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How I Made It Happen
Eshita Kabra-Davies, Founder of By Rotation: On starting her business as a side hustle
In this week’s episode, I’m speaking to Eshita Kabra-Davies, founder of By Rotation, the worlds first social fashion rental app.
The idea for By Rotation came to her during her honeymoon to Rajasthan, India, where she found herself reconsidering her relationship with fashion. She was in her suburban home town and had not been back for over 30 years. Eshita felt guilty for buying new clothes for her honeymoon as this made her feel she was part of a system that was adding to the textile waste. She wondered how she could help an average consumer make a difference, which is how the idea of By Rotation was birthed. A platform that allows users to ‘rent’ their garments out to others, whether on a daily or weekly basis. The idea is to give everyday people something accessible and convenient that’s an alternative to the often-high price points of many sustainable fashion labels.
By Rotation first started out as Eshitas side hustle whilst she worked full-time at a hedge fund. She spent evenings and weekends creating the beta platform and attending sustainable fashion events in order to build up her network. When By Rotation hit certain targets She had set, She finally left her seven-year career in investment management.
Not only are they the largest fashion rental platform in the U.K., but they are also a completely circular and sustainable model thanks to their focus on peer-to-peer and technology.
You can follow Eshita on social @arentyoueshita and By Rotation @byrotation
My new book, Side Hustle in Progress: A Practical Guide to Kickstarting Your Business is published by HarperCollins and available to buy online and in all book shops.
Amazon: https://www.amazon.co.uk/Side-Hustle-Progress-Practical-Kickstarting/dp/0008455007
Audible: https://www.amazon.co.uk/Side-Hustle-Progress-Practical-Kickstarting/dp/B08NXTC5ZC
Waterstones: https://www.waterstones.com/book/side-hustle-in-progress/elizabeth-ogabi/9780008455002
You can find me on social: IG: @Forworkingladies @ElizabethOgabi Twitter: @Fwladies @ElizabethOgabi_
You can sign up for my newsletter "The Snippet" here.
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00:59Welcome to How I made It Happen — the podcast bringing you interviews with phenomenal women sharing practical advice on how to build the career of your dreams or grow a business. This podcast is hosted by Elizabeth Ogabi, founder of For Working Ladies. For more inspiring content visit www.forworkingladies.com to read advice, stories and tips from likeminded women. You can find us on social: IG: @Forworkingladies @ElizabethOgabi Twitter: @Fwladies @ElizabethOgabi_1. 1: Ade Hassan, founder of Nubian Skin: On creating more than a fashion brand
21:34A conversation with Ade Hassan, founder of Nubian Skin2. 2: Sarah Akwisombe, founder of No Bull School: On creating an online business school
31:08A conversation with Sarah Akwismbe, founder of The No Bull Business School3. 3: Victoria Prew, Co-founder & CEO of Hurr Collective: On being a non tech founder, gaining traction and sustainable fashion.
28:32A conversation with Victoria Prew, Co-founder & CEO of Hurr Collective.4. 4: Chloé Adelia Watts, founder of chloédigital: On the power of email lists
35:15A conversation with Chloé Adelia Watts.5. 5: Nikki and Leah, Co-founders of OHNE: On getting investors to invest in women focused products.
43:36A conversation with Nikki Michelsen and Leah Remfry-Peploe, co-founders of OHNE.6. 6: Charlotte Williams, Founder of SevenSix Agency: On pivoting as a freelancer to founding a marketing agency
41:01A conversation with Charlotte Williams, founder of Seven Six Agency.7. 7: Nafisa & Selina Bakkar, Co-founders of Amaliah.com: On using your brand voice and ac
57:54A conversation with Nafisa & Selina Bakkar.Season Two - I'm back !
03:24After a lengthy pandemic and taking a few months to write and publish my first book, I am excited to share that How I Made it Happen is back for another season. Officially launching on October 6th, season two features a range of entrepreneurs who discuss in detail how they got started in making their business idea a reality. Here is a snippet of what to expect from season two and if you have not already, please do leave a review and rating so others can discover the podcast. My new book, Side Hustle in Progress: A Practical Guide to Kickstarting Your Business is published by HarperCollins and available to buy online and in all book shops.Amazon: https://www.amazon.co.uk/Side-Hustle-Progress-Practical-Kickstarting/dp/0008455007Audible: https://www.amazon.co.uk/Side-Hustle-Progress-Practical-Kickstarting/dp/B08NXTC5ZCWaterstones: https://www.waterstones.com/book/side-hustle-in-progress/elizabeth-ogabi/9780008455002You can find us on social: IG: @Forworkingladies @ElizabethOgabi Twitter: @Fwladies @ElizabethOgabi_You can sign up for my newsletter "The Snippet" here. How I Made it Happen is an independent podcast created and hosted by Elizabeth Ogabi and produced by Julie Banks.