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Keep the Flow

Every Creative Is Panicking About AI. He Isn't.

Season 3, Ep. 79

I keep hearing the same fear on repeat: AI is going to hollow out creative work. 


I feel it too. I've got kids about to start college, and it keeps me up at night. Then I watched a talk by David Lee, the chief creative officer at Squarespace, who argues almost the opposite: that creativity is the only job left once the machines take the rest. 


Around the same time I heard the writer Dave Eggers on the Wild Card podcast say something I can't shake – that you're one of one, and handing your voice to a machine is a crime against yourself. 


This episode is me thinking out loud about where those two ideas meet, why I stopped leaning on AI to develop my scripts, and where I think it can still genuinely help.


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