-technical founderNavigating the fashion space outside of fast fashionFinding a niche in a typically crowded spaceThe timings and strategy of raising investmentThe stats around investment for Black WomenHiring and growing a team for your business, not following the status quoHow to build a B2B strategy without losing focusHow to SOJO x Selfridges Partnership happened The honest truth about representation in VCIf you're building something new or struggling to articulate why your idea matters, this one's for you.We Are Ladies Who Launch! CHAPTERS00:00 Meet Josephine, Sojo Founder03:17 The Tailoring Niche07:48 The Problem with Fast Fashion13:52 Validating The Business Idea16:59 Finding A Tech Co-Founder22:24 Launch Traction And Press23:40 Funding And Getting Investment29:48 Hiring Growing Pains33:01 Corporate vs Startup Hiring34:19 The Right Time For Funding 35:24 More Team Slower Progress37:09 Focussing On Your B2B Strategy38:11 Where Is Sojo Today?39:16 Hiring for Complementary Skills41:36 Testing Agility in Interviews43:43 Representation in VC Funding47:53 6-Week Fundraising Sprint50:57 Selfridges Partnership Breakdown54:49 Global Expansion Plans01:00:33 Build With the End in Mind🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW SOJOSOJO Instagram: https://www.instagram.com/sojo.uk/Josephine Instagram: https://www.instagram.com/josephine__philips/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch