Ads Decoded

Is the keyword dead? Do you really need to restructure everything for AI? And what’s actually happening during those learning periods?You’ve got questions about Google Ads. Ads Decoded gets you the answers.Join Ads Product Liaison Ginny Marvin as she brings you into the room for candid conversations with the people and teams behind Google Ads. No jargon, no fluff - we're going beyond the headlines and getting into the mechanics and nuances of the platform to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads.Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop.

For our final episode of 2025, host Ginny Marvin sits down with six Google Ads product experts to hear their personal picks from a year packed with new launches and features. From Charles Boyd’s deep dive into Nano Banana Pro in Asset Studio to Natalie Wertz’s breakdown of Performance Max Channel Reporting, we reveal the tools that stood out most to the people working on them. You’ll hear why Smart Bidding Exploration beats simply lowering ROAS targets and why three different leaders all landed on the exact same data-driven priority for 2026. Tune in to discover if your strategy is built on a strong foundation or if you're just playing ""whack-a-mole"" with your optimization.Check out the recap of the year’s biggest new AI innovations in Google Ads: https://support.google.com/google-ads/answer/16756291 Find Ginny at www.linkedin.com/in/ginnymarvin/ and @adsliaison on XLearn more about the products and features in this episode → Channel reporting: https://business.google.com/us/accelerate/resources/articles/google-ads-tutorials-channel-performance-reporting-in-performance-max/AI Max: https://business.google.com/us/accelerate/resources/articles/ai-max-for-search-campaigns/Analytics Advisor: https://business.google.com/us/accelerate/announcements/google-ai-advisors-agentic-tools-to-drive-impact-and-insights/Demand Gen: https://business.google.com/us/accelerate/resources/articles/create-convert-demand-with-demand-gen/

Ready to master Google's Demand Gen campaigns? In this episode, we'll share the latest updates and best practices to drive performance, including the recent expansion of inventory options, the importance of optimizing product feeds, and the nuances of targeting and bidding strategies.We'll break down how to effectively use Demand Gen campaigns as part of your broader AI-powered marketing strategy to get the best results. Plus, we've got answers to top questions from the Google Ads community with Google’s own Ginny Marvin.

In this episode of Ads Decoded, host Ginny Marvin is joined by Google Ads product experts Tal Akabas and Caren Zeng to dive into the launch of channel performance reporting in PMax, and share insights on how advertisers can get started with AI Max for Search campaigns. Plus, Ginny answers some top questions from the ads community.