Inside Influence


Nancy Duarte - Resonate: The secret structure of great presentations

Season 1, Ep. 24
Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence - to get to the bottom of what it really takes to own your voice - and then amplify it to drive an industry, a conversation, a movement or a nation.
And when you think about that, about moments where someone has used their influence to drive a nation, a few iconic moments will come to mind for all of us.Moments where, one person stood up, and through their own human story, united a tribe of people behind an audacious idea: I’m of course thinking of speeches likeMartin Luther King’s ‘I have a dream’Winston Chrchill’s ‘we shall fight them on the beaches’And our own Julia Gillard’s ‘I will not be lectured on Misogyny by this man’
These are all just words, impassioned cries for action and change from one person’s heart to another, but from these words, a tide of change was created.
And that’s what we are diving into with today’s guest, the power that words, stories and presentations have in taking an idea and giving it life and gravity.
My next guest is the CEO and founder of Silicon Valley’s largest and most successful communications firm, Duarte Inc – Nancy Duarte.
Nancy has spent the last 30 years immersed in the world of human story telling and has been behind the scenes of some of the most compelling, as she calls them’ impassioned pleas we’ve ever seen including the Al Gore’s ‘an inconvenient truth’ and countless TED talks. She’s worked with the thought leaders of global brands like Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank.
She’s also a renowned author and has books that have shaped the way many of my own clients now communicate including illuminate, resonate and the communications bible ‘slide:ology’
She’s been the master of the crazy world of presenting since way before speaking was cool, back in the days of projectors and transparencies, where you had to draw your idea onto a sheet of plastic.
In this conversation we cover some serious ground so I suggest you grab your notebook, your iPad or an envelope, whatever you can lay your hands on as we explore:
1. The one pattern all the world’s greatest speeches have in common2. The power of using contrast when building frenzy behind your idea3. How to create action on the back of any presentations by ‘illuminating’ a new path4. Why we sabotage our own ideas – and how to let the struggle transform us
So, think of this as an absolute masterclass in how to convey an idea in its most potent form. Whether that’s across a board room table, a kitchen table, or a lectern to drive serious change.
After this hour, you’ll have the world’s most powerful tools, so now there’s no excuse.
So this is me and Nancy Duarte – geeking out over the power of presenting - enjoy

More Episodes


Zoe Chance on why influence is your superpower and what's holding you back

Season 1, Ep. 164
What holds you back from having the influence you want?Quickly listen to the first thing that comes into your mind. It might have been a sense that somehow you’re not charismatic enough, or not aggressive enough – or maybe the opposite. You talk too much and forget to listen or emotionally engage.So if we have a clear idea on the blocks that are holding back from the influence we know we’re capable of having. What stops us?According to my guest today, tapping into your true influence superpower is like learning a new language. We all say we want it, but few of us are prepared to go through the discomfort and awkwardness of becoming fluent.Today’s Guest My guest today is Yale Professor and super human, Zoe Chance. Zoe is a writer, teacher, researcher and climate philanthropist. Her latest bestselling book is called ‘Influence Is Your Superpower.’ She has a doctorate from Harvard and teaches the most popular course (in that it  completely sells out every year) at Yale School of Management. Her research is published in top academic journals and covered in global media outlets. She speaks on television and around the world, and her framework for behavior change is the foundation for Google’s global food policy. Twitter: @zoebchanceFacebook & Linkedin: @zoechanceYou’ll LearnWhy the universe is not designed for our pleasure, and what that has to do with how we influence ourselves and (as we both discovered) the wiring of our children. The difference between our ‘alligator’ mind and our ‘judge’ mind – and you guessed it, why it’s always wise to win over the alligator first.Why you should focus on changing someone’s ‘behavior’ and not their ‘mind’. The main misconceptions about what it takes to be a person of influenceFinally, how Zoe is dealing with her own influence blocks right now. Believe me, the further you go on your influence journey – the more upper limits you will encounter and the better the tools you learn to employ.References and links mentionedMy new ebook The Influencer Code’s book Influence Is Your SuperpowerInfluence Insights NewsletterThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Also, don’t forget to hop on my website and download my new ebook The Influencer Code or become an insider by signing up to my newsletter.

