Inside Influence

How do you feel about the word ‘bragging’? Does it make you squirm and immediately want to bolt away from the spotlight – or excited about an opportunity to share your success?When a colleague, friend or co-worker starts to say things that sound like bragging - does it rub you up the wrong way? Or do you start feeling inspired and curious about how you could get similar results? My guest today thinks we all need to become better braggers. Which as someone who started life as a good British girl, raised to avoid phrases like ‘Too big for your boots’ and the cardinal sin of life becoming ‘Full of yourself’. Had me beginning this conversation already in a full body sweat.Today’s Guest Lisa Bragg is an author, speaker and advisor helping people self-promote in a more authentic and un-obnoxious way. She is the founder of MediaFace, a Toronto-based content and consulting firm and author of: ‘Bragging Rights; How To Talk about Your Work Using Purposeful Self-Promotion’. A book that digs into the art of bragging and reveals that people really DO want to hear about our success. That actually, when we share our wins and achievements, not only does it raise the bar on what’s possible for the people around us – it creates a field that immediately starts to attract even greater levels of success and opportunity.That’s if we know how to do it right.LinkedIn: https://www.linkedin.com/in/lisabraggInstagram: https://www.instagram.com/thatlisabraggFacebook - https://www.facebook.com/ThatLisaBragg/ You’ll LearnWhy (unlike the high school sports team) we need to learn to pick ourselves - rather than sitting on the sidelines waiting to be picked. How to move from awkward ‘self promotion’ to authentic ‘purposeful promotion’ - and the right questions to ask to unpack exactly what to say.The power of focusing on what makes you ‘remarkable’ i.e. literally worth ‘remarking’ upon. Including the key questions to help you realize exactly how remarkable you are. The powerful equation of ‘Fear + 10%’. I love this, basically when you face something or someone that makes you want to back down, how to lean in just a little bit further.Finally, why our perceptions of words like ‘bragging’ and self-promotion – even down to the language we use - rob us of way too many brilliant people and ideas at a time when we need them the most.References and links mentionedMy new ebook The Influencer CodeLisa is offering listeners exclusive access to download: Bragging Rights Riff Tool: idea and content generation. Simply follow this link https://www.lisabragg.com/listener-loveThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook. The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter.

Do you have an Alter Ego? A side of yourself, with a whole different set of traits and strengths, that you can quickly access to give yourself the edge?Usually when we hear the term ‘Alter Ego’ we think of Peter Parker and Spider Man, Diana Prince and Wonder Woman, Clarke Kent and Superman. The list goes on. However, what if I told you that some of the greatest performers and influential figures on the planet also had one. A side of themselves that they deliberately built and cultivated. A persona that allowed them to access hidden superpowers. Powers like strength, resilience, charisma, deadly focus or larger than life presence – that may otherwise have remained undiscovered.Today’s Guest My guest today has helped millions of people access their Alter Egos in order to move from their trapped self, to their heroic self.Todd Herman is a coach and mentor to some of the world’s most elite athletes, public figures and leaders. An expert on the topics of performance, mindset, strategy and execution - his work goes well beyond the theory. After over 22 years and 15,000 hours on the field of play, Todd has helped his clients achieve some of the greatest feats on the planet.I first discovered Todd through his best selling book, ‘The Alter Ego Effect: Defeat the Enemy, Unlock Your Heroic Self and Start Kicking Ass’. This idea that we all have secret identities, dormant versions of ourselves that we keep buried (due to conditioning, past experiences or societal norms) really rang true with my experiences working with high level speakers and thought leaders.Then I read his book and, to put it simply, it completely unraveled and rebuilt how I thought about myself and how I show up in the world.LinkedIn: @toddherman1Twitter: @todd_herman Instagram: @todd_hermanFacebook - @toddhermanconnect TikTok - @todd_hermanYou’ll LearnHow to find your alter ego – not to change who you are – but to enable you to perform at levels you may previously have thought impossible. How to move from your ‘trapped’ self to activating your ‘heroic’ self. And the power of ‘totems’ to help you tap back into your power.The Importance of naming your enemy – not the enemy out there because, as you’ll hear, in many senses their name is irrelevant. Instead the voice inside your head that’s keeping you on the sidelines.Finally, why answering the question ‘Who do you think you are?’ holds the key to unlocking more strength, wisdom and fire than you ever knew you possessed.References and links mentionedhttps://toddherman.me/If you liked this episode, you might also enjoyDr Kristy GoodwinDoug ConantThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook. The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter.

