GRIN Gets Real

Featuring Mac Enright, Marketing and Growth Manager at LumanuWorking and growing alongside inspiring Lumanu executives, Mac took on roles at Lumanu ranging from Client Success intern to Sales Engineer to his current position as Marketing & Growth Manager.Lumanu delivers simple, secure, and seamless technology solutions that foster powerful partnerships between creators and brands.Episode quote:“So you can create a creator ad from the creator’s handle without having the creator actually post for you organically or create a sponsored post. Once you get their permissions through the whitelisting process that we talked about, you’re able to create these influencer ads from those handles using any content that you want, whether the influencer sends you images to post...you can do all of that right in your ad account.” Mac Enright from LumanuVisit the episode page to learn more.

Featuring Sarah Grosz, Head of Influencer Marketing at Mutesix.She manages a 10-person team and plays a fundamental role in leading the influencer and TikTok strategies for some of today’s most profitable DTC companies like Highline Wellness, Theragun, Snibbs, and Bev. Sarah’s success and value as a leader can be attributed to her spontaneous approach to life and an unparalleled drive to rise above and move forward. She has an insatiable hunger for knowledge and is continuously learning new techniques and tools - staying a step ahead of the industry and putting herself at the forefront of trends that catapult businesses to the next level. Episode quote:“So it’s more of a conversation with influencers and you’re also building a relationship at that point. So it’s not really a transaction. ‘We’re sending you this, so you do this.’ We’re having a conversation, making sure it’s a good fit.” - Sarah from MuteSixVisit the episode page to learn more.

Steve Hutt, Merchant Success Manager for Shopify and host of the eCommerce Fastlane Podcast, shared a wealth of amazing insights and tips for eCommerce brands in preparation for the 2020 holiday season and beyond. “The last three months have really pushed eCommerce adoption 10 years into the future. We’re actually at 2030 levels from where we believed eCommerce was going to grow because of the pandemic.” - Steve Hutt from ShopifyVisit the episode page to learn more.

Video is all the rage as consumers gravitated toward inactive, exciting experiences for entertainment. As social media platforms all move to stay on trend and offer video streaming such as Instagram and TikTok, influencer marketing is moving with it. Influencer-generated content is not exclusive to photos and posts but transcends into video platforms as well.Join GRIN as we explore the rise of video content, which platforms are using it and how you can leverage it in your influencer marketing.Want to learn more about GRIN? Check us out! www.grin.co

The GRIN team chats about social media and its effects on a brand’s connection with consumers. In a world that has become disconnected, and advertising that has lost its human connection, social media allows a brand to humanize themselves, and reach their audiences in a way no other channel can.Join us as we explore the nuances of social media, how to use it the right way to connect with your audience and the strategies that brands have found the most successful.Want to learn more about GRIN? Check us out! www.grin.co

Is influencer marketing exclusive to direct to consumer eCommerce brands? Can influencer marketing strategy be applied to a b2b marketing strategy? Which social platforms should a b2b company use? Should they use micro-influencers or KOLs (key opinion leader)? In this episode, the GRIN team explores the power of influencer marketing in the business to business space and how it can be leveraged to increase brand awareness and drive sales.Want to learn more about GRIN? Come check it out! www.grin.co