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ARVRA WELLNESS: Own Your Health

Why connection is the missing piece in wellness

Season 8, Ep. 7
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Dan Williams

Dan Williams is the co-founder of WIT Fitness, which he grew from a single London store into an eight-figure global fitness brand within three years — including pitching "fitness as a sport" to Nike in its early days. After navigating investor challenges and losing control of the company, Dan and co-founder Sam Kitching bought WIT back, and returned to lead it through a 2024 relaunch with Frasers Group ahead of its 10-year anniversary.

He's now building The Fifth, a first-of-its-kind London members' club where fitness is the foundation rather than the add-on — combining a high-performance gym, workspace, and community under one membership, opening in 2027.

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