Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | Apartment Sharing
How to create a minimum stay restriction strategy
In this episode of “Get Paid For Your Pad,” I had the pleasure of chatting with John deRoulet, an expert in the field of revenue management for short-term rentals. Our conversation delved into various strategies to optimize occupancy and revenue in this ever-evolving industry.
We began by discussing the significance of minimum length of stay restrictions. John highlighted the importance of setting these restrictions strategically, using them as release valves rather than rigid rules. By doing so, we can accommodate shorter stays that fill gaps in our calendar without losing out on potential bookings. This flexibility can be a game-changer, especially in urban markets where one- to two-night stays are common.
John emphasized the need to adapt to changing traveler behavior. While many people used to book flights before accommodations, this trend is shifting. Travelers are now more price-conscious, considering other destinations and timeframes if their initial plans become too expensive. This means we need to be proactive in adjusting our pricing and restrictions to remain competitive.
We also discussed the impact of supply in the market. Although the growth of supply is slowing down, it won't decrease significantly anytime soon due to institutional investors and other factors. This means we need to focus on perfecting our revenue management strategies to thrive in a competitive landscape.
Throughout our conversation, John shared valuable insights and tips, such as the importance of regularly reviewing your pricing tool's dashboard and embracing data-driven decision-making. Additionally, he discussed the benefits of engaging with potential guests to extend their stays, maximizing occupancy and revenue.
For more in-depth insights and educational content on revenue management, John directs us to the Wheelhouse YouTube channel, where you can find webinars and conversations with industry experts.
In summary, revenue management is a complex but essential aspect of the short-term rental industry. By adopting flexible minimum length of stay restrictions, staying attuned to changing traveler behavior, and continually fine-tuning our pricing strategies, we can maximize occupancy and revenue in this dynamic landscape. Remember to check out Wheelhouse's educational content for further guidance on mastering revenue management in the short-term rental business.
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605. Will 2024 be another 2023 in the STR industry?34:32*** FREE REVENUE MANAGEMENT TRAINING***DATE: TUESDAY DECEMBER 12TH 1PM PST / 4PM ESTSIGN UP AT: https://www.getpaidforyourpad.com/webinar
604. BOOSTYLY SHORT-TERM RENTAL DOCUMENTARY COMING SOON44:45>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to downloadIn this episode of "Get Paid for Your Pad," I had the privilege to host Mark Simpson, founder of Boostly, for an early morning discussion. Mark, known for his impact in the short-term rental space, shares insights from recent industry conferences, including the Bigger Pockets Conference, VRMA, and HostCon. He highlights the growing influence of Google in the vacation rental sector and its move to become the top meta search platform with Google Vacation Rentals. This shift is changing how travelers search and book accommodations, making them more price-savvy and driving the need for hosts to diversify their marketing strategies.Mark discusses the importance of understanding big players like Google, Airbnb, and Expedia, and how they're targeting growth in different continents. He emphasizes the need for hosts to have a diverse marketing presence, leveraging various channels to increase visibility. Mark also delves into the rising significance of short-form videos in influencing travelers' decisions, noting platforms like YouTube Shorts and TikTok as key drivers.Another significant topic we cover is working with influencers. Mark advises on the importance of establishing clear contracts and expectations with influencers. He suggests using platforms like Stay MO to connect with influencers and negotiate deliverables like Instagram stories, posts, and drone shots. The key, Mark notes, is engagement and relevance to your target market.Lastly, Mark talks about his latest endeavor – a documentary featuring two hosts over a year, highlighting their growth and lessons learned. This documentary, aiming to resemble a Netflix-style presentation, is set for a release on the Boosly YouTube channel with a live watch party.For those interested in direct bookings and leveraging Boostly's services, Mark mentions a special discount for listeners who mention "Get Paid for Your Pad" when booking a call with Boostly.Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!
