Innovate Together

What if the key to how universities drive innovation isn't just through spin-out companies? What if it's really about spinning in - or spinning with? Professor Matt Freeman is back hosting Innovation Together: The Podcast, this time for a conversation with Professor Marc Griffiths exploring why the UK’s innovation challenge isn’t about generating ideas, but translating them into real-world impact. From “spinning with” instead of spinning out, to the rise of the 4th generation university, this episode rethinks how universities and businesses create innovation together. 

This month Professor Matt Freeman sat down with Caroline Orr, Co-Owner of Program, Future Space’s new Brand & Marketing Business Partner, to explore one of the biggest questions facing tech founders today:What does great marketing look like in an AI-accelerated, do-it-yourself world?Caroline shares:• Why founders often overlook brand strategy• How agencies are evolving as AI reshapes the landscape• What an “ideal founder–agency partnership” really looks like• How Program is helping businesses use AI responsibly and creatively• Her one essential piece of advice for any early-stage tech founderIf you’re a startup leader, marketer, investor — or just curious about where brand strategy is heading — this is a brilliant, generous conversation.

In this latest episode of Innovate Together: The Podcast, Future Space's peak behind the curtain of the innovation journey, we welcome Ben Cooper from Angel Investors Bristol and Tech South West.We explore everyone from:- The current state of play for the investment landscape in the South West- Which tech sectors are doing well in terms of raising investment - What the South West needs to do to not just attract but retain talent - Where progress is being made around university spin-outs in relation to investment potential- And, of course, the impact that AI is having on when and how investment deals are now being made.

In this month's episode of Innovate Together: The Podcast, Professor Matt Freeman is joined by Karin Rudolph from Collective Intelligence. Exploring the emerging world of AI ethics, we debate everything from the perception that ethics may be the enemy of innovation to the ways in which ethics and innovation function together in the realm of AI and what tools are required for innovation-led start-ups to successfully adopt ethical AI practices.

In this episode, Prof Matt Freeman hosts an insightful discussion with Dr. Tom Bowden-Green (UWE Bristol), James Vincent (Hot Source Creative), and Morgan Edmondson, a current Launch Space founder building Nesti, an AI-driven marketing sales enablement platform.Marketing is one of the biggest hurdles for tech start-ups, especially when trying to connect with audiences who may not yet understand the value of new technology. This episode tackles essential questions:How can start-ups effectively communicate complex tech innovations to newcomers?What do potential users really want, and how do you find out?How can advanced tech, like AI, be harnessed not only to market products but also to deepen connections with digital audiences?Join us as we explore online consumer behaviour, new R&D-driven marketing principles for creative tech, and the transformative role AI plays in today’s marketing landscape.Enjoy the episode!© Soundtrack by Jabani.