GRIN Gets Real

Featuring Neal Schaffer, Author of The Age of InfluenceNeal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches at Rutgers Business School and the Irish Management Institute.Episode quote: “The [influencer] that you’re dealing with who’s taking the one-time transaction, even though they may never use your product… it’s going to show to be a little bit less authentic…. and the people following can read through that as well.”Visit the complete episode page to learn more.

Featuring Sarah Grosz, Head of Influencer Marketing at Mutesix.She manages a 10-person team and plays a fundamental role in leading the influencer and TikTok strategies for some of today’s most profitable DTC companies like Highline Wellness, Theragun, Snibbs, and Bev. Sarah’s success and value as a leader can be attributed to her spontaneous approach to life and an unparalleled drive to rise above and move forward. She has an insatiable hunger for knowledge and is continuously learning new techniques and tools - staying a step ahead of the industry and putting herself at the forefront of trends that catapult businesses to the next level. Episode quote:“So it’s more of a conversation with influencers and you’re also building a relationship at that point. So it’s not really a transaction. ‘We’re sending you this, so you do this.’ We’re having a conversation, making sure it’s a good fit.” - Sarah from MuteSixVisit the episode page to learn more.

Steve Hutt, Merchant Success Manager for Shopify and host of the eCommerce Fastlane Podcast, shared a wealth of amazing insights and tips for eCommerce brands in preparation for the 2020 holiday season and beyond. “The last three months have really pushed eCommerce adoption 10 years into the future. We’re actually at 2030 levels from where we believed eCommerce was going to grow because of the pandemic.” - Steve Hutt from ShopifyVisit the episode page to learn more.

Video is all the rage as consumers gravitated toward inactive, exciting experiences for entertainment. As social media platforms all move to stay on trend and offer video streaming such as Instagram and TikTok, influencer marketing is moving with it. Influencer-generated content is not exclusive to photos and posts but transcends into video platforms as well.Join GRIN as we explore the rise of video content, which platforms are using it and how you can leverage it in your influencer marketing.Want to learn more about GRIN? Check us out! www.grin.co

The GRIN team chats about social media and its effects on a brand’s connection with consumers. In a world that has become disconnected, and advertising that has lost its human connection, social media allows a brand to humanize themselves, and reach their audiences in a way no other channel can.Join us as we explore the nuances of social media, how to use it the right way to connect with your audience and the strategies that brands have found the most successful.Want to learn more about GRIN? Check us out! www.grin.co

Is influencer marketing exclusive to direct to consumer eCommerce brands? Can influencer marketing strategy be applied to a b2b marketing strategy? Which social platforms should a b2b company use? Should they use micro-influencers or KOLs (key opinion leader)? In this episode, the GRIN team explores the power of influencer marketing in the business to business space and how it can be leveraged to increase brand awareness and drive sales.Want to learn more about GRIN? Come check it out! www.grin.co

Influencer marketing has long hinged off of the social media platform Instagram. Many brands leverage Instagram for their influencer network and have seen insane success. So what does influencer marketing look like without Instagram? Would influencer marketing be the pivotal marketing strategy it is today? If Instagram ceased to exist tomorrow, would influencers still hold the same power with consumers and what platform would they use to build their authentic relationships and audiences. Join GRIN as we explore the influencer marketing landscape of social media platforms, and unpack the power of Instagram in episode 6 of our podcast. Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

In our exciting webinar on May 28th with tentree, a sustainably made clothing brand that gives back by planting trees with every purchase, we explored a new way of using influencer marketing for a mission. Lindsay Derer, Influencer Marketing Manager as well as Social Media Manager at tentree discussed how the successful brand has been able to not only drive sales with their ambassadors, but also drive awareness to their cause. Into our discussion we discovered tentree was able to create missions through their influencer campaigns and allow their brand to branch out across channels through their program. Lindsay chatted about the difficulties of being a one-woman department, managing both influencer marketing and social media for the company, and how it was nearly impossible on spreadsheets before she discovered GRIN. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!