How to be a Savvy Creative

For our final interview for Season one, we talk with marketing guru Alison Dean about marketing foundations for any creative, freelancer and small business owner. Alison explains marketing so simply and has practical advice to get started, taking what can be an overwhelming subject into bite sized digestible tips. The Peppermint GroupBuilding a Brand StoryAlison Dean: LinkedIn  https://www.instagram.com/thepeppermint_groupTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/

Applying for grants and funding can be intimidating, but in this episode Olivia Everitt pulls back the curtain on how to put your best foot forward when preparing your application. And she is very equipped to have this conversation. She has been a professional grant writer, project coordinator and workshop facilitator working across the arts, economic development and not-for-profit sectors since 2010. Olivia is incredibly generous with her knowledge of how these funding bodies work and what a strong, competitive application looks like. Olivia EverittBarefoot InvestorCreative AustraliaArts ProjectsArts QueenslandRegional Arts Development FundRegional Arts FundOlivia Everitt: LinkedIn https://www.instagram.com/oliviaeverittprojectsTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/

This episode is about changing lanes or pivoting from one career to another and I’m joined by the incredible Anna Mackenzie - Portfolio Career Mentor and Writer of the popular newsletter Anna Mack’s Stack.Often a creative’s bank account is supplemented by another source of income or as I like to call it “The day job”. Realistically a gig career is going to have ebbs and flows and so it makes sense to stack your skill set and monetise in a way that creates freedom and flexibility. We discuss the practicalities of working this way, how to get started and the biggest hurdles to overcome before taking any kind of career leap. Anna MackenzieTiny Beautiful ThingsDear SugarLadybrainsBig Magic IkigaiAnna Mackenzie: LinkedIn https://www.instagram.com/annaclmackTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/

In this episode I chat with Natalie Lynch, Digital Producer and Founder of Cinch Media. It’s so important to understand your target market and we look at both understanding and crafting strategy to reach both your product/film’s target audience and also your own customer - ie. Who is going to give you work and opportunities?We talk a lot about content in the episode and it directly relates to the prior episode with Carmel so if you haven’t listened chronologically - go back and listen to episode 5 first. Legally BlondeCinch MediaA Company of One Screen VixensNatalie Lynch: LinkedIn https://www.instagram.com/nat_cinch_mediaTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/

A powerful thing you can do for yourself to increase opportunities coming your way is to actively build your personal brand online. In this episode I chat with marketing genius and founder Carmel Zein who is an expert in this arena. We talk about the dollar value that a strong brand brings for companies but also how you can do this for your own personal brand and why you should. Humble Brags StajeCarmel Zein: LinkedIn https://www.instagram.com/humblebragsTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/

In this episode I chat with Pascale Helyar-Moray OAM, Director, Founder and Advisor about a topic that she and I are both incredibly passionate about… money.This can be a sensitive subject for some creatives, however my goal with this podcast and The Savvy Creative in general is to demystify and make personal finance relatable and dare I say - fun or at the very least, interesting.We discuss what led her to create start up Grow My Money (now Finder Shopping), her exit from the business and her top tips on how anyone can approach personal finance.*Pascale contacted me after the record to let me know she confused her quotes! The quote was “a life lived in fear is a life half lived” and it was from the film Strictly Ballroom. Dead Poets Society “Carpe diem. Seize the day, boys. Make your lives extraordinary”. BNPRich Dad Poor Dad Australian Gender Equality Council Pascale Website Moneysmart.gov.auPascale Helyer-Moray: LinkedIn https://www.instagram.com/dare.to.be_richTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/