603. New marketplace Comparable connects homeowners with STR managers37:11>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to downloadIn this episode of "Get Paid For Your Pad," I had the pleasure of chatting with Brooke Pfautz, the founder of Ventori and Comparent, a vacation rental management platform. We delved into some exciting topics, so let's get started.Brooke kicked things off by discussing his book, "Vacation Rental Secrets," which is packed with insights from industry experts. One common theme throughout the book is the importance of avoiding quick fixes when facing challenges. Brooke emphasized that mistakes often arise from the desire to find a quick solution instead of the right one.One major challenge discussed was hiring the right talent for vacation rental management. Brooke stressed the significance of vetting potential hires upfront and using tools like predictive personality assessments from predictiveindex.com. These tools reveal the true personality of candidates, not just their interview personas, helping in making the right hiring choices.We also dived into Brooke's latest venture, Comparent, a platform connecting vacation rental homeowners with professional vacation rental managers. Comparent aims to provide transparency and help homeowners make informed decisions about property management. Property managers can claim their listings for free, and in the future, it will serve as a valuable resource for property managers and homeowners alike.During our conversation, Brooke highlighted the potential for property managers to use Comparent to demonstrate their credibility to homeowners. By showcasing their high ratings and reviews, property managers can gain an edge in a competitive market.Brooke's passion for elevating the vacation rental industry is evident, and Comparent is poised to be a game-changer. If you're in the vacation rental management business, it's worth exploring the platform at comparent.com.Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!
602. Host your luxury homes on Plumguide47:52*** Save over $7,500 and sign up for our Black Friday Bundle at https://getpaidforyourpad.com/blackfriday.In this episode of "Get Paid for Your Pad," I, Jasper Ribbers, had the pleasure of hosting Doron Meyassed, the founder and CEO of Plum Guide. Our discussion delved deep into the intricacies and unique approach of Plum Guide, an OTA (Online Travel Agency) catering to a niche market of discerning travelers, typically urban dwellers earning upwards of $150,000 annually, who are passionate about design, culture, and travel.Doron shared his global upbringing and his entrepreneurial journey before Plum Guide, including his experience with creating online communities for prominent clients like Spotify, Airbnb, and Google. The concept of Plum Guide was born from a unique Airbnb experience in Tel Aviv, prompting Doron to explore the idea of a platform that showcases properties where hosts have invested considerable effort into every detail of the guest experience.Plum Guide sets itself apart by rigorously vetting properties, accepting only the top 3-5% across three price points: medium, high, and luxury. The platform addresses major pain points for travelers: ensuring consistent quality across homes, helping guests match with the right property, and providing exceptional service. Their service teams include Matchmakers who assist guests in selecting homes and a customer service team for round-the-clock support.Doron also elaborated on Plum Guide's no exclusivity policy for hosts, their integration with major PMS systems, and their focus on European and North American markets. He further discussed the company's stringent standards for hosts, the importance of transparent guest reviews, and the emphasis on managing expectations to enhance guest experiences.For hosts interested in joining Plum Guide, the process involves an application through their website or via channel managers, followed by a selective vetting process. Doron highlighted that, on average, homes generate 10-20% of their revenue from Plum in the first year, with potential for growth. He also emphasized their commitment to price parity across platforms to maintain fairness and trust. Doron encouraged hosts passionate about their craft to reach out to Plum Guide. For those looking to book a unique stay, he recommended exploring Plum Guide's carefully curated selection of homes. Visit www.plumguide.com to discover more about this distinctive platform that's redefining the standards for vacation rentals.Listeners, I hope you found this episode insightful and informative. Stay tuned for more enlightening discussions on "Get Paid for Your Pad."Before we wrap up today's episode, remember to connect with us on Instagram https://www.instagram.com/getpaidforyourpad/ or @getpaidforyourpad for eexclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel Get Paid For Your Pad or even more great content. We appreciate your support,Stay tuned, and keep being awesome!
