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  • 615. Guest marketing with Stay-Fi

    30:31
    >>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to download In this episode, Jasper Ribbers interviews Arthur Colker, the founder of Stay-fi, a guest Wi-Fi marketing tool. They discuss how short-term rental operators can collect guest email addresses and market to them to encourage direct bookings. They cover topics such as the importance of guest data collection, the tools available in Stafi for email and text marketing, and the benefits of reducing dependence on OTAs. They also provide tips on what kind of emails to send to guests and discuss an upcoming training event on direct bookings.TakeawaysStay-fi is a guest Wi-Fi marketing tool that helps short-term rental operators collect valuable marketing data from every guest staying with them.By collecting guest email addresses, operators can introduce their brand to every person staying in their property and market to them for future direct bookings.Email marketing can be used to inform guests about availability, local events and activities, new properties, and last-minute cancellations.Operators can leverage direct bookings to fill calendar gaps and offer reduced rates to past guests while maintaining higher prices on OTAs.The upcoming training event, 'Shaping the Future of Direct Bookings,' will cover website optimization, email marketing, SEO, and data collection strategies.Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!Chapters00:00 Introduction and Overview of Stay-fi03:09 Guest Data Collection and Brand Introduction04:26 Using Email and Text Marketing for Return Bookings06:49 Reducing Dependence on OTAs and Increasing Occupancy11:46 Content Creation and Engaging Guests

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  • 614. The state of the STR industry with Rent Responsibly

    40:11
    >>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to download In this episode, Jasper Ribbers interviews Dave Krauss, the co-founder of Rent Responsibly, an organization that supports the short-term rental industry. They discuss the importance of creating alliances and advocating for balanced regulations in the industry. They also highlight the need for education and research to inform policy decisions. Dave introduces the State of the Short-Term Rental Industry Survey, which aims to gather data from hosts and local government officials to shape the future of the industry. They encourage listeners to participate in the survey and get involved with local alliances to have their voices heard.TakeawaysCreating alliances and advocating for balanced regulations is crucial for the short-term rental industry.Education and research are essential to inform policy decisions and correct misconceptions about the industry.The State of the Short-Term Rental Industry Survey provides an opportunity for hosts and local government officials to contribute to shaping the future of the industry.Getting involved with local alliances can provide benefits such as education, networking, and advocacy support.Before we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!  Chapters00:00 Introduction and Updates01:09 Introduction to Rent Responsibly06:16 Balancing Regulations and Encouraging Responsible Hosting08:27 The Shift in Travel Trends and the Need for Regulations11:18 The Evolution of Short-Term Rental Regulations14:06 The State of the Short-Term Rental Industry Survey29:37 Conclusion and Call to Action
  • 613. Live Let Thrive with Steven Suarez

    01:09:46
    >>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to download 
  • 612. Revenue Management Strategies

    36:14
    >>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to download In this episode, Jasper Ribbers interviews Jordan Locke, the founder of RevParty Consulting, about revenue management strategies for short-term rentals. They discuss the importance of revenue management, understanding guest avatars, pricing strategies for special events, adjusting pricing for high-demand dates, and utilizing OTA promotions. They also cover practical tips for increasing revenue and the importance of scheduling time for revenue management. Jordan provides his contact information for those interested in learning more about his services.TakeawaysRevenue management is the practice of maximizing revenue by constantly improving how much money you make.Understanding guest avatars and their preferences can help you tailor your pricing strategy and attract the right guests.Utilizing OTA promotions can increase visibility and attract more bookings.Setting minimum night stays can help optimize your calendar and prevent undesirable bookings.Scheduling dedicated time for revenue management is crucial for monitoring pricing, adjusting strategies, and staying on top of market trends.Chapters00:00 Introduction to Revenue Management01:19 Background and Experience in Revenue Management04:29 2024 Revenue Trends06:13 Pricing Strategies for Special Events09:48 Adjusting Pricing Strategy for High Demand Dates12:56 Factors Influencing Booking Behavior14:49 Getting Started with Revenue Management15:40 Understanding Guest Avatars and Pricing22:18 Optimizing Minimum Night Stays25:41 Scheduling Time for Revenue Management28:53 Understanding Pacing30:39 Practical Tips for Increasing Revenue32:49 Contact Information33:35 ConclusionBefore we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!  
  • 611. Sailing around the world funded by property investing

