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0385 - Slowing Down To Highlight Importance

Season 2, Ep. 385

2022.01.20 – S2020 – 0385 - Slowing Down To Highlight Importance


Saying a single word or phrase slower, slightly elongating its pronunciation, highlights it within a sentence and so can be used as part of your arsenal to highlight its importance.


These variable speeds contrast with the text around it, and therefore take on additional significance.

·        “The cost is over one-billion pounds…”

·        “The death toll stands at fifty-thousand people

·        “The statue is over 100-metres high”.

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0504 – A Giveaway That You’re Reading

Season 2, Ep. 504
2022.05.19 – 0504 – A Giveaway That You’re ReadingA Giveaway That You’re ReadingSometimes it’s obvious you’re reading something because it contains too much information that you couldn’t possibly know or remember. As an example, here is something that if read as written will definitely sound as if it is being read:“On Thursday July 7th 2005, three bomb explosions hit London Underground trains…”The reason it sounds as if it’s being read is because few people would remember what day of the week it was, so clearly the information is in front of you. If you want to come across powerfully, you have to engage in a little play-acting and say something like this:“July the 7th 2005 … I remember it was a Thursday …” There’s only one occasion when you should sound as if you’re clearly reading something; and that’s when you are quoting someone, in which case you should say exactly that: ‘…and I quote…’Ironically, reading something flawlessly doesn’t sound impressive when you’re trying to make out you’re adlibbing. It sounds cold and matter-of-fact. If you throw in the occasional hesitation, gentle emphasis and change the pace of your presentation, it’ll sound like you’re thinking about it, as if it’s something honestly important to you. This will have more intellectual and emotional impact, which is what you want, if you want your listener to think you’re smart.