As the Inside Influence Team and I take a short break to refuel our collective batteries over Summer - or Winter depending on where you are in the world - we’ve got you covered. For the month of August we will be releasing a weekly ‘PowerCut’ of our favorite (and your favorite) podcast episodes from the past year. These are short powerhouse episodes, to keep you fuelled and showing up at the next level. Each PowerCut contains the most useful tools, moments or insights from the full conversation, essentially a mini masterclass in influence.Our final PowerCut episode is with the incredible Gay HendricksToday’s Guest Gay Hendricks has been a leader in the field of transformation and bodymind therapy for more than 45 years. After earning his Ph.D. in Counseling Psychology from Stanford, Gay served as professor of Counseling Psychology at the University of Colorado for 21 years. In that time he has written more than 40 books, including bestsellers such as ‘Five Wishes’, ‘The Big Leap’ (probably the book I have recommended the most this year) and ‘Conscious Living’ - all of which are still used as primary texts in universities around the world. Gay conducts seminars worldwide and has appeared on more than 500 radio and television shows, including OPRAH, CNN, CNBC and many, many others.LinkedIn : https://www.linkedin.com/in/gay-hendricks-195a90/Twitter: https://twitter.com/GayHendricksInstagram: https://www.instagram.com/hendricks.gay/You’ll LearnThe Upper Limit problem – why we consistently limit ourselves and the level of possibility we have available - whether you’re an award winning musician or a Fortune 500 CEO. The 4 hidden triggers that lock our Upper Limits into place and how to quickly get unstuck and back on your path of potential.Finally the ‘Zone of Excellence’ vs. the Zone of Genius’. Essentially what you’re great at  (but not passionate about) vs. what brings you alive.If you enjoy this PowerCut episode and would like to hear my full conversation with Gay, check out the link below - or search for Episode 152 at any of your favorite podcast places.References and links mentionedwww.foundationforconsciousliving.orghttps://www.youtube.com/channel/UClM0-K91XTAnCcfipSmUatw?view_as=subscriberhttps://www.amazon.com/Gay-Hendricks/e/B000APFFK0/ref=aufs_dp_fta_dskFull length episode: Gay HendricksThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook. The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter.

As the Inside Influence Team and I take a short break to refuel our collective batteries over Summer - or Winter depending on where you are in the world - we’ve got you covered. For the month of August we will be releasing a weekly ‘PowerCut’ of our favorite (and your favorite) podcast episodes from the past year. These are short powerhouse episodes, to keep you fuelled and showing up at the next level. Each PowerCut contains the most useful tools, moments or insights from the full conversation, essentially a mini masterclass in influence.Our second PowerCut episode is with the incredible Victoria Labalme. Today’s Guest Victoria LaBalme is a Hall of Fame Speaker, Wall Street Journal Bestselling Author and Performance Strategist for Top Leaders & Brands. As the trusted consultant to top leaders and brands, she shows individuals at all levels how to uncover their hidden genius and express themselves in memorable ways, aligning with a larger mission and winning over the people they serve. She is also the author of the Wall Street Journal Bestselling book, ‘RISK FORWARD,’ and the founder of the ROCK THE ROOM® program that helps people knock their communications out of the park, both on camera and in person.  Website https://www.victorialabalme.com/LinkedIn @victorialabalmeInstagram @victorialabalmeFacebook @victorialabalmeYou’ll LearnWhy shifting your focus from ‘recognition’ to ‘contribution’ is one of the most powerful decisions you can make when it comes to building influence.Why ‘hyperactivity’ is a form of ‘self hypnosis’ (this one really broke my brain). Including why the largest risk - and greatest step - we can often take is to deliberately pause and look at where we’re going.And finally, how to start trusting the ‘idea that leads to the idea’ – rather than staying frozen and waiting for the perfect plan of action.If you enjoy this PowerCut episode and would like to hear my full conversation with Victoria, check out the link below - or search for Episode 133 at any of your favorite podcast places.For now sit back, relax and enjoy this powercut with the powerhouse herself Victoria Labalme.References and links mentionedmy new ebook The Influencer CodeVictoria’s book:- https://www.victorialabalme.com/book-risk-forward/If you liked this episode, you might also enjoyVictoria Labalme full length episodeMichael PortDorie ClarkThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook. The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter.