601. How to leverage discounts on Airbnb to drive bookings31:15*** Save over $7,500 and sign up for our Black Friday Bundle at https://getpaidforyourpad.com/blackfriday.In this episode of "Get Paid for Your Pad," I want to start by wishing everyone a happy Thanksgiving holiday. As I prepare for my own Thanksgiving getaway to Mexico's Valle de Guadalupe wine country, I'm excited to share insights on a crucial topic: discounts in revenue management.As some of you might know, I've been deeply involved in revenue management for Freewyld, the hospitality brand I co-launched. We recently initiated a revenue management course, one of the first in our industry, to help hosts understand this vital aspect better.The heart of this episode revolves around discounts on Airbnb, a powerful tool for enhancing conversions. Airbnb promotes listings with discounts by incorporating features like strike-through pricing, additional line items in the price breakdown, and eye-catching callouts. These features make listings more appealing to potential guests.I discuss various discount strategies, including early bird and last-minute discounts, emphasizing their potential benefits. Length of stay discounts, often known as weekly and monthly discounts, are also crucial in encouraging longer bookings. I dive into the nuances of these discounts and their impact on guest conversions.Moreover, I explain how hosts can set up custom promotions to provide extra incentives for potential guests. These customized promotions can be a valuable addition to your pricing strategy.Towards the end of the episode, I introduce a special Black Friday promotion. We're offering an incredible bundle deal that includes lifetime access to my programs, Casual Mastery and Legends X, along with 90 days of access to the Rising Star Mastermind. It's a fantastic opportunity to access these valuable resources at a discounted rate.In summary, this episode provides a deep dive into the significance of discounts in revenue management on Airbnb. I share practical insights and strategies to help hosts optimize their listings and attract more bookings through effective discounting. Don't miss out on our exciting Black Friday bundle deal, where you can access these valuable programs and resources at a discounted rate. Before we wrap up, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel Get Paid For Your Pad for even more great content. We appreciate your support,Stay tuned, keep being awesome and Happy Hosting!
600. Unreasonable hospitality is the future of short-term rentals42:50>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to downloadIn today's celebratory episode of "Get Paid for Your Pad," I had the privilege of speaking with my business partner, Eric Moeller, as we marked the momentous occasion of our 600th episode. Our conversation delved into the evolution of the hospitality industry and how it relates to the short-term rental space, inspired by the concept of 'unreasonable hospitality.Eric shared insights from the book "Unreasonable Hospitality" by Will Gierda, which emphasizes going above and beyond in guest experiences.This approach is not just about the service or the property, but about creating a profound human connection with guests. We discussed how this philosophy is now a core value of Free Wild, our venture, aiming to provide an exceptional hospitality experience that leaves guests in awe.We reflected on the journey of Airbnb and the short-term rental industry. Initially, the novelty of staying in unique properties was enough to captivate guests. However, as the industry has matured, there's been a shift towards creating memorable experiences, not just providing a place to stay. This evolution mirrors society's broader trends, where experiences are increasingly valued over mere transactions.Eric noted that in today's digital age, people are more aware of the possibility of exceptional stays, as seen on platforms like TikTok and Instagram. This awareness drives a demand for more than just standard accommodations. To meet this demand, we must focus on creating experiences that resonate with guests, offering them stories to share and memories to cherish.We also touched on how this philosophy could be implemented in short-term rentals, balancing the efficiency of automated systems with the personal touch of exceptional hospitality. Eric shared examples of how small, thoughtful gestures, like providing fresh water or adjusting the temperature to a guest's preference, can significantly enhance the guest experience.Finally, we discussed the future of short-term rentals and how leading with hospitality is crucial for success. The industry is shifting, with more unique, branded properties emerging, indicating a move towards prioritizing exceptional guest experiences. This shift is essential for creating sustainably successful rental businesses.In conclusion, this episode highlighted the importance of 'unreasonable hospitality' in transforming the short-term rental industry. By focusing on creating unique, memorable experiences, we can elevate the standard of hospitality and ensure guests have stories worth sharing. As we celebrate this milestone episode, we look forward to continuing these valuable discussions and exploring new ideas in future episodes.Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!
599. Cashflow based financing for Airbnb hosts46:28>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to downloadIn this episode of "Get Paid for Your Pad," I had the pleasure of welcoming back Derrick Barker, a returning guest and one of the founders of Nectar. Derrick, who boasts a diverse background in finance, football, and entrepreneurship, shared his journey from starting his first business at Harvard to becoming a real estate mogul with over $450 million in assets. He detailed his experience at Goldman Sachs as a bond trader and how he, alongside his wife and business partner Brittany, successfully managed a portfolio of 125 short-term rentals and over 4,500 apartment units.The focus of our discussion was Nectar, a company Derrick co-founded that provides working capital loans to professional real estate owners and operators. He explained how Nectar works with existing mortgages to offer flexible loans for various purposes, emphasizing their non-traditional approach of lending against net cash flow rather than the traditional mortgage model.Derrick shared insights into the current economic landscape, particularly the impact of rising interest rates on real estate and asset values. He explained the intricacies of how higher interest rates lead to decreased asset prices and discussed historical economic patterns, including recessions and the Federal Reserve's role in them. Derrick opined that the recent halt in rate hikes by the Fed doesn't necessarily signal an immediate economic upturn and that a typical recession might follow within about ten months of such actions.We delved into the challenges and opportunities in the current lending climate, with Derrick highlighting Nectar's role in providing liquidity to real estate owners in this environment. He also touched on the potential for buying opportunities during economic downturns, encouraging listeners to be prepared with liquidity to capitalize on such situations.Towards the end of our conversation, Derrick outlined the process for obtaining a loan from Nectar, emphasizing their focus on evaluating the actual cash flows and financial health of potential borrowers. He concluded by offering VIP treatment to listeners of "Get Paid for Your Pad" who reach out to Nectar for their lending needs, ensuring a speedy and favorable loan process.Overall, this episode provided valuable insights into the world of real estate financing and the broader economic landscape, offering listeners practical advice on navigating these challenging times.Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!
