Garlic Marketing Show

George Bryant—master of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are.We also dive into concepts you won’t hear anywhere else: the ‘Triangle of Poop,’ the ‘Zone of Doubt,’ and George’s wild journey from a 7-figure cooking blog he walked away from, to billion-dollar consulting. Plus, George drops his #1 app pick for social media in 2024, and you won’t believe his take on the Cardinal Sin of marketing.What You’ll Learn:Avoiding the “Zone of Doubt” in Customer RelationshipsHow to Prevent “Drowning the Journey” with Too Much InformationBuilding Emotional Safety to Strengthen Customer TrustWhy Customers Need Evidence Before They CommitCreate Your Ideal Customer Through Exceptional ExperienceSocial Media Is a Party—Build Relationships, Not Just SalesLeadership and Consistency: Reinforcing Core Messages That StickThe Cardinal Sin of Marketing: Getting Attention Without EngagementWhy Scaling Success Depends on Retaining RelationshipsConnect with George Bryant:Website - https://mindofgeorge.com/Facebook - https://www.facebook.com/groups/georgebryantInstagram - https://www.instagram.com/itsgeorgebryant/YouTube - https://www.youtube.com/@ItsgeorgebryantResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Ever thought about scaling your digital agency by selling it? On this week’s Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities.Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales.This episode is packed with insights that could change the way you think about growing your business. Don’t miss it!What You’ll Learn:Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client RetentionCommon Pitfalls That Can Prevent a Deal from Closing and How to Avoid ThemReal-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity FirmsThe Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher ValuationWhy Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency GrowthHow Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term GrowthConnect with Todd Taskey:WebsiteLinkedinPodcastResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Are you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, we’re diving deep with  Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you don’t need a complex tech stack to build a successful coaching or consulting business.From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether you’re aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals.Don't miss out—tune in for more marketing wisdom and discover how to book yourself solid without the overwhelm!What You’ll Learn:Ditch the Funnel and Build Trust for High-Ticket ClientsSelect Only the Clients Who Energize You with a Red Velvet Rope PolicyWhy Marketing Should Be the Last Step in Your Business StrategySystematize Your Success with a Proven Method for Booking ClientsMake Offers That Match the Trust You've Earned with ClientsLeverage Relationship Capital to Grow Your Coaching BusinessConnect with Matthew Kimberley:WebsiteLinkedinDelightful Business InstagramBook: Book Yourself SolidResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you’re in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message. Learn what’s working and how to optimize your campaigns for better results.What You’ll Learn:How to Achieve a 3X ROAS with YouTube AdsWhy YouTube Ads Are Perfect for Low Ticket OffersThe Four Reasons YouTube Ads Fail: Are You Making These Mistakes?How to Use AI to Cut Your Video Ad Creation Time in HalfAdvertising Is Gasoline: Make Sure Your Funnel Is ReadyOrganic YouTube and Ads: How They Work Together for Maximum ResultsThe Power of Testing: Find Out What’s Really Working in Your AdsWhy Lead Quality Beats Quantity in YouTube Ad CampaignsThe Two Most Important Parts of a YouTube AdUse Multiple Hooks in Your Ads to Boost PerformanceConnect with Jake Larsen:WebsiteLinkedinYouTubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit.Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise.Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day. P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance! What You’ll Learn:How to Attract High-Value Clients with "Whale bBait" ContentThe Difference Between Value-Based and Insight-Based ContentHow to Create An "Offer Shell" and Provide Tiered Access to YourselfJK's Journey to $100K/month Profit in 3 Hours a DayConnect with JK Molina:WebsiteTwitterInstagramResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC  and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent.He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success. 🔑🎧What You’ll Learn:Doubling or Tripling Your Business ValueWhen to Start Building Your Sales ProcessIs it Marketing or Sales That's Underperforming? What Kind of Salesperson Should You Hire, and When? Connect with Nicholas Loise:WebsiteLinkedinEmail AddressResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Ever dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master – Micah Mitchell, Co-founder of Memberium! 🧠Micah's been in the game for 10 years, helping businesses like yours build booming online communities. He's seen it all, from million-dollar Amazon sellers to SaaS companies using memberships to launch their products. 🤯Micah Mitchell reveals the 4 stages of membership growth, why integrating with your CRM is the secret sauce behind membership success... and uncovers even MORE juicy tips!Don't miss this episode! It's packed with actionable tips and insider strategies that will transform your membership dreams into reality.What You’ll Learn:Four Stages of Growing Membership to Thousand Plus UsersHow One SaaS Company, Spiffy, Used Memberium to Start Their SaaS CompanyThe Big Killer to Making Courses That's Going to Really Kill Your CoursesThe Question: Does Your Membership Empire Exist in Your Head?The Biggest Step That People Skip on the Way to a ThousandThe Pricing Sweet Spot to Provide ValueShould You Start a Course or Should You Start a Membership First?The Simple Shift to Close the Right People Into Your MembershipConnect with Micah Mitchell:WebsiteLinkedinResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Ever felt lost in the marketing maze? 🤯 You're not alone! I recently chatted with the amazing Sunny Dublick, founder of [her company name], and let me tell you, she dropped some serious marketing wisdom! One of her biggest tips? Stop jumping straight into tactics and get crystal clear on your brand strategy FIRST. She also stressed the importance of investing in marketing... the right way. Think of it like planting seeds. It takes time, patience, and the RIGHT strategy to see real growth. And remember, the best marketers are the best listeners. Find someone who genuinely wants to understand YOUR business, not just sell you their services.Don't be a copycat! Stand out from the crowd by creating a brand that YOU'RE proud of and that speaks directly to your audience's heart. Oh, and here's a bonus tip from Sunny: Focus on referrals and word-of-mouth marketing to kickstart your growth! It's all about building those genuine connections. What You’ll Learn:Importance of Investing in Marketing... the right way.The RIGHT Strategy to See Real Growth.How the Best Marketers are the Best ListenersThe Role of Referrals and Word-of-Mouth MarketingDetermining Marketing BudgeThe Importance of a Holistic Marketing PlanIdentifying Red Flags in MarketersThe Long-Term Value of Investing in MarketingThe Importance of Authenticity and Human ConnectionBuilding a Brand You're Proud OfConnect with Sunny Dublick:WebsiteLinkedinResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Tired of your brand message falling flat?  We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales. 💰  In our chat, she dives deep into why B2B and service-based businesses NEED to nail their brand messaging NOW if they want to attract the RIGHT clients and shorten those sales cycles. 🏎️✨ But wait, there's more! Kate spills the tea on how to use AI to craft killer taglines and value propositions that DON'T sound like a robot wrote them. She also shares the sneaky metrics that reveal if your brand is truly working its magic (forget vanity metrics, we're talking REAL results).What You’ll Learn:How to Know if AI is Effing Up Your BrandingThe Metrics That You Can Use to Test Brand EffectivenessBest Way to Get Feedback on Marketing from Your Sales TeamHow to Know if AI Can Actually Test Your Branding One Tool Kate Loves for AIConnect with Kate DiLeo:WebsiteLinkedinInstagramResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel