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The Next Right Thing: Tiffani Bova on growth zones, tuning out the noise and jobs to be done

Season 1, Ep. 76

Hi – this is Julie Masters and you’re listening to The Next Right Thing – a mini-series from The Inside Influence Team. Designed to provide some actionable certainty in uncertain times. Specifically – and the situation we’re all facing right now – the ‘messy middle’ of the COVID-19 pandemic.


The idea behind this series is to go out to some of the most popular guests from past episodes of Inside Influence – and ask them one question: ‘What are the most important things you are focusing on right now (tools, ideas, strategies) - or advising your clients to focus on - that you know for sure work in uncertain times?’


The intention being that somewhere in there, from these incredible minds, you might be able to find inspiration for your next right thing – or to put it another way - a point of certainty amidst the uncertainty.



In this episode I speak with… Tiffani Bova. Global customer growth and innovation evangelist at Salesforce AND Wall Street Journal bestselling author of – ‘Growth IQ - Get Smarter About the Choices that Will Make Or Break Your Business’. 


What impresses me most about Tiffani isn’t her credentials – which are extensive – or her laser focused approach to solving the growth challenges of some of the world’s top tier firms. What has always impressed me during the few times we have been able to spend some time together - is her ability to peer into the clutter – into the never-ending predictions, statistics and trends – especially at times like right now -  and translate them with a level of certainty, clarity (and perspective) that only comes from having done the work.


In todays conversation we talk about… Stabilised decision making – and why’s it’s vital during any crisis. The Growth Zone – what it is – what it looks like – and how we will know when we’re there. Which consumer habits are temporary and which are now here for good. And the one that hit me the hardest – the idea of ‘Jobs to be done’ and how it needs to be the guiding light for whatever you do next.


What I want you to reflect on here… isn’t actually related to growth – but more related to influence. Tiffani has one of the most finely attuned ‘question radars’ that I have ever come across. Her success as an analyst, author, influencer and leader is in my opinion down to one thing – she listens hard to the questions of her target market, and makes it her absolute mission to answer them. There. That’s it. That alone is an insanely powerful next right thing.


If you want to dig even further into Tiffani’s insanely smart mind and Growth IQ as a set of tools and strategies… you can also hunt down our previous conversation - which I believe is episode No. 42. You can also find her book on Amazon – highly, highly recommended. 


I’ve said it before and I’ll say I again - this series very much a ‘by the seat of your pants’ kind of thing… lockdown means we’ve had to work with what we have in terms of equipment and internet speeds. So sound quality isn’t always perfect. But – as I’m learning to embrace - that’s not the point. 


The point is that we’re showing up – with intent that somewhere in here – imperfections and all - you will find the fuel you need for your next right thing.



So… other than staying well and looking after each other - I hope somewhere in here you find the fuel you need for your next right thing.

More Episodes

6/10/2020

Tom Asacker -The Business of Belief, why desire and truth hold the keys to influence

Season 1, Ep. 80
Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence - to get to the bottom of what it really takes to own your voice - and then amplify it to drive an industry, a conversation, a movement or a Nation.=====I’m sure you, like me and 99% of the population of this planet, would think of yourself as a rational person. The dictionary definition of rational is: ‘based on or in accordance with reason or logic’. ‘Reason and logic’; I’ll take those words – who doesn’t like to think of themselves as logical and reasonable?Well, I’ve got some news for you – and it’s probably not a surprise. We are not as rational as we think we are. You are not – and I am not.According to my next guest, most of our day to day decisions are not carefully evaluated, thought through - or weighed-up. But instead based on beliefs, personal preferences and working assumptions – each one cross-checked against our environment, background, desires, feelings and mood at any specific time. And most of that… is done unconsciously without you even being aware. Sound hard to navigate? Unfortunately it is.As I record this introduction, the aftershock, global protesting and heartbreak following the death in custody of George Flyod – is still very much ongoing. And if that situation teaches us anything – it should be how hard wired, unconscious (and often dangerous) our beliefs systems can be.But it’s not enough to sit in that knowledge - what comes next is probably the most important question when it comes to understanding influence – what does it take to understand, direct – and in this case – redirect our beliefs into new behaviour?My guest today has spent a good portion his life studying the gap between what we say is important – and what we actually do - both for individuals, companies and social movements.A speaker, writer and advisor - Tom Asacker takes a different approach to creating momentum, and that approach is all about belief, desire and the physics of action. He has worked with Fortune 500 companies, co-founded a high-tech medical device company - won the George Land Innovator of the Year Award – and is now the author of ‘The Business of Belief’ focusing on the hidden logic of behaviour.In today’s conversation we talk about....·How to close the gap I mentioned earlier – taking your team, your community or yourself from ‘talking the talk’, to ‘walking the walk’.·Why as a leader you have to embrace the desires and beliefs of those you are trying to influence – especially when the horizon is uncertain. And I don’t mean just acknowledge those beliefs (which actually was a shift in my thinking), but instead find a place where you can authentically own them as your own.·How to get over the past experiences and stories that impact how you show up - so you can arrive at a situation open, but still armed with certainty.·And why it’s physically impossible to hit a baseball – I know this sounds like this would have nothing to do with influence – but it has everything to do with waiting for the right moment… vs. swinging with intent and trusting you have the muscle to follow through when the angle becomes clearer.What I want you to reflect on in this episode is how hidden and hard wired our beliefs can be. We are complex and multi-dimensional beings – who bring our entire history and belief system with us to any table or conversation. However, by accepting that - and by committing to the excavate – understand – and work with someone’s beliefs – including our own – we start to walk the fastest and most powerful road to influence that I know.So, take a seat, let the logical world go for awhile – hard as that is right now - and open your mind to the thoughts and (ever flexible) beliefs of Tom Asacker.
5/26/2020