598. Hire Slow, Fire Fast With Steve Trover49:11>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to downloadIn this episode of "Get Paid For Your Pad," I had the privilege of chatting with Steve from BetterTalent. We delved into some crucial topics related to hiring and team building in the short-term rental industry. Here's a concise summary of our enlightening conversation:Steve began by stressing the importance of hiring the right talent. He emphasized that taking your time to find the perfect fit for your team is crucial, even though it might seem challenging and time-consuming. Rushing into hiring decisions can lead to costly mistakes down the road.We discussed various roles that are vital for short-term rental hosts, including bookkeepers, virtual assistants, and operations managers. Steve highlighted the benefits of outsourcing roles like guest communications and revenue management to experts or specialized companies, especially in the early stages of your business. One key point Steve raised was the significance of revenue management. He shared insights into the complexities of managing rental rates in the short-term rental market, emphasizing the need for experienced professionals or outsourcing this task to experts who understand the nuances of the industry.We touched upon the concept of hiring in-house revenue managers and when it becomes economically viable. Steve recommended considering this step when your business manages a substantial number of properties, typically around a hundred or more.Steve also shared his insights into the challenges of hiring and retaining top talent in the short-term rental industry. He cautioned against making hasty decisions, such as offering stock options or partnering with the wrong individuals. He suggested that hiring slow and firing fast, when necessary, is a more prudent approach.For those interested in exploring opportunities in the short-term rental job market, Steve mentioned that BetterTalent offers a valuable weekly newsletter that features job listings from various companies in the industry. It's a great way to stay informed about job opportunities and industry trends.To learn more about BetterTalent and connect with Steve, visit their website at bettertalent.com. You can also reach out to Steve directly via email at firstname.lastname@example.org. Additionally, he welcomes connections on LinkedIn, where he actively engages with industry professionals and shares valuable insights.In conclusion, our conversation with Steve shed light on the critical aspects of hiring and team building in the short-term rental industry. Taking your time to find the right talent, outsourcing wisely, and understanding the intricacies of revenue management are all essential elements for success in this dynamic field. Don't forget to check out BetterTalent's newsletter and connect with Steve to stay updated on job opportunities and industry knowledge.
597. Takeaways and learning lessons from VRMA Orlando54:09>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to downloadIn today's episode of Get Paid for Your Pad, we had a fantastic conversation with Moira Sedgwick and David Curtis about their experiences and key takeaways from the VRMA conference. Moira runs A Chalet Collective and can be found on Instagram at @achalet.collective, specializing in hosting and designing vacation rental properties. Meanwhile, David Curtis operates We Host Canada, which you can discover on Instagram at @w.e.host and their website, wehostcanada.ca. They offer short-term rental management and property maintenance services.Throughout the episode, Moira and David shared valuable insights from the VRMA conference. We discussed the significance of providing an exceptional guest experience, the growing impact of AI tools on the industry, and the emergence of travel insurance options for hosts. Additionally, we delved into the challenges posed by hotel lobbyists in some markets and the need for advocacy within the vacation rental community.The episode emphasized the importance of being well-prepared for conferences like VRMA, managing your energy effectively, and making intentional connections with other industry professionals. We also touched upon the value of participating in panel discussions and how it can boost your credibility as an industry expert, ultimately benefiting your business.For those interested in learning more about Moira and David's businesses, you can visit their respective websites and social media profiles. Don't forget to follow Get Paid for Your Pad for more insightful discussions and expert insights in the vacation rental and property management industry. Stay tuned for our next episode!