As the Inside Influence Team and I take a short break to refuel our collective batteries over Summer - or Winter depending on where you are in the world - we’ve got you covered. For the month of August we will be releasing a weekly ‘PowerCut’ of our favorite (and your favorite) podcast episodes from the past year. These are short powerhouse episodes, to keep you fuelled and showing up at the next level. Each PowerCut contains the most useful tools, moments or insights from the full conversation, essentially a mini masterclass in influence.Our second PowerCut episode is with the incredible Brendan Kane. Today’s Guest Brendan Kane is a digital strategist for Fortune 500 corporations and leading celebrities. As the former Vice President of digital for Paramount Pictures. His current client list includes Taylor Swift, Rihanna, Charles Barkley, Adriana Lima, and brands such as Disney, Fox, Paramount, NBC, Netflix, Xbox and LinkedIn.He is also the bestselling author of two epic books. The first ‘One Million Followers - How I Built a Massive Social Following in 30 Days’ and his second and most recent: ‘HookPoint – how to stand out in a three second world’.Website: https://brendanjkane.com/ Facebook: @brendanjameskaneInstagram: @brendankaneLinkedIn: https://www.linkedin.com/in/brendanjkane/You’ll LearnThe power of the three second rule when it comes to standing out online or on social media – plus exactly what those three seconds need to contain.A peek behind the curtain into his own viral content engineering process - a blueprint that, to date, has generated over 100 million followers and 50 billion views.And the keys to finally getting consistent with content - without burning out.If you enjoy this PowerCut episode and would like to hear my full conversation with Brendan, check out the link below - or search for Episode 134 at any of your favorite podcast places.For now sit back, relax and enjoy my powercut conversation with master content creator Brendan Kane.References and links mentionedMy new ebook The Influencer Codehttps://brendanjkane.com/speaking/https://brendanjkane.com/bkblog/Full length episode:Brendan KaneIf you liked this episode, you might also enjoyBen JonesTiffani BovaThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook. The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter.