Erik Qualman on standing out, The Focus Project and the (not so) simple art of doing less

Season 1, Ep. 163
What’s holding you back from focus right now?Most of us started this year with (hopefully) some clarity on what we want to set in motion. Goals we want to kick, freedom we want to create, impact and influence we want to build.Yet what if I told you that the key to achieving any of those intentions was a commitment to doing less rather than more?My guest today is the King of getting maximum impact, with minimum distraction.Today’s Guest Erik Qualman is a 5 time #1 Bestselling Author and speaker, having performed in over 55 countries and reached over 50 million people. His books ‘Socialnomic: How social media transforms the way we live and do business’, ‘Digital Leader – Five simple keys to success and influence’ and his latest ‘The Focus Project – The not so simple art of doing less’ have been on the CEO lists of must-reads for over a decade. Erik’s work first caught my attention a few years ago. When a video he created seemed like it was being played on loop by every influencer, industry expert and CEO I knew. Literally every conference I attended or spoke at - Erik’s video was played from the stage.That video was ‘Socialnomics’, a video trailer for what would become his bestselling book of the same name. It was a two minute visual feast detailing everything you need to know, and couldn’t have imagined, about the rise of social media. If you haven’t seen it, or want to see a book trailer that literally created a global best seller, check it out here.So, needless to say, I’ve wanted to dive into Erik’s brain for awhile.Twitter, Instagram and Tik Tok: @equalman You’ll LearnHow Erik created ‘Socialnomics’ and the keys to using content for massive cut through.The story behind Erik’s legendary lime green glasses and why stepping through your story, rather than avoiding it, is the most powerful thing you can do to stand out.Why Erik wrote ‘The Focus Project’ as the ‘anti-venom’ to his first book. A journey that began when he noticed his own inability to focus into a world of digital distraction.What’s on Erik’s ‘Not To Do’ list right now – and how you can learn way more from learning what someone is committed not to doing, than what they’re hoping to attempt.Finally, the advice he gives his own children about how to manage their focus and make a mark, in a world of never ending distraction.The biggest piece of gold I got out of this conversation was a question I have since shared with many people in my inner circle who are trying to focus:“What’s the ONE thing that if I do it well will make everything else easier or not necessary?”Answer that question, then focus like your life depends on it.References and links mentionedMy new ebook The Influencer Code for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Also, don’t forget to hop on my website and download my new ebook The Influencer Code or become an insider by signing up to my newsletter.

Christine McKay - Why not ask? How to negotiate and get more without the battle

Season 1, Ep. 162
How do you feel about the word negotiation?When most people hear the term negotiation, they usually think of tense conversations, fighting for what you deserve and a battlefield mindset. Yet what if that whole concept – that of thinking about negotiation as a form of combat – meant you never actually get what you want? What if treating it as a zero sum game, with one winner and one loser, prevented the most valuable outcomes from ever even being discussed?My guest today believes negotiation is the opposite of combat. Today’s Guest Christine McKay is the Founder and CEO of Venn Negotiation, a company through which she turns clients into world-class negotiators. As a powerhouse negotiator Christine has worked with roughly half of the Fortune 500 companies on the planet, negotiated billions of dollars worth of deals – more often than not from what was presumed to be the weaker side of the table.She is also the author of ‘Why Not Ask?: A Conversation About Getting More.’ A step by step guide to no longer giving up on what you really want, simply because you don’t know how to ask for it.However, incredibly, that resume isn’t the most amazing thing about Christine.For that you need to rewind a couple of decades. To when Christine was a homeless single mother living in a trailer and surviving on welfare.How she went from that situation, to eventually earning an MBA at Harvard University, then onto one of the most globally sought negotiators in the world – is a story that will blow your mind.LinkedIn: You’ll LearnHer journey from a homeless single mother to globally sought-after negotiatorThe key mistakes people make in the negotiation process and how to avoid themWhy you can’t negotiate by talking about the past – only about the present.The unbelievable power of creating your own advisory board.Why ‘no’ is always the most powerful word in any negotiation.Finally, why you need to know your values, before you start negotiating your value.References and links mentioned offers a course that gives people the basics for business negotiation and how to effectively negotiate to get more of what you want in her VennMasters Level 1  course.Thanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Also, don’t forget to hop on my website and download my new ebook The Influencer Code or become an insider by signing up to my newsletter.