Impact with Eddie Wilson

Most founders don’t have a business problem, they have a decision problem. In this hard-hitting episode, Eddie Wilson reframes “violence” not as physical aggression, but as surgical intensity: the courage to cut people, systems, and revenue that are quietly killing your empire. Using a story from the Continental Congress, memories of his father’s quiet strength, and real world examples from his own companies, while breaking down three “violent” decisions every empire builder must make. You’ll learn why delay is often just fear in disguise, why your gut as a solid operator is rarely wrong, how to think in terms of protecting your future instead of punishing the past, and why “profit that costs purpose is way too expensive.” Eddie closes with three piercing questions to audit your life, business, and relationships so you can finally make the cuts you already know you need to make.TIMESTAMPS: 00:00 – Franklin vs. Adams & the danger of endless diplomacy02:03 – Empires require clear, courageous, sometimes ruthless decisions03:01 – Eddie’s dad’s quiet strength06:27 – Defining “violence” in business: not fists, but focus and surgical intensity08:09 – Why most founders avoid “violent” decisions: indecision, loyalty, and “not burning bridges”10:03 – Trusting your gut vs. over-rationalizing what people have already shown you10:45 – Violent Decision #1: The courage to cut16:15 – You’re not punishing the past; you’re protecting your future17:19 – Who in your organization is no longer qualified to carry what’s next?17:48 – Violent Decision #2: Burn what’s comfortable but broken19:28 – Violent Decision #3: Kill the wrong revenue21:40 – “Profit that costs purpose is way too expensive”22:02 – What “violence” actually looks like25:11 – Empire builders don’t swing wildly; they strike strategically and on time26:06 – Three questions: What are you tolerating out of fear, what are you delaying, and what “violence” does your empire need today? 

Most founders aren’t failing, they’re just sitting in the wrong seat. In this episode, Eddie breaks down the three seats in every business Owner, Operator, CEO, and shows you how blurred lines create bottlenecks, burnout, and stalled growth. You’ll learn what each seat actually owns, how to transition from Operator to CEO without the business collapsing, why systems are better than sweat, and the exact one week challenge to audit your calendar, color code your tasks, and offload what keeps you stuck. If you want scale, rest, and real freedom, this is your roadmap.TIMESTAMPS:00:00 – Why most founders are stuck: wrong seat, blurred lines.02:36 – Clarity brings freedom: define Owner, Operator, CEO.03:47 – The Owner seat: equity, decision rights, profit participation.07:03 – The Operator seat: in the weeds, approvals, bottlenecks.11:17 – The CEO seat: strategy, culture, leading leaders systems, not sweat.13:11 – Think in quarters and years, not hours and days.14:21 – Review data over drama; build rhythm and plan the exit.16:26 – Step 1: identify all seats you’re sitting in now.17:05 – Phase 1 Operator season: necessary, but temporary.18:49 – Transition to CEO: delegate, lead by metrics, replace yourself.22:14 – Why visionaries must reach CEO: scale, sell, rest.24:33 – The one week challenge: audit calendar, color code, offload.27:13 – Decide to shift now; empires aren’t built by do it alls.27:58 – Final line: “Design everything to get done without you.” 

In this high impact episode, Eddie opens the “lost files” of The Titan Doctrine and shows you how to remove the wrong leaders and elevate the right ones using an ancient battlefield lesson from Gideon’s 300. You’ll learn the three non-negotiable filters for leadership; Vision Loyalty, Mental Toughness, and Situational Awareness, and exactly how to apply them to your org today: prune your leadership team regularly, elevate by behavior not tenure, and protect the inner circle like your blueprint depends on it. If your team is talented but inconsistent, this framework will help you build trust at the top, align to a bigger vision, and stop fear based, reactive leadership before it spreads.Thank you to our Sponsor Collars & Co. Visit collarsandco.com and use the promo code IMPACT20 for 20% off.TIMESTAMPS:00:00 – “Lost files” of The Titan Doctrine & ancient wisdom lens for leadership.02:25 – Gideon’s battlefield: from 32,000 to 300 through fear & awareness tests.05:19 – Filter #1: Fear Test07:24 – Filter #2: Water Test09:19 – Synthesis: God kept the focused & the disciplined.10:06 – Vision Loyalty: mission over personality.13:12 – Mental Toughness: calm under pressure, no fear-based decisions.15:13 – Situational Awareness: eyes up, anticipate what’s next.19:27 – Application #1: Prune your leadership team annually.20:18 – Application #2: Elevate by behavior, not tenure.21:22 – Application #3: Protect the inner circle.23:28 – Three self audit questions for your inner circle.28:14 – Closing truths.