As the Inside Influence Team and I take a short break to refuel our collective batteries over Summer - or Winter depending on where you are in the world - we’ve got you covered. For the month of August we will be releasing a weekly power cut of our favorite (and your favorite) podcast episodes. A short powerhouse version containing some of our favorite moments. To keep you fuelled and showing up at the next level. Our first powercut is with Koelle Simpson. Today’s GuestKoelle Simpson is one of the most highly regarded horse whispers on the planet.A world-renowned coach and leader of the Equus Coaching Movement. Her work has been featured in O Magazine, BBC Business Report, The National Journal, The OWN Network. She is also a TEDx speaker as well as appearing on many other stages around the world. The Koelle Institute works with individuals and Fortune 500 organisations to create transformational leadership experiences – all by using the lens of her journey as a horse whisperer - to decode the silent language of authority.Why silent? Well when it comes to building trust with a wild horse, all the best sales or leadership language in the world isn’t going to help. Charm and charisma don’t work. And raising your voice generally has the opposite effect.Horses are listening to one thing and one thing alone. Your presence. Your ability to show up fully and yet with calm intent. Your ability to wait and hold space – and yet - still instill trust that you will lead the charge when it counts.Get it wrong – panic or overcompensate – and you may well meet the wrong end of 1000 pounds of instant feedback.Which is why, when I first came across Koelle and how she applies the world of horse whispering to leadership presence, I had to know more.Facebook: https://www.facebook.com/koelle.simpsonInstagram: https://www.instagram.com/koellesimpson/?igshid=18gyzqhw71gs0LinkedIn: https://www.linkedin.com/in/koelle-simpson-21835012/If you enjoy this powercut episode and would like to hear my full conversation with Koelle Simpson please refer to the link at the end of the show notes, head over to my website juliemasters.com - Episode 124 - or wherever you get your podcasts.For now sit back, relax and enjoy my powercut conversation with Koelle Simpson.References and linkshttps://koellesimpson.com/My new ebook The Influencer CodeIf you liked this episode, you might also enjoyKoelle SimpsonKoelle SimpsonThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook. The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter.

Are you pitch perfect? We all understand the power of the ‘pitch’ – whether it’s for investment, a new career defining opportunity or that game changing client. These are the 7 to 14 minute long ‘sliding door’ moments that define whether we take our influence to the next level.However, once you’ve done the hard work of getting the right people in the room, how do you make every second count?Today’s Guest My guest today is corporate storyteller and ‘pitch alchemist’ Donna Griffit.Donna has worked with over 1000 start-ups, Fortune 500 companies and venture capitalists from across the globe, helping them raise billions of dollars of investment – all through the power of pitching. Earlier this year she also published her first bestselling book: ‘Sticking to my Story - The Alchemy of Storytelling for Startups’, collating all of her knowledge from over 20 years helping experts and business leaders become pitch perfect. LinkedIn : https://www.linkedin.com/in/donnaabraham/Facebook: https://www.facebook.com/Donna.Griffit.Corporate.Storyteller/Twitter: https://twitter.com/Donna_GrifYou’ll LearnThe most common pitching mistakes we all make - and one change you can make to avoid the biggest mistake of all. The ideal duration of a pitch – including why you should always have a quick pitch in your back pocket in case your time is cut (happens more than you think), or if you bump into the right person in the elevator. Why your ‘origin story’ is one of the most powerful tools in your storytelling arsenal.Why the very best pitches are designed as a play of four acts - complete with a hero, a villain and a happy ever after. And crucially, how to close your pitch in a way that guarantees people will take action.I honestly don’t know many other skills as practical and vital to work on as perfecting the power of the pitch. Yet what always amazes me - is that with a few small tweaks and a backbone of proven structure - it’s not as difficult as you think to take a 7/10 “Talk to me next year” to a 9/10 “Can we talk about next steps?”.That’s where insights from experts like Donna – who have been on the front line of pitches that actually get results – are truly in a league of their own.References and links mentionedMy new ebook The Influencer CodeDonna’s new book https://donnagriffit.com/sticking-to-my-story/If you liked this episode, you might also enjoyNathan ChanDorie ClarkThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter.

Today’s question is the holy grail of influence. It’s the question that any influencer that wants to make an impact with their words, ideas or mission strives to answer: How do you tell stories that change the way the world works? My guest today has built his career around answering this question - and still sits at the coal face, mining away at the ever-evolving answer.Today’s Guest Jeremy Connell Waite is a man of many hats. He’s Communications Designer at IBM where he coaches partners and executives to create compelling pitches and keynotes for purpose-driven brands.He also created IBM's Communications Thinking™ framework, now used across the globe to help future business leaders to tell stronger purpose-driven stories, on screen, on stage or in the boardroom.Having been Voted the #1 Most Influential Person on Twitter for #BigData,Top 30 Most Influential Digital Marketer in the world and the 3rd most Influential Social Media Marketer in the UK.In April this year Jeremy also founded the Earthshot Academy - a storytelling platform to help young professionals and business leaders who ‘want to change the world with their words and ideas’. If this wasn’t enough, he’s also written four books, run his own agency and worked for brands such as Nike, Vodafone and Uber. I first came across Jeremy after a friend recommended I check out his LinkedIn profile, where I was just blown away by the visual story maps he was creating. Literally decoding on one page the key structures, moments and secrets of the greatest storytellers of our time.He calls himself an industrial storyteller – I would say he’s a storytelling scientist.LinkedIn : https://www.linkedin.com/in/jeremypaulwaite/ You’ll LearnThe key emotion you must evoke to get people to consider and take action on your ideas - basically the magic ingredient of influence.What ‘elephants’, ‘wild geese’ and ‘black swans’ have to do with purpose-driven influence and how to use them all within your storytelling. How to tailor your storytelling to make maximum impact – including staying flexible when it comes to ‘what you want to say’ vs. ‘what your audience needs to hear’.How much preparation a world changing speech actually takes (HINT: a lot more than you think). Finally, the keys to enrolling people in your purpose - and where you immediately need to take them from there.References and links mentionedMy new ebook The Influencer CodePurpose driven storytelling: https://vimeo.com/showcase/8858594If you liked this episode, you might also enjoyZoe ChanceJoel LeonThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter. Influencer Code or become an insider by signing up to my newsletter.

How do you communicate from a place of stillness and calm regardless of what’s happening around you?We all know the situations that tend to set off our body’s alarm system. It could be a fight with our partner, the same old conversation with a member of our team - or getting up in front of a room full of people to speak or make our ideas heard.Regardless of the situation – the warning signals tend to be the same. Our heartbeat increases, our breath shortens, our thinking becomes reactive, our responses shift into ‘fight or flight’ and our ability to communicate calmly becomes non-existent.Well, those were mine anyway, until I adopted the micro-practices of my incredible guest today.Today’s Guest Allan Parker is a friend, mentor and one of the very first people I invited onto this podcast over 150 episodes ago. Episode No. 3 I believe. Such is the respect and admiration I have for him as a master in his space.Allan is a Micro Behavioural Scientist, Educator, Facilitator and Author. In 2019 he was a recipient of the Order of Australia (OAM) as part of the Queens Birthday Honors List - for Contribution to Business and Dispute Resolution.He’s best known in his field as a facilitator of large-scale multi-party negotiations and disputes. Having acted as a moderator for both the United Nations World Investment Forum, and the UN Conference on Trade and Development. He is also the author of The Negotiator’s Toolkit, the bestseller Switch on Your Brain; and co-author of the negotiation bible Beyond Yes.When you invite Allan into a conversation, it’s usually best to throw out your agenda – and follow where his instincts want to go. So that is exactly what happened.LinkedIn :  linkedin.com/in/allanparkeroamYou’ll LearnHow we can start to better understand and manage our adrenaline and cortisol systems as communicators – especially in high stakes moments.Allan’s favorite techniques for preventing our inner alert system from being triggered in certain salutations – keeping adrenaline and cortisol low and enabling us to stay in a calm and present state.  The importance of breathing as a stress reliever – sounds simple I know, but anyone that’s tried to monitor their breath while in fight or flight knows the focus it takes.How to identify what Allan calls ‘critical choice points’ in any situation – this one tool has been a game changer for me in my own communication. Finally, why when speaking in front of either a large or small group of people, you should always identify your ‘light houses’ and lean into the friendly eyes.References and links mentionedMy new ebook The Influencer Codewww.peakpd.comIf you liked this episode, you might also enjoyAllan ParkerCody KeenanThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter.