Latest episode
How To Turn The Red Wall... Turquoise?
38:44|Nigel Farage is pitching for voters in the North and Midlands, promising to build what he calls a "turquoise wall". Will taking control of British Steel help persuade voters Labour is protecting its former industrial heartlands? Who does Ed Davey have in mind when he appeals to Middle England? And is Reform UK definitely turquoise?Hugo, Sally and Danny are joined by former Lib Dem director of communications Olly Grender.Send questions, comments and voicenotes to howtowin@thetimes.co.uk.
More episodes
View all episodes
How To Take On The Flabby State (With Michael Gove)
39:49|Danny's away, so Sally, Polly and Hugo are joined by former cabinet minister and politest man in politics, Michael Gove. What did he learn about Donald Trump's 'man cave' when he interviewed him the first time round?And, Keir Starmer wants to tackle what he calls the 'flabby state' - Is that the same as the 'blob', and can you reform Whitehall without going to war with it?Send questions, comments and voicenotes to howtowin@thetimes.co.uk.How To Run Number 10
40:44|10 Downing Street is a rabbit warren of offices in a Georgian townhouse, and the centre of power in Britain. But how much control does it really exert over the rest of government, does it matter who has what job, and should we turn the whole thing into a museum?The political masterminds discuss how number 10 really works, and Polly explains why her husband thinks Canada is worse than North Korea.Send questions, comments and voicenotes to howtowin@thetimes.co.uk.How To Sell Austerity 2.0
39:50|Rachel Reeves doesn't want to use the word 'austerity', but has she found a narrative to help explain her cuts to welfare and government spending? Why was 'fixing the roof when the sun is shining' such an effective message for David Cameron and George Osborne? And which of Danny's three types of strategy will Labour adopt at the next General Election?Send questions, comments and voicenotes to howtowin@thetimes.co.uk.How To Lose A By-Election (And Sell Your Tesla)
47:49|Which party has the most to lose in the Runcorn & Helsby by-election? The political masterminds make their predictions, and discuss what's at stake for Keir Starmer, Nigel Farage and Kemi Badenoch.And as Sally reveals she's replaced her Tesla, do boycotts make any difference?Send questions, comments and voicenotes to howtowin@thetimes.co.uk, or WhatsApp 0333 00 323 53 with the words 'How To Win'.How To Learn From Farage's Feud
40:41|As the row between Nigel Farage and Rupert Lowe threatens the success of Reform UK, how do you stop the big beasts in a political party from falling out? Is it ever just about policy, or always more about personality?We also discuss giving geography lessons to politicians, and Polly gets cross about more empty words about the welfare state.Send questions, comments and voicenotes to howtowin@thetimes.co.uk, or WhatsApp 0333 00 323 53 with the words 'How To Win'.How To Be PM In A Global Crisis
40:09|With Keir Starmer focused on diplomacy over Ukraine, the political masterminds ask if the domestic agenda always has to suffer during major world events. When does a foreign conflict turn into a 'Falklands moment', and when does a leader get criticised for spending too much time globe-trotting?Sally, Polly, Danny and Hugo also ask how to stop a minister resigning - or how to let them do it at an advantageous moment.Send questions, comments and voicenotes to: howtowin@thetimes.co.uk