How to be a Savvy Creative

For our season one finale we have done a mash up of all our experts’ opinions about the tool on everyone’s lips this year - A.I. It’s not all doom and gloom - everyone has their own take on it. But like it or not, it’s here and when used effectively this can be a game changer for your creative business. See you next season. To learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/

For our final interview for Season one, we talk with marketing guru Alison Dean about marketing foundations for any creative, freelancer and small business owner. Alison explains marketing so simply and has practical advice to get started, taking what can be an overwhelming subject into bite sized digestible tips. The Peppermint GroupBuilding a Brand StoryAlison Dean: LinkedIn  https://www.instagram.com/thepeppermint_groupTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/

Applying for grants and funding can be intimidating, but in this episode Olivia Everitt pulls back the curtain on how to put your best foot forward when preparing your application. And she is very equipped to have this conversation. She has been a professional grant writer, project coordinator and workshop facilitator working across the arts, economic development and not-for-profit sectors since 2010. Olivia is incredibly generous with her knowledge of how these funding bodies work and what a strong, competitive application looks like. Olivia EverittBarefoot InvestorCreative AustraliaArts ProjectsArts QueenslandRegional Arts Development FundRegional Arts FundOlivia Everitt: LinkedIn https://www.instagram.com/oliviaeverittprojectsTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/

This episode is about changing lanes or pivoting from one career to another and I’m joined by the incredible Anna Mackenzie - Portfolio Career Mentor and Writer of the popular newsletter Anna Mack’s Stack.Often a creative’s bank account is supplemented by another source of income or as I like to call it “The day job”. Realistically a gig career is going to have ebbs and flows and so it makes sense to stack your skill set and monetise in a way that creates freedom and flexibility. We discuss the practicalities of working this way, how to get started and the biggest hurdles to overcome before taking any kind of career leap. Anna MackenzieTiny Beautiful ThingsDear SugarLadybrainsBig Magic IkigaiAnna Mackenzie: LinkedIn https://www.instagram.com/annaclmackTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/

In this episode I chat with Natalie Lynch, Digital Producer and Founder of Cinch Media. It’s so important to understand your target market and we look at both understanding and crafting strategy to reach both your product/film’s target audience and also your own customer - ie. Who is going to give you work and opportunities?We talk a lot about content in the episode and it directly relates to the prior episode with Carmel so if you haven’t listened chronologically - go back and listen to episode 5 first. Legally BlondeCinch MediaA Company of One Screen VixensNatalie Lynch: LinkedIn https://www.instagram.com/nat_cinch_mediaTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/

A powerful thing you can do for yourself to increase opportunities coming your way is to actively build your personal brand online. In this episode I chat with marketing genius and founder Carmel Zein who is an expert in this arena. We talk about the dollar value that a strong brand brings for companies but also how you can do this for your own personal brand and why you should. Humble Brags StajeCarmel Zein: LinkedIn https://www.instagram.com/humblebragsTo learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/

In this episode with Dr David Sharpe of Sharpe advisory I wanted to see if we could draw up a business plan for your creative career the same way you would when starting a business. What would that look like? How can we best strategise and mitigate risk whilst remaining in a creative state. Turns out risk is a crucial part of any business journey. Without it you cannot have the stepping out of your comfort zone and for entrepreneurs the more times you take a risk the stronger that muscle becomes. Can we borrow this for creative pursuits?Gary LarsonSharpe AdvisorySimon Sinek SMART goalsATOArts LawDuck for CoverHow we learn - BookDr. David Sharpe: LinkedIn   To learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/

In this episode I talk to the brilliant Matt Taylor and we dive into the comparison of traditional business models and creative business models. Do they differ? Can we learn anything from traditional and apply it to the creative?Matt takes us through his first business which he successfully exited and sold to Deloitte, what he learned through that process and then applied to his next business. InceptionMighty Nice Hello DevelopersAlex Grigg Matt Taylor: LinkedIn  https://www.instagram.com/mjtaylor_esq/ To learn more visit the website: https://thesavvycreative.com.au/Follow us at: https://www.instagram.com/the_savvycreative/Watch this chat: https://www.youtube.com/@MaidenMediaOfficialProduced by Sam Blacker: https://thepodcastbutler.com/Recorded with: Pivotal Conversations Music by Gen Patrick: https://www.instagram.com/genpatrick.wav/