Scilla Elworthy on Non-violent communication

Season 1, Ep. 79
Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence - to get to the bottom of what it really takes to own your voice - and then amplify it to drive an industry, a conversation, a movement or a Nation.Now, at the time of recording and publishing this episode we are still in the grips of the COVID-19 pandemic. Some lockdowns are easing, some are being extended - but wherever you’re at in your lockdown, we are all at a point where it’s something we’ve been dealing with for months - rather than for days or weeks.For many, or for most in fact, the stress and the strains of those months are very real and there’s a high chance that conflict is a lot more familiar part of your life than it was pre-pandemic. That conflict might be light – children arguing over toys or homework – more intense – as many of us deal with financial and family crisis points – or critical – if – as is the case for far too many - your home isn’t a safe place – and the main emotional and physical dangers lie more within your four walls than outside.For some people, dealing with – and trying to resolve – conflict - is their life’s work. And it’s one of those people who is my guest for this episode.Dr Scilla Elworthy was put on her ‘path’ at the young age of 13 - having watched a life altering news broadcast in 1956 which literally jolted her into action. That small moment changed her life, which in turn, helped change the lives of countless others.Dr Elworthy is best known for founding the Oxford Research Group; an organisation set up in 1982 to develop communication between nuclear weapons policy-makers and their critics - for which she was nominated three times for the Nobel Peace Prize.In 2003 she left her role there as executive director and set up Peace Direct; a charity which supports peace-makers and peace builders in areas of conflict. She is also a member of the World Future Council, has advised Desmond TuTu andSir Richard Branson in setting up ‘The Elders’,and wasAwarded the Niwano Peace Prize in 2003.Today her full attention is on developingBusiness Plan for Peace -resulting in her 2017 bookThe Business Plan for Peace: Building a World Without War.Her latest booklet - which has literally just been released – is called: ‘The Mighty Heart: How to transform conflict’. It takes the experience of people who have been preventing and resolving conflict for decades; some on the front-line, others within families or schools. And distils their experiences into practical, non-technical advice on how build your own mighty heart.So what’s a mighty heart? Put simply, it’s having the courage to meet conflict with compassion, curiosity – and unshakeable presence.How do we do that? Keep listening. In this conversation we dive into:·How to deal with a bully without becoming a thug yourself, and how to overcome violence in all its forms without resorting to force.·Why it’s important to realise that whilst it’s okay to be angry at ‘the thing’, it’s not okay to be angry at the person who holds the opposing view on that ‘thing’; get mad at ‘the thing’ together and resolve it.·Self intervention - how to take a step back when we feel too close to the trigger point - very important this one, and very relevant for these times.·How to take a stand clearly and calmly – and with full gravity - so you are not dismissed. Quick Tip - it’s important to literally take a ‘stand’.·And how we build certainty through self enquiry. Especially in those 3am moments. One of my favourite moments in this conversation is listening to how Scilla – literally – deals with her dragons when they arrive at 3am.For me – speaking to Scilla was both a deep honour and reminder that the most powerful forms of influence are not force, aggression or interruption. Which Iknowsometimes is a hard truth to hold onto.In the long run of history – or any relationship - the only lasting genuine peace always comes from a willingness to firstly show up – for ourselves before anyone else. Then to get curious about both sides of the story – even when that feels impossible. And finally, in the decision to fiercely and compassionately hold our ground – even (and especially) in the moments when our knees shake and our voices break.Writing this introduction actually sent me off in search of a poem I hadn’t read in years, it’s by Rumi and it’s the closest (and shortest) summation of the beginnings of peace that I have ever found:“Out beyond the ideas of right and wrong there is a field – I will meet you there’.So, find whatever resembles a peaceful place for you right now - and enjoy my conversation with the truly indescribable, Dr Scilla Elworthy...
5/18/2020

The Next Right Thing: Brandon Webb on pivots, staying fluid and harnessing with fear

Season 1, Ep. 78
Hi – this is Julie Masters and you’re listening to The Next Right Thing – a mini-series from The Inside Influence Team. Designed to provide some actionable certainty in uncertain times. Specifically – and the situation we’re all facing right now – the COVID-19 pandemic.The idea behind this series is to go out to some of the most popular guests from past episodes of Inside Influence – and ask them one question:‘What are the most important things you are focusing on right now (tools, ideas, strategies) - or advising your clients to focus on -that you know for sure work in uncertain times?’The intention being that somewhere in there, you will find inspiration for your next right thing – a point of certainty amidst the uncertainty.In this episode I speak with… Brandon Webb. Former US Navy SEAL sniper, New York Times bestselling author and Entrepreneur.He has received numerous distinguished service awards - including the Presidential Unit Citation (awarded to him by President George W. Bush), and the Navy and Marine Corps Commendation medal with “V” for valour in combat.After ending his Navy career, he then went on to embark on an entrepreneurial journey that – first time out of the gate – literally resulted in him losing everything. Undeterred - he dove deep into the pivot and went on to found Hurricane Media - a digital content network nowvalued at over $100 Million dollarsThis episode jumps around a bit but the there's 3 or 4 gold nuggets I want you to listen out for...In this episode, we talk about mental management Navy SEAL style,getting off the X and staying fluid, drown-proofing (literally a concept that changed my life – professionally and personally) and surrounding yourself with the right peoplewhen the terrain gets unclear.You may notice a fair amount of background noise in this episode – for those of you that are particularly sensitive to that – I totally get it. It’s just the trade off we had to make to get this one out there. Interesting side story…If you want to dig even further into Brandon’s genius – you can also hunt down our previous conversation - which I believe is episode No. 38.But for now, and as always with these episodes – and all of the Inside Influence conversations come to think of it - I hope somewhere in here you find the fuel you need for your next right move.