Garlic Marketing Show

In an insightful session with Mickie Kennedy, founder of eReleases, delve into the synergistic use of AI for crafting press releases and the vital role of human touch where AI falls short. Learn to create resonant ChatGPT prompts, differentiate impactful quotes from mediocre ones, and discover the best AI tools for press release writing.Uncover eReleases' strategy for keeping costs low and how a single press release can lead to substantial media coverage. We also explore strategies for gaining local media attention, building out a PR campaign for digital agencies, and how to leverage press success into a compelling "Brag Book" for business development.Don't miss out on these insights to enhance your PR strategy—perfect for businesses looking to make a mark in today's media landscape.What You’ll Learn:Leverage AI to Draft Press ReleasesCraft Captivating ChatGPT QuotesAI Falls Short with Headlines and QuotesPowerful Quotes Give Stories a HookVivid Quotes Beat Generic OnesChatGPT to Brainstorm Release IdeasPrompt ChatGPT for Press Release DraftseReleases Leverages Editorial Downtime150+ Pickups from 1 Strategic ReleasePitch Local Media DirectlyConsistency Wins with Local OutreachProactive Pitches Get Repeat CoverageLaunch a 6-8 Release PR CampaignShare the Story Behind the BusinessPress Clips Build a Brag BookProvide Compelling Story AnglesConnect with Mickie Kennedy:Website LinkedIn PR StrategyResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Dive into the digital deep end with our latest podcast episode featuring Khalid Saleh, CEO of Invesp & Co-founder of FigPii. Learn from the transformative tales of e-commerce giants and unlock the secrets behind effective website optimization. From Motorola's $50M e-commerce story that resulted in only 10 orders to the sophisticated A/B testing strategies employed by eBay, we explore methods that unveil the true interactions users have with your software.Is your 'About Us' page-turning visitors into customers? Are you effectively projecting the image of a larger enterprise? We dissect the critical website elements that businesses often overlook but desperately need.Plus! Discover the single most important factor that propelled FigPii's success and the essential element your website's above-the-fold area should have.Don't let your site be just another URL lost in the vastness of the internet. Tune in now to make sure your website not only stands out but also delivers on its promises. What You’ll Learn:Where Your Website Needs to Be NormalBuilding Motorola's E-commerce Website $50 Million Ended Up with 10 OrdersOptimizing eBay with A/B TestHow to See EXACTLY How People Are Using Your SoftwareOptimizing the About UsHow to Ask Visitors What's Wrong on Your WebsiteGiving the Impression Your Business Is Bigger Than It IsThe #1 Thing Most Common Mistake on WebsitesThe #1 Thing You SHOULD Add to WebsitesThe One Thing That Launched FigPii's SuccessThe #1 Thing You Need Above the FoldConnect with Khalid Saleh:Website Figpii websiteLinkedIn 

Bob Shenefelt of Imatter.com shares his journey to rediscover success and find fulfillment as an entrepreneur. Learn how chasing money and prestige left Bob unfulfilled and how gaining clarity on his motivations, strengths, and vision enabled him to create a life of purpose.Bob offers practical tips for entrepreneurs and visionaries to avoid burnout and build businesses that align with what matters through practices like identifying your "why," crafting a written vision statement and joining a peer community. Tune in to gain insight into redefining entrepreneurial success and living your vision.What You’ll Learn:The Power of Why, What, and HowWhy Entrepreneurial Freedom Doesn't Lead to Entrepreneurial FreedomWhy People Are Afraid of Creating a VisionDoctor Doug Brackman, Author of DrivenThe Daily Tool 3:3:1 at IMatterImpostor Syndrome of ProductivityHow to Apply the Visionary ForumWhy It's Lonely to Be a Part of the VisionaryOvercoming the Impostor SyndromeConnect with Bob Shenefelt:Website LinkedIn BookThe Visionary ForumResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Learn Proven Book Marketing Tactics from a 40+ Book AuthorWant to effectively market your book? Unlock the secrets inspired by Disney's marketing genius with author Rob Anspach, 40x Book Author / Publisher, Script Writer, Speaker, Personality Disruptor, Fractional CMO, and founder of Anspach Media. In this eye-opening episode, Rob shares tips on self-publishing, pricing strategies, and gaining industry endorsements to boost your book sales.This offers valuable advice for authors looking to promote their books effectively. Learn how to connect with more readers and share your story widely!What You’ll Learn:Challenges of Writing Your First BookSelf-Publishing vs Traditional PublishingConsistent Marketing for BooksGetting Endorsements from Industry ExpertsRepurposing Content into New FormatsPricing Books Above 99 Cents on AmazonThe Power of Tangible Book ExperiencesApplying Disney's Magical Marketing ApproachConnect with Rob Anspach:Website LinkedIn Podcast Rob's books on Amazon: [links to top 3 books]Rob Versus (7 books)Lessons From The DojoNavigating HollywoodResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

