Ads Decoded

In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to break down why a strong data foundation is the real engine behind successful lead gen, and how to feed Google AI the signals it needs to find more of your best customers.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.

In this special episode of Ads Decoded, recorded live at Google's Rethink Retail event in New York City, host Ginny Marvin sits down with Enric Durany, Group Product Manager for retail advertiser experiences.Together, they unpack actionable strategies to help performance marketers and retailers capture holiday demand, connect with shoppers at every step of their purchase journey, and maximize campaign efficiency.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.

Media mix modeling used to feel out of reach for many businesses, locked behind high software fees and specialized data science teams. With open source models like Meridian and AI coding assistants, the technical barrier has shifted, making advanced measurement accessible for everyday marketing teams.In this episode of Ads Decoded, host Ginny Marvin sits down with Patrick Gilbert, CEO of AdVenture Media, and Nechama Teigman, Director of Marketing Analytics. Together, they share an unvarnished look at their first full year implementing Meridian across their client base, covering everything from data preparation to major campaign breakthroughs.Check out the video series Ginny mentions to help you get started with Meridian here: https://www.youtube.com/playlist?list=PLI5YfMzCfRtYvZ9AYp1wrtBM4apIsDc1iWant Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.

Navigating media measurement today can feel complex and overwhelming. However, learning how to calibrate attribution, incrementality, and MMMs powers both sides of your marketing: giving you a complete picture of performance while fueling your AI-powered campaigns.And it’s possible even if you don’t have a dedicated data science team on hand.Join Google’s Ads Product Liaison Ginny Marvin as she sits down with Senior Director of Product Management John Chen to discuss the distinct roles of attribution, incrementality, and media mix modeling, bust the single North Star myth, and explore new tools like open-source Meridian and Qualified Future Conversions.Check out the video series Ginny mentions to help you get started with Meridian here: https://www.youtube.com/playlist?list=PLI5YfMzCfRtYvZ9AYp1wrtBM4apIsDc1iWant Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.

Preparing your product data for holiday retail campaigns can feel daunting. But as search behavior shifts toward more detailed, natural questions, it’s no longer just about basic product specs. Adding conversational attributes, high-quality video and image assets, and accurate shipping, returns, and promotion information is the best way to tell richer stories about your products and provide context for these conversational experiences.In this Season 2 kickoff episode of Ads Decoded, host Ginny Marvin sits down with Google product experts Scott and Bhaskar to share practical, step-by-step strategies for getting your Merchant Center product data ready for the holiday season.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.

Join us for the season one finale of Ads Decoded: a special live recording at Google Marketing Live with the product teams behind the day’s biggest announcements across Search, YouTube, agentic commerce, creative and measurement.First, host Ginny Marvin is joined by Google’s Head of Ads and Commerce, Vidhya Srinivasan, fresh off the keynote stage. They discuss how Gemini is fundamentally transforming intent understanding to keep with consumer behavior and deliver ads on longer, more complex searches, as well as unlocking performance on YouTube. Vidhya also shares the skills and mindsets she’s seeing in the teams who are succeeding in adapting and rewiring for the AI era.  That’s followed by an in-depth, technical roundtable with product leaders to double-click on the why and how behind the headlines:- Reinventing ads for AI Search: Chris Monkman, Senior Director for Ads in AI Experiences, breaks down how AI Max and Performance Max deliver ads that provide rich answers to complex queries in AI Mode, and how the new AI Brief delivers the brand control and audience constraints you need.  - Graduating measurement from report card to performance driver: Christine Turner, Managing Director for Measurement, Data & Audiences, talks about the compounding effects of data strength and details the rollout of new metrics like Campaign Type Attribution for Demand Gen, Attributed Branded Searches, and Qualified Future Conversions- Generating high-performing ad creative at scale: Josh Moser, Advertising Platform Senior Director, shares how bringing our most advanced AI models into Asset Studio really is allowing advertisers to quickly build and scale creative assets that are optimized for performance.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter → https://goo.gle/3NO45ZWFind Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.

Is generative AI leading to a "sea of sameness" in advertising? This week, we’re tackling the creative burden - from the pressure to produce endless aspect ratios for YouTube to the fear of losing brand control in an automated world.In this episode of Ads Decoded, host Ginny Marvin sits down with Charles Boyd (Group Product Manager - Creative, Google Ads) and Sarah Hathiramani (Director of Product Management, YouTube Ads) to bridge the gap between brand fidelity and AI-powered scale.In this deep dive:- Avoiding the sea of sameness: How to use generative AI to stand out rather than blend in.- Understanding Ad Strength: Why it’s a diagnostic metric for discovery, not a pass/fail performance report- Advertiser-in-the-Loop controls: Using text guidelines to steer AI while maintaining brand control- PMax Asset Experiments: How to use the new "guided A/B testing to isolate creative impact.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uVFind Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r.

For a long time, creator marketing was seen as a "big brand" awareness play or best suited for retail businesses. If your focus is on performance, B2B, or lead generation, creator content might not have been in your toolkit - until now. In this episode of Ads Decoded, host Ginny Marvin is live from the YouTube NewFronts stage with Melissa Hsieh Nikolic, Director of Product Management for YouTube Ads. They dive into how Google is making it easier for brands of all sizes and across sectors to integrate authentic creator voices directly into their performance campaigns within Google Ads and DV360.They cover:-The trust factor: Why creators help drive meaningful results for businesses across every industry - including finance and healthcare.-Finding your match: How to use AI-powered search in the Creator Partnerships hub in Google Ads to identify the right YouTube creator for your brand, no matter how "niche" your business might be.-Creative freedom vs. rigid specs: Why the magic happens when brands trade strict editorial scripts for a creator’s authentic voice.-Measuring success: Using Brand Lift with Search Lift and Conversion Lift studies and unified organic/paid reporting to prove performance Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uVFind Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r.

Conversational shopping in AI Mode. Virtual try-on. Agentic checkout. Business Agent on Search. Google Lens in YouTube Shorts. Shoppable CTV. The secret powerhouse behind them all? Your product data. It’s no longer just a list of SKUs; it’s the high-resolution infrastructure for the next era of retail.In this episode of Ads Decoded, host Ginny Marvin is joined by Firas Yaghi, Global Product Lead for Retail Solutions, and Nadja Bissinger, Group Product Director for Retail on YouTube. They separate the hype from the strategic essentials, discussing the practical steps retailers can take now to deliver high-performing ads across Search, YouTube and new AI-powered experiences.In this conversation:-The product feed as foundation: Enriching your data with lifestyle images and rich descriptions to power multi-modal discovery.-From competing to compounding: Why it’s time to stop viewing campaign types as competitors and use a surround sound-style approach. -The signal shift: How Lookalikes have changed from rigid targets to multi-dimensional signals that give the AI the flexibility to find your next best customer.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uVFind Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r