An historic opportunity is here: 2–3 million Baby Boomer owners are exiting their companies, and most aren’t prepared to sell. Eddie brings in veteran dealmaker Matt Uhler (800+ transactions; owner in ~20 companies) to teach you exactly how to spot, finance, and operate a business that gives you freedom, not another job. You’ll learn what to look for, what to avoid, how to fund deals, the first 90 day moves, and a counterintuitive win-win negotiation approach sellers actually embrace. Real stories make this a practical masterclass for first-time buyers and seasoned operators alike.TIMESTAMPS: 00:00 – Why this episode is different + guest intro01:20 – The Baby Boomer exit wave: 2–3M owners leaving businesses04:05 – What percentage of listed businesses actually sell & why06:13 – Owners treat businesses like jobs vs assets07:18 – Buyer’s filter: look for a recipe + positive financial trend09:11 – Plane losing altitude analogy: why amateurs crash turnarounds11:39 – Eddie’s “scale to the moon” vs Matt’s Main Street base-hit strategy13:23 – First time buyers: start smaller; mind the five pillars16:20 – 2020 Pandemic case study: stress, communication cadence, core competencies20:26 – Funding deals: SBA, income producing debt, keep liquidity22:48 – Don’t go solo: representation, comps, and avoiding listing traps26:11 – KPIs & first diligence pass: can it pay for itself and you?28:18 – Add-backs that aren’t bankable = deal killers30:17 – First 90 days: third party accounting, protect the recipe34:22 – How to correct operators without breaking the relationship36:35 – Coaching his son’s buy: distressed appearance, fair multiple, inventory38:32 – Negotiation masterclass: don’t corner sellers; preserve goodwill43:34 – Cautions: stay in your core competency; test returns backwards45:46 – Worst deal walked away from: people > numbers49:08 – Three things to check: financials, customer proof, owner integrity49:53 – What is a “business empire” now? Freedom, diversification, impact

Are you building a business, or a prison? In this vulnerable, practical episode, Eddie unpacks the Founder Identity Crisis: how pouring yourself into your company creates an identity exchange that can warp decisions, stunt growth, and make healthy exits impossible. He shares the three warning signs your identity is tied to the business and a clear, repeatable framework to break free: create emotional separation by treating the business as an asset, journal wins & failures as data (not identity), clarify your calling vs. your company, and build systems so you’re not mission critical. With candid stories, Eddie shows how to lead as the architect, not the empire, and why your calling is bigger than any company you’ll ever build.TIMESTAMPS:00:00 – Welcome & topic: the Founder Identity Crisis00:48 – The identity exchange: pour into the business, it gives you identity01:51 – Why detaching identity leads to better decisions02:17 – Becoming the business, then struggling to exit03:16 – 2019 exits & post-exit depression: “life-changing money… but empty”05:24 – Sign #1: Emotions track your P&L (your worth ≠ income)06:51 – Sign #2: You can’t picture the business without you; delegation fear, sabotage08:03 – Sign #3: You don’t know who you are outside the role09:30 – Step 1: Create emotional separation—treat it as an asset10:20 – “Asset leader” language & stewardship mindset11:36 – Journal wins, and journal your failures as data, not identity 13:10 – Step 2: Clarify calling vs company 15:07 – Calling > brand: purpose bigger than logo, site, or P&L16:48 – Step 3: Build systems so you’re not mission-critical17:33 – “Grow by vision, not constant involvement”18:20 – Howard Schultz/Starbucks: founder identity vs scaling well21:29 – Eddie’s temptation to return & choosing “no” to protect calling22:37 – You’re the architect, not the empire; your calling is higher23:22 – Legacy > business: raising his sons, serving through Impact Others24:33 – Final charge: find identity in who you are, not what you build

Foundations beat tactics. In this powerful episode, Eddie Wilson unpacks Proverbs 4:23, “Guard your heart” and shows why your inputs (media, music, conversations, relationships, beliefs) inevitably become your outputs (words, decisions, results). From defining the “heart” as your thoughts, desires, and will, to a practical, 5-step Daily Heart Check, Eddie equips leaders to replace negativity with truth, protect emotions without going numb, and set boundaries that lift everyone around them. He also shares moving stories about forgiveness, perspective, and gratitude that demonstrate how guarding your heart transforms your life, leadership, and legacy.TIMESTAMPS:00:00 – Foundations vs tactics: why anchors matter00:39 – Worldview & order: the architect behind creation03:39 – Scripture as foundation: timeless truths for everyone04:23 – Proverbs 4:23 explained: “Guard your heart”05:16 – What “heart” means: thoughts, desires, will06:34 – Reverse engineering your results: fix inputs, not just actions07:35 – Scripture cross-check (Luke): overflow of the heart → life09:23 – Leadership ripple: your input → their outcome10:46 – Guarding ≠ walls: the heart as a garden12:27 – “Hurt people hurt people”: why inputs drive reactions14:07 – Step 1: Guard your inputs (think on true/honest/just)17:12 – Step 2: Anchor in capital-T Truth (Scripture/constitution)19:41 – Step 3: Monitor thoughts; replace lies with truth21:28 – Step 4: Set relational boundaries (influence ≠ access)23:07 – Step 5: Protect emotions—be a person of action, not reaction24:25 – Stay spiritually alert: battle the right enemy25:07 – Daily Heart Check: the 5-part routine26:29 – Gratitude reset story: perspective that heals29:23 – Relational filter & prayer/meditation release30:22 – Closing: guard inputs → experience abundant life