    34:07
    >>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to download In this episode, Jasper Ribbers interviews Jordan Locke, the founder of RevParty Consulting, about revenue management strategies for short-term rentals. They discuss the importance of revenue management, understanding guest avatars, pricing strategies for special events, adjusting pricing for high-demand dates, and utilizing OTA promotions. They also cover practical tips for increasing revenue and the importance of scheduling time for revenue management. Jordan provides his contact information for those interested in learning more about his services.TakeawaysRevenue management is the practice of maximizing revenue by constantly improving how much money you make.Understanding guest avatars and their preferences can help you tailor your pricing strategy and attract the right guests.Utilizing OTA promotions can increase visibility and attract more bookings.Setting minimum night stays can help optimize your calendar and prevent undesirable bookings.Scheduling dedicated time for revenue management is crucial for monitoring pricing, adjusting strategies, and staying on top of market trends.Chapters00:00 Introduction to Revenue Management01:19 Background and Experience in Revenue Management04:29 2024 Revenue Trends06:13 Pricing Strategies for Special Events09:48 Adjusting Pricing Strategy for High Demand Dates12:56 Factors Influencing Booking Behavior14:49 Getting Started with Revenue Management15:40 Understanding Guest Avatars and Pricing22:18 Optimizing Minimum Night Stays25:41 Scheduling Time for Revenue Management28:53 Understanding Pacing30:39 Practical Tips for Increasing Revenue32:49 Contact Information33:35 ConclusionBefore we wrap up today's episode, remember to connect with us on Instagram @getpaidforyourpad for exclusive content and behind-the-scenes moments, and don't forget to hit that 'Subscribe' button on our YouTube channel. We appreciate your support.. Stay tuned, and keep being awesome!  
  • 610. How Steven went from near bankruptcy to building a thriving STR business

    42:42
    >>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to downloadIn this episode, Jasper Ribbers interviews Steven Suarez, the founder of Argest Rentals, about his experiences in property management and the challenges he faced in scaling his business. They discuss the importance of building strong relationships with virtual assistants, navigating partnerships and breakups, and the art of renegotiating in business. Steven shares valuable insights and lessons learned from his journey, emphasizing the need for clear communication, restructuring, and perseverance in the face of adversity.TakeawaysBuilding strong relationships with virtual assistants is crucial for success in property management.Navigating partnerships requires clear communication and setting expectations from the beginning.Scaling back and reevaluating properties and clients is essential for long-term growth.Managing stress and emotions is important for staying focused and making sound business decisions.Appreciating and supporting virtual assistants fosters loyalty and improves team morale.The art of renegotiating is a valuable skill in business and can help navigate challenging situations.Chapters00:00 Introduction and Catching Up02:22 The Rum and Coke Story08:07 Challenges and Lessons Learned in Property Management14:07 Navigating Partnerships and Breakups19:23 Scaling Back to Scale Up23:41 Managing Stress and Emotions27:41 Building Strong Relationships with Virtual Assistants30:11 The Importance of Appreciating and Supporting Virtual Assistants35:00 The Art of Renegotiating in Business37:51 Where to Find Steven Suarez
  • 609. Experiential design is where the money is at on Airbnb

    37:14
    >>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to downloadIn today's episode of Get Paid for Your Pad, I had the pleasure to talk to Heather Loduca & Erin Donnelly, the founders of Pink Wall Designs, straight out of Canada. They are not only seasoned in interior design for short-term rentals and boutique hotels but also investors themselves, owning properties that stand as testaments to their expertise. The focus of our conversation revolved around the critical importance of interior design in the increasingly competitive Airbnb and short-term rental market. Design, as we explored, isn't just about aesthetics; it's crucial for marketing, creating memorable guest experiences, and ensuring your property stands out in a sea of options.Erin and Heather shared insights on making properties Instagrammable, leveraging social media for direct bookings, and the significance of targeting your design to appeal to your ideal guest avatar. They emphasized the power of experiential design, suggesting features like selfie walls and thematic decor that resonate with your target audience and encourage social sharing. The conversation also delved into the strategic use of platforms like TikTok for market research and promotion, highlighting the platform's effectiveness in reaching potential guests quickly.Moreover, Erin and Heather offered advice on collaborating with local businesses and influencers to enhance guest experiences and market your property more effectively. They underscored the importance of continually updating and refreshing your property's design to keep up with trends and guest expectations.For those interested in learning more about their work or seeking their services, Aaron and Heather can be found on Instagram at @PinkWallDesigns and TikTok under the same handle. They also have a website, Pink Wall Designs, Inc., for further information and contact details.This episode is a reminder that in the world of short-term rentals, creating an experience, not just a place to stay, is key to success. Designing with intention and focusing on the guest experience can set your property apart and ensure its success in the competitive market of 2024 and beyond.