Season 4 E6 Sneakersnstuff and Engaging Customers in the Digital Era
Season 4, Ep. 6
As the lines blur between the physical and digital environment, multiple channels will become more prevalent in the customer’s path to purchase. So how do you keep up with it all and where should you focus your energy? How do successful companies do this? Are there any secret tricks or hidden ingredients in the sauce? And, by the way, just as we learned what omni-channel was, is it turning into something called phigital? To find out more on the topic we invited Kieran Clinton-Tarestad, Chief Digital Officer of one of the world’s hottest brands, Sneakersnstuff. Sneakersnstuff (SNS) is a leading sneaker retail brand. Physically located in Stockholm, but have successfully opened stores in Berlin, London, Paris, New York City (including the SNS Bar) and Los Angeles and are on their way to Tokyo. They have been so dominant and influential in cultivating their community that brands like Nike and Adidas now turn to SNS to validate their designs. SNS has no big signs outside their stores. But, once you step into their world you know you’ve found something special! We felt the same way when speaking to Kieran. We did not know what to expect but it turns out we found a hidden gem and guru and future TED X talker for sure on the topic. After recording the episode, we all felt like smarter people. Kieran has a lot of experience and an inspiring pedagogical way of explaining things. Don’t miss out on this episode! Hosts: Ku Adofo-Mensah and Linn Jansson Once again, thank you to Beppo studios for making this recording possible and for their continued support of HyperTalks! Don't forget to subscribe and follow us on Instagram and Facebook for updates. Until next time!
Season 6 E1 - Reflections on a weird year
Season 6, Ep. 1
New Season, New Team, New Episodes. In true Hyper Island fashion, we wanted to reflect on how weird 2020 was, and what we are bringing with us to 2021... Produced by: Anne Obel. Edited by: Fanny Barrjsö, Max Wroblewski. Social Media and Distribution by Andrea Urquieta and Haidar Walid. Hosted and Scripted by Ellen Gustavsson and Torjus Berglid. Last, but not least, a massive thank you to all of our interviewees! Without you, this episode could not have been possible!
Season 5 E5 - Launching a Social Impact during a crisis
Season 5, Ep. 5
Alex speaks with entrepreneur Lesley Pennington, founder of BEMZ, and now Kinship Collective @kinship.stories which launched this September! Our talk gives the entrepreneurial story and learnings of Lesleys, from her life at Apple in the early 90s, to the importance of her work now of lifting up women, and female artisans in the textile industry. This episode was recorded in June, when the pandemic was spreading, and the protests of George Floyd in the US were reverberating around the world. We are just very happy to be back with Hyper Talks after a few months of uncertainty. With a big thanks to Beppo Studio for making these recordings possible.