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cover art for EP181: Why Quality Alone Won't Sell: The Yes Staircase Explained

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EP181: Why Quality Alone Won't Sell: The Yes Staircase Explained

Ep. 181

It's not enough to just do good work to get jobs. Quality work may get the phone to ring, but what really makes sales happen is addressing the clients' emotional worries and meeting their needs.


In this episode, Brad talks about:


  • The Yes Staircase concept explained
  • Importance of addressing client concerns and expectations in sales
  • Debunking common misconceptions in sales (quality, price, time)
  • Importance of emotional selling over product knowledge
  • Using calibrated questions to uncover client needs


Links to Resources:


Get the blueprint to create financial freedom & more free time before burnout or bankruptcy happens.


A complete Done-With-You Program - Join the Profit Club 


Join the Free Facebook Group - The Contractor Profit Blueprint


Get Paid for Estimates - Free Sales Guide


Plan Your Profits - Profit Journal


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