In a world brimming with marketing strategies, discover how YouTube can be your golden key to attracting high-value clients. Dive deep with Ian Garlic as he unveils not just strategies but the art of building genuine value, forging deeper connections through the "Oprah Effect," and leveraging collaborations for exponential growth. 🚀From redefining client relationships with educational content to harnessing the unmatched power of YouTube's algorithm, every insight is a game-changer. 🌟This isn't just another episode; it's a transformative guide to dominating your niche. Are you ready to reshape your brand's future?Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Stepping away from my usual role as the host, I'm excited to take center stage in a special solo episode of my marketing series. Diving deep into YouTube's vast ecosystem, I'll be revealing its unparalleled potential for businesses, especially those eyeing professionals like lawyers and C-suite executives. Join me as I unravel the power of precision-crafted content strategies, the magic behind High-Intent SEO, and the trust-building subtleties of the "mere exposure effect." This episode shines a light on YouTube as a unique organic discovery platform, merging education with entertainment. It's a must-watch for any business looking to sharpen its digital edge.So, if you're ready to unlock the secrets of the digital age and propel your business to unprecedented heights, don't miss this episode. Together, we'll journey through the vast horizons of YouTube, uncovering its treasures one insight at a time. It's not just about being online; it's about thriving online. Join me, and let's transform your digital narrative!Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Ready to revolutionize your marketing strategy? In a must-watch episode, Jessica from Tulip Media Group reveals the key shifts that plummeted their customer acquisition costs from $40,000 to an astonishing $4,000. Find out how they cracked the code on PPC and organic SEO, why a top-notch website is your best sales agent, and how merging print and digital could be the game-changer you've been looking for. Plus, get a sneak peek into the future with their exploration of augmented reality in print marketing. If you're serious about optimizing your marketing budget, this episode is a must-watch packed with invaluable insightsWhat You’ll Learn:The BANT method to lower Sales TimeHow AI is Bringing Print BackCreating a Magazine Strategy to Drive Your BusinessThe Rise of Augmented Reality (AR)Engagement through QR Codes: Bridging the Gap Between Print and DigitalConnect with Jessica Embree:Website LinkedIn BookInstagram FacebookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Dean Steinman, President of Ortho Marketing, reveals key strategies for achieving the #1 rank on Google—a feat he's accomplished for 98% of his clients. He uncovers why patients drive long distances for specific orthodontists and outlines methods for increasing practice referrals. Steinman stresses the crucial role of consistent follow-up and warns against over-reliance on traditional dental software. With an emphasis on adaptability in the face of evolving online leads and AI technologies, he provides targeted advice for excelling in Invisalign marketing and shares actionable tips for expanding orthodontic practices.Don't be left in the digital dust—adapt, evolve, and dominate your market with Dean Steinman's proven strategies. Your journey to becoming the #1 Invisalign practice starts now.Are you ready to transform your practice's future?What You’ll Learn:Strategies for Achieving Top-Tier Status in Invisalign Service.High Success Rate of Achieving Google's #1 Ranking for Clients.Why One Patient Drives 45 Minutes to Go to an Orthodontist.How to Solidify More Referrals for Your Orthodontic Practice.The Number of Times You Need to Reach Out to a Lead to Show Up.Why You Should Not Rely on Dental Software To.The Key to Great AI Success.Why You Need to Be #1 for Invisalign.The Keys to Dominating in Invisalign Marketing.How to Sell More Cosmetic Dentist Cases with Invisalign.Connect with Dean Steinman:Website LinkedIn PodcastResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Explore Jamie Munoz's mastery in the specialized field of fractional integration. Jamie, the visionary behind Catalyst Integrators, provides indispensable advice on pivotal decisions, such as when to consider bringing on an integrator and what qualities to avoid when doing so. The piece delves deep into the benefits and drawbacks of hiring full-time versus fractional integrators and sheds light on crucial management tools like the Vision Traction Organizer. Additionally, the blog offers practical insights like holiday gift ideas for integrators and highlights Jamie's unique approach to team meetings through the Working Genius model. With a nod to a noteworthy Gino Wickman episode, the post is designed to serve as a comprehensive guide for businesses navigating the complex landscape of fractional integration.What You’ll Learn:How to Become a Fractional IntegratorRed Flags in Hiring an IntegratorOptimal Timing for Transitioning to a Fractional IntegratorWhen to Start the Search for an IntegratorTriggering Thoughts: Catalysts for Decision-makingRisks of Hiring a Full-Time IntegratorThe Role of VTO (Vision Traction Organizer) in Marketing DecisionsMust-Have Merchandise for IntegratorsHoliday Gift Ideas for an IntegratorJamie Munoz's Use of Working Genius in Weekly MeetingsTips for Intentional Hiring of Full-Time Integrators Using Fractional InsightThe Myth of the Full-Time IntegratorBenefits of a Fractional IntegratorConnect with Jamie Munoz:Website LinkedIn Gino Wickman EpisodeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel