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Innovate Together

From Breakthrough to Business - and Back Again


Latest episode

  • 1. Marc Griffiths: To Spin or Not to Spin? The 4th Generation University

    33:29||Season 2, Ep. 1
    What if the key to how universities drive innovation isn't just through spin-out companies? What if it's really about spinning in - or spinning with? Professor Matt Freeman is back hosting Innovation Together: The Podcast, this time for a conversation with Professor Marc Griffiths exploring why the UK’s innovation challenge isn’t about generating ideas, but translating them into real-world impact. From “spinning with” instead of spinning out, to the rise of the 4th generation university, this episode rethinks how universities and businesses create innovation together. 

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  • 4. Caroline Orr: Why is Branding Technology So Difficult?

    30:25||Season 1, Ep. 4
    This month Professor Matt Freeman sat down with Caroline Orr, Co-Owner of Program, to explore one of the biggest questions facing tech founders today: What does great marketing look like in an AI-accelerated, do-it-yourself digital world? We explore everything from how agencies are evolving as AI reshapes the landscape, why tech founders typically overlook brand strategy, and what an ideal founder–agency partnership really looks like. With essential advice for all early-stage tech founders, this is a brilliant, generous conversation - whether you’re a startup founder, marketeer, investor, or just curious about where brand strategy is heading.
  • 3. Darren Reynolds: What is the RISE Agenda at UWE Bristol?

    34:10||Season 1, Ep. 3
    What is the future of research, skills, innovation and enterprise at UWE Bristol? This month Professor Matt Freeman sat down with Professor Darren Reynolds, Pro-Vice Chancellor for Research & Knowledge Exchange at the University of the West of England, to explore how the university will power a new wave of impact through its new RISE agenda.
  • 2. Ben Cooper: What’s Going on with Investment Right Now?

    33:35||Season 1, Ep. 2
    In this latest episode of Innovate Together: The Podcast, Professor Matt Freeman’s peak behind the curtain of the innovation journey, he welcomes Ben Cooper from Angel Investors Bristol and Tech South West. We explore everyone from the current state of play for the investment landscape in the South West to which sectors are most investable, from university spinout investments to what the South West needs to do to retain talent.
  • 1. Karin Rudolph: What if AI Ethics was a Tool for Innovation?

    33:08||Season 1, Ep. 1
    In this month's Innovate Together: The Podcast, Professor Matt Freeman is joined by Karin Rudolph from Collective Intelligence. Exploring the emerging world of AI ethics, we debate everything from the perception that ethics is the enemy of innovation to the new ways in which ethics and innovation function together in the realm of AI. With insight into the tools required for start-ups to successfully adopt ethical AI practices, this is a must-listen for anyone in the innovation space.
  • (Pilot): Is AI Really the Future of Marketing?

    30:17||Season 1, Ep. 0
    In this pilot episode of Innovate Together: Professor Matt Freeman hosts an insightful discussion with Dr. Tom Bowden-Green (UWE Bristol), James Vincent (Hot Source Creative) and Morgan Edmondson (founder of Nesti, an AI-driven marketing sales enablement platform). This episode tackles the big questions: How can start-ups communicate complex tech innovations to newcomers? And how can advanced tech, like AI, be harnessed not only to market products but also to deepen connections